Audience Choice Research Articles

Theoretical foundations for the development of criteria for evaluating audience preferences in modern cinema

The purpose of the article is to highlight the theoretical foundations for the development of criteria for evaluating audience preferences in modern cinema. The research methodology is based on theoretical analysis, synthesis and generalization of scientific sources on the research topic, and the comparative method. The novelty of the research lies in the fact that the author highlights the theoretical foundations of the methodology of criteria and variables for assessing the success and demand of modern films as a foundation for testing and developing a questionnaire to identify audience preferences. As a conclusion, the authors states that there is a need to pay attention to the phenomena of audience choice (for example, the "certainty effect", etc.); "flow experience" within the stage of watching a movie for its emotional perception by the audience. Considering the issues of statistics, assessment of the potential commercial success of a film production and the complex of factors affecting it, it is advisable to cite D. Kahneman's position. This researcher provides an argument for the value of simple formulas for forecasting, operating with a low number of basic criteria. Thus, this author emphasizes the importance of formulas that provide equal weight for each predictive factor, which is due to their indifference to the randomness associated with the organization of the sample. In the context of the statistics of the film business sector, the corresponding hypothesis will look like this: a model for evaluating the future success of projects in certain genres is able to provide a higher level of reliability compared to models that ignore genre originality. Thus, in the study of methods for predicting the commercial success of films, carried out by A.S. Tatarnikov, the great reliability of the predictive model using information on paintings of certain genres of entertainment (in particular, adventure films, comedies, etc.) was confirmed.

Develop of agave syrup using emerging technology by ohmic heating

Agave syrup is a natural sweetener made from agave mead after it has been heated. The aim of this study was to determine and assess the impact of ohmic heating on the production of agave syrup. Temperature and electrical conductivity were monitored throughout the process until it reached 70° Bx, as were color, pH, soluble solids, viscosity, techno functional as well as sensory qualities. The results showed that the average temperature at the five voltages was 90 °C from the boiling point; the 14.28 v/cm treatment obtained higher electrical conductivity, and pH remained at an average of 4.4/5.0 + - 0.01. The viscosity in the five treatments was higher at 20 °C and on a scale of 1000 mPas to 10,000 mPas. Sensorially, treatment 9.52 received audience choice scores close to one of five on a 5-point hedonic scale ranging from strongly liking (1) to strongly disliking (5).

Broadcast Management Analysis of Smart FM Makassar Radio

The purpose of this research is to find out the management strategy of Smart FM Makassar radio broadcasting in maintaining its existence. The research method used is qualitative. The primary data source is in the form of observations and interviews with three information, namely the stationary manager, program head (producer) and broadcaster while the secondary data source is in the form of informant documents and literature studies. The results showed that based on the application of Susan Tyler Eastman's theory, the strategy applied by Smart FM Makassar radio was maximized. Some of the strategies implemented are the compatibility strategy for program scheduling, program type, and broadcast implementation; habit formation, which is a habit formation strategy, namely choosing and planning the right program that can form the habit of listening for the audience, presenting events regularly and scheduled to stay true to the program of the audience's choice; control of audience flow to increase the number of listeners and prevent moving to other channels; conservation program resources that aim to protect program resources so that they can be stored and reused if needed at some point; and mass appeal (mass appeal) which is the attraction of the mass attractor and the attractiveness of the media.

BRITISH 19TH-CENTURY NOVEL IN RUSSIAN: THREE CENTURIES OF TRANSLATION

For over two hundred years, 19th-century British literature was being translated in Russia. The process of literary translation has suffered two radical changes in translation norm within that time. The first had happened after the 1917 revolution; the second after the perestroika of the early 1990s. Before the revolution there were no established principles of translation: very often different translations of the same text were published at the same time; in some cases translation was reduced to retelling the story. In the Soviet era there was a concept of the ultimate ‘ideal’ translation of each work of literature, but the question of the translation method came into dispute. Initially translation accuracy was recognized as the most important factor, but later so called ‘formalism’ was stigmatized and more domesticating method was recognized as the only proper approach. After perestroika multiple translations of the same text started to appear, and the translations of the 19thcentury came back into print. The article reviews the details of each of those periods, the influence of economic, cultural, and political issues on publishing practice, methods of translation and commentary, problems of authorship, editing, censorship, and the choice of target audience. Particular attention is paid to the practice of reusing pre-revolution translations. The problem of professional translation criticism that could help readers make sense of several coexisting translations, is discussed.

Memahami Pesan Dakwah dalam Siaran

Managing broadcasting television is not the same as managing companies in general. Moreover if there is a da’wah mission. Management concepts are not necessarily applicable in broadcasting management. Integrating it means balancing the interests of the media owner and the public as the audience as well as the owner of the rights to the frequency managed by the broadcast media. While broadcasting media must continue to function as a means of entertainment, information, public services and economic functions. Broadcasting media management places more emphasis on planning, which include positioning, segmentation, targeting, formatting and programming. The rest, broadcasting management concepts are almost the same as management in general. In the end, concepts in the political economy of the media remain decisive in winning audience choice, including the broadcasting media which carrying da’wah mission. These concepts include: commodification, spatialization and structuration.

Enablers to intensify OTT streaming services among consumers: a study using TISM-MICMAC approach

Over-the-top (OTT) is an application, content and services created for consumers which are accessible through internet. There are many challenges for OTT entertainment industry like understanding the audience choices, irrelevant or inappropriate contents, poor service experience, cost of services, etc. The growth and development of an OTT platform depends on multiple factors. Therefore, the study focuses on identifying various factors from literature which influence consumers' desire to subscribe an OTT service platform. The study deployed multi-criteria decision-making (MCDM) techniques, namely 'total interpretive structural modelling' (TISM) and 'cross-impact matrix multiplication applied to classification' (MICMAC) to study cross-inter-relationship among factors. The study proposes a unique model that recommends developing strategies along two pathways as 'service quality' and 'consumers' affordability'. This study will help the OTT service providers to execute their services offerings to target new consumers as well as retaining their existing consumers.

Determinants of local and foreign TV channels viewership amongst TV audience in the Buea municipality, South West Region, Cameroon

This study seeks to identify audience preferences and the determinants that affect their choice to watch local or foreign television. A quantitative research design was used, with survey as specific method. Some 326 respondents were surveyed in ten (10) core neighbourhoods in Buea Municipality where cable television consumption is widespread. According to the findings, 24.5% (80) of the respondents indicated that they view foreign television always, as opposed to 11% (36) who indicated that they view local television channels always. In this value (always) category therefore, there is a 13.5% gap (in favour of foreign television) in viewership preference between foreign television and local television on a weekly basis. An ANOVA test produced a statistically significant difference at the p < .000 level in audience weekly foreign TV exposure and high-quality content as a determinant of international over local TV viewership with F (4, 321) = 8.457, p < .000. The significance level of 0.000 is less than the threshold value of 0.05, confirming the hypothesis that high-quality content is determinant of audience weekly foreign TV viewership over local channels. Similar statistically significant differences were established for exciting/entertaining programmes and provision of 24 hours TV programmes as a determinant of audience choice for foreign TV over local TV channels. These findings suggest that high quality production content, exciting/entertaining programmes and provision of 24 hours TV programmes were factors that determined high dependence on foreign over local television channels. By implication, local content producers need to focus on these concerns and strive to meet up such audience needs to be able to stand this rife competition from foreign television.

SELF-REPRESENTATION THROUGH ONLINE IDENTITIES: A CDA OF OFFICIAL WEBSITES OF PAKISTANI UNIVERSITIES

Virtual world of Internet has provided a dynamic virtual space to the organizations like universities to represent themselves to a wider audience in a fast manner as well as construct desired online identities. In this article, we examined linguistic features in Pakistani universities’ websites and explored the ways Pakistani universities make use of virtual space to construct certain preferred online identities in and around organization. The use of digital affordances such as anonymity and visibility in these websites add to the preferred self-representation of the universities. Eight Pakistani universities’ websites are selected for analysis using purposive sampling technique. The study employs critical discourse analysis and follows a three-dimensional analysis including textual analysis, process analysis and social analysis. The findings indicate that Pakistani universities’ websites are highly affected due to social changes such as globalization and commercialization of education. These websites are developed with a common purpose of constructing global identity, display international standard and high reputation among other universities as well as attract potential students. The analysis further revealed that these websites are a medium to construct various desired individual and collective online identities. Such diversified web-based constructs of university identities allow themselves to portrayal of both prominent as well as distinguished among all. As an outcome, the choice of website audience (who is not limited to students rather faculty, employees, and donors), regarding their future endeavors is influenced. Keywords: Critical discourse analysis, online identity construction, Pakistani universities websites, homepage, linguistic features, visibility through digital affordances.

Electronic Dance Music 페스티벌의 만족 및 행동의도 영향요인에 관한 연구

This study identified what factors the audience considers when choosing to visit the EDM festival, and analyzed which selection factors affect satisfaction and behavioral intentions. To this end, a survey was conducted with 317 people who had visited EDM festivals. As a result of the analysis, the audience's choice of EDM festivals were identified as 9 factors (sense of unity factor, sociability factor, service factor, information and accessibility factor, DJ's performance factor, reputation and recognition factor, alcohol price and diversity factor, promotion factor, ticket factor). However, among these EDM festival selection factors, only the sense of unity factor, DJ performance factor, alcoholic beverage price and diversity factor were found to have a significant positive (+) effect on satisfaction and behavioral intention. In particular, it was found that the sense of unity factor related to social interaction, which is a characteristic of EDM festivals, has the greatest influence on the satisfaction and behavioral intention of the audience. The results of this study will be able to provide practical implications for EDM festival planning and marketing.

Media Choice in Times of Uncertainty <br/>—Media Richness Theory in Context of Media Choice in Times of Political and Economic Crisis

What drives the audience’s choice of media is one of the most studied topics in mass communication research. Both academia and field professionals benefit from the studies that cast light on this fundamental issue. However, there is a lack of attention to interdisciplinary approaches. The purpose of this study is to implement Media Richness Theory (MRT), rarely used in mass communication research to address the issues, which otherwise would remain unexplained since none of the existing mass communication theories combine factors such as a crisis situation, visual richness of media content and media choice of audience simultaneously. Findings of multivariate analysis of variances applied to survey data from the European Social Survey support the researchers’ hypotheses that during the political and economic crisis in Greece, the assumptions of MRT explained the changes in audience’s behavior towards a decrease in visually “lean” in favor of using visually “rich” media.

Discussions on the Russian Humanitarian Policy Perspectives in the Post-Soviet Space

The choice of the audience and content of Russia's humanitarian message calls into question the effectiveness of domestic humanitarian policy in the post-Soviet space. In domestic strategic planning documents, the target audience is the ruling elites of the post-Soviet states, compatriots, and the "Russian world". The choice of the elite as the addressee leads to the fact that Russia's humanitarian policy forms the dependence of interstate relations on maintaining the positions of the ruling elite, which forces us to sacrifice resources and, possibly, reputation to hold the status of a politician declaring a "pro-Russian" position. The appeal to compatriots, in turn, problematizes inter-elite interaction, arousing the concern of the post-Soviet elites, whose efforts to build nations and assert their legitimacy on a nationalist basis. The target audience's choice is reflected in the content of the humanitarian message, which seems situational and internally contradictory due to the specifics of the addressees. Overcoming these contradictions, according to the author, is only possible if the choice of the final addressees and the humanitarian message's content is revised, which requires a clear definition of the goals, forms, and methods of Russia's humanitarian policy in the post-Soviet space.

Tools fo ensuring the efficiency of communicative activity of non-governmental organizations (ngos)

Problem setting. The rapid development of modern society requires the creation of new forms of cooperation and mutual understanding and requires new forms of communication, which will be characterized by even greater efficiency, openness, transparency, efficiency and quality. The total penetration of communication into all spheres of public life actualizes its significance and functional role.
 Modern transformational processes taking place in society necessitate the creation of responsible institutions of civil society, which include public organizations that act as a mediator between the community and the state. The level of public trust in them depends on the effectiveness of communicative activities of NGOs because successful communication is the basis of constructive dialogue between public organizations and society.
 Recent research and publications analysis. Ukrainian scientists study various aspects of the activity of NGOs, in particular, the development of mass and civil communication, public relations are studied in their works of such domestic scientists as: E. Afonin, V. Bebyk, M. Bilynska, O. Valevskyi, T. Vasilevskaya, N. Hrytsyak, N. Hudyma, V. Hurkovskyi, O. Dmytrenko, L. Klymanska, M. Lohunova, D. Nelipa, I. Panteleichuk, O. Petroye, G. Pocheptsov, O. Pukhkal, V. Rebkalo , V. Rizun, E. Romanenko, A. Savkov, S. Seryogin, G. Sytnyk, S. Teleshun, I. Chaplai and others.
 Highlighting previously unsettled parts of the general problem. Understanding the general features and trends of the development of public organizations, as well as the establishment of their effective internal and external communicative activity, require more detailed consideration and detailed study.
 The paper aims at theoretically substantiating the tools for ensuring the effectiveness of communicative activities of NGOs as a basis for open and rational dialogue in a consolidated society.
 Paper main body. The issue of improving the communicative interaction of public organizations with government bodies and the media does not disappear from the agenda of either government agencies or public associations.
 The effectiveness of communication of public organizations in Ukraine depends primarily on the literacy of their communication campaigns, which implies the presence in NGOs of communication strategies, which involve high-level professionals with many years of practical experience.
 Today, the participation of Ukrainians in the social movement and the trust in the institutions of the third sector and their influence on the development of society and community are growing. The results of the study showed that the efficiency of communicative activities of NGOs directly depends on public confidence in them.
 Social networks are a unique platform for consolidating different groups of actors based on the commonality of their interests, and as a result of communicative interaction, there is a large-scale synergetic effect. This way of showing civic activity can be considered the most efficient and widespread.
 The article considers the advantages and risks of the use of social networks by public organizations in the communicative activity of the public sector, outlines several rules of communication in social networks for public organizations.
 The article states that the effectiveness of communication of NGOs also depends on cooperation with journalists and the choice of audience. The quality of feedback and the level of public trust in NGOs depend on the ability to convey relevant information to the audience in a timely and high-quality manner.
 We should not underestimate the growing role of public organizations in the consolidation of society, a necessary condition for which is the creation of a single information space. National consolidation will be successful when the state policy in this area is complemented by the activities of civil society institutions, their effective internal and external communication activities.
 In our opinion, there is a necessity to establish consolidated communication as a process of multifaceted communication within society through various communication channels and tools to strengthen, unite, integrate and pull together society to form a common coherent approach to solving societal problems.
 Conclusions of the research and prospects for further studies. Effective NGOs, as an element of civil society, are the catalyst for its development. Every NGO, since its inception, seeks to plan its activities in such a way as to achieve its goals in the shortest possible time, to become known, to influence public opinion. This area is an important factor that affects the necessity for communicative interaction between the state and civil society.
 Among the tools for ensuring the efficiency of communicative activity of NGOs, we consider it appropriate to name: the presence of feedback and the level of public confidence in them; literacy of public communication campaigns; correct use of social networks in the communicative activity of the public sector; establishing active cooperation with journalists; definition of the target audience; use of modern communication formats; selection of communication channels that correspond to the target audience; establishing consolidated communication.
 Further research in this direction should be aimed, in particular, at an in-depth studying of consolidated communication as a major factor in the consolidation of Ukrainian society.

Teaching students to explain the pathophysiology of diseases to lay audiences with a scaffold that supports student choice.

Expert educators in science argue that science graduates are often lacking skills in effectively communicating scientific information to lay audiences. To address this, we designed a project, Communicating Disease, for final-year undergraduate human pathophysiology students. Students chose a disease, a relevant nonscientific target audience, and a mode of communication and produced a communiqué designed to educate the audience on the pathophysiology of the disease. Separately, students justified their choice of disease and target audience. Upon completion of the project, students completed an anonymous questionnaire, and their submitted work was analyzed. Our study demonstrated that students thought it was important to learn how to effectively communicate science to a lay audience and felt that the project had supported them in developing knowledge and skills that enabled them to do so. Students were adequately challenged, and most students gave their best effort to the project, indicating a high level of engagement. Evaluation of student performance was consistent with the students' own perceptions and showed that most students communicated the pathophysiology effectively to the target audience and appropriately justified their choice of disease and target audience. Nevertheless, opportunities for improvement with some aspects of communication, production quality, and creativity were evident. This model is suitable for a range of scientific disciplines to engage students in developing their ability to communicate scientific information to lay audiences-a skill that it can be argued is vital for improving the scientific literacy of our community at large.

From Storytelling to HIPAA Compliant Texting, Shark Tank Winners Excel at Creating Connections in Long-Term Care

From Storytelling to HIPAA Compliant Texting, Shark Tank Winners Excel at Creating Connections in Long-Term Care

The Undergraduate Games Corpus: A Dataset for Machine Perception of Interactive Media

Machine perception research primarily focuses on processing static inputs (e.g. images and texts). We are interested in machine perception of interactive media (such as games, apps, and complex web applications) where interactive audience choices have long-term implications for the audience experience. While there is ample research on AI methods for the task of playing games (often just one game at a time), this work is difficult to apply to new and in-development games or to use for non-playing tasks such as similarity-based retrieval or authoring assistance. In response, we contribute a corpus of 755 games and structured metadata, spread across several platforms (Twine, Bitsy, Construct, and Godot), with full source and assets available and appropriately licensed for use and redistribution in research. Because these games were sourced from student projects in an undergraduate game development program, they reference timely themes in their content and represent a variety of levels of design polish rather than only representing past commercial successes. This corpus could accelerate research in understanding interactive media while anchoring that work in freshly-developed games intended as legitimate human experiences (rather than lab-created AI testbeds). We validate the utility of this corpus by setting up the novel task of predicting tags relevant to the player experience from the game source code, showing that representations that better exploit the structure of the media outperform a text-only baseline.

Influence of COVID-19 Information Graphics Awareness Protocols on the Residents of Ibadan, Nigeria

The heterogeneous nature of the recipients of infographics messages and the interpretation of messages signified in advocacy posters, within recent times, especially in outdoor media, has become a major challenge. This is sometimes attributed to negligence on the part of recipients to the details of signs and symbols and the audience' inability to interpret the codes represented on such advocacy poster due to ignorance, illiteracy or ambiguity in content. This has reduced such signs and symbols to mere decorations in print. The awareness information graphics on the covid19 pandemic came in the form of posters (such as flyers and billboards). Most of these posters contain basic hygiene steps that must be followed by individuals and corporate organizations for the containment of the spread of the virus. However, the history of information graphics in Nigeria is traceable to the practice of outdoor media such as billboard art of the advertising industry. The billboard poster art is a veritable out-of-the-home medium of advertising and publicity with strategic potentials of good use of colours, modelling and creative language. Visual data on Covid-19 awareness protocols can be designed and exposed in the most effective way by bringing graphic images to the front burner while producing such designs for public use at a crucial time of pandemic as this. Relevant literature on information graphics, billboard art and the management protocols of the covid19 pandemic were reviewed. A quantitative research was adopted for descriptive analysis of data from survey with the use of questionnaire while billboard posters were content analysed. Findings revealed that the graphic design elements that form the content of the infographics visuals today may end up as key influencing factors to determine the target audience's choice of information. The paper recommends that various media organizations should endeavour to develop clear, sensible, unambiguous advert visuals with the use of design elements and principles to avoid ambiguity or apathy that may hamper effective communication.

ПСИХОТЕРАПЕВТИЧНА РОБОТА З КАЗКОЮ ЯК ЕЛЕМЕНТ ВПЛИВУ НА ФОРМУВАННЯ ПСИХОЛОГІЧНОГО ЗДОРОВ’Я ДІТЕЙ ДОШКІЛЬНОГО ВІКУ

Fairytale therapy is one of the effective methods of working with preschool children who are experiencing various emotional and behavioral difficulties. The essence of this method is to create a special fabulous atmosphere that makes the child’s dreams come true, allows the child to fight their fears and complexes. Fairytale therapy well overcomes the high level of anxiety in children, various fears, aggression, adapts to different children’s groups. Fairytale therapy can be used to deal with aggressive children, insecure, shy, susceptible to deception, as well as in cases of all kinds of psychosomatic illnesses. The process of fairytale therapy allows the child to understand and analyze their problems, to see ways to solve them. The basic principle of fairytale therapy is the holistic development of the individual, the care of the soul, the healing of the fairy tale. According to the results of theoretical and empirical study of fairytale therapy as an element of corrective influence on the formation of psychological health of preschool children, it is determined that the use of fairy tales in daily lessons with them gives an effective result in overcoming children’s anxiety, fears and complexes, stabilizes their emotional state, overcomes excessive aggressiveness in interaction with peers. The main task of fairy tales: to offer alternative behaviors, other exits from problematic situations through fairy-tale events and fairy-tale characters. At the same time performing various functions – diagnostic, prognostic, educational, corrective. At the choice of objects or audience, fairy tales can be individual and group, author and folk. We can choose them arbitrarily for the purpose of direct psychological and pedagogical influence on the problem, depending on the set goals. By freeing children from gaming addiction, the fairy-tale atmosphere allows toddlers to work out certain behavioral and role-playing stories, shaping adaptive and sparing, constructive and creative approaches to addressing urgent children’s problems. Listening, illustrating, playing fairy tales, supplementing and ending a fairy tale allows you to form adequate self-esteem and criticality today, and most importantly – independence and autonomy in the future. However, the results also gave us the opportunity to analyze that the immediate results of the lessons provided do not always give a lasting effect, and often children need reminders, re-discussing, playing the same fairy tale with the use of other activities, consolidating the acquired knowledge and skills in the form of play. Fairy tale as a cultural-philosophical and psychological-educational phenomenon significantly influences the mental health of the younger generation.

Challenges, Opportunities and Innovations Faced by the Broadcasting and Hosting Industry in the Era of Convergence Media

Analyzes the challenges and opportunities facing the broadcasting and hosting industry in the era of fusion media from the perspective of audience, host personality and media discourse power. According to the research, with the advent of the era of integrated media, the broadcasting and hosting industry is faced with the impact and challenges brought by the diversification of audience choice, the weak personality of broadcasting and hosting, the transformation of media discourse power and the rapid development of artificial intelligence. However, it also faces the development advantages and opportunities brought by increasing audience, expanding influence, direct communication effect, prominent audience literacy, and modern media technology change. Put forward the innovation old thinking and concept of broadcasting and hosting, set up personalized style of broadcasting and hosting, improve the level of business of broadcasting and hosting, use new media technology innovation, and expand the media culture communication ability and so on industry innovation and development countermeasures of broadcasting and hosting. Finally, the future development prospect of broadcasting and hosting industry in the era of fusion media is prospected.

Media promoting brand culture: Audience preference and perception (A case study of Asian society)

This study aims to examine audience choices related to brand preference, the role of media in promoting brand culture, and the impact of brand culture on society using the theories of Uses and gratification and Reception analysis. To conduct the survey, a questionnaire with closed-ended and open-ended items was created and distributed via email, Facebook, and WhatsApp to respondents in India and Pakistan who were chosen using convenient and snowball sampling. According to the study, most of the respondents believed that brands use media to promote their products, with social media being the most popular platform in this regard due to its speed and low cost. The findings of the study state, respondents perceive brands as a symbol of social status, and they prefer foreign brands over local brands. Since branding promotes both local and foreign cultures, the foreign part has earned more space in society, and international brands also promote foreign culture, which leads to the distortion of local culture.

Eksistensi Radio Saat Ini : Studi Preferensi & Motivasi Khalayak Dalam Mendengarkan Radio

Radio is an audio medium used to fulfil the needs the audience's need, both for information and entertainment. Radio provides a variety of information content and a choice of music. Amid technological developments, the presence of many choices of media to access news, entertainment, music, and other information has become a challenge for radio broadcasting. Now people have various choices of media to get information and listen to music. This research aimed to look at the choice of media, especially radio, from the audience and find out what makes radio remains the audience's choice for information, entertainment and listening to music compared to other new media, including the reasons and motivations of audiences to listen to the radio. The results showed that audiences tended to prefer radio over other media because radio offered unique things, for example, the element of 'surprise' in selecting songs that give different sensations. In addition, the presence of radio broadcasters is also considered entertaining and can be a companion to the audience, especially when travelling. These results indicate that radio offers a uniqueness that cannot be found in other media, and the audience is free to choose the media based on their motivations, the greatest of which is listening to the radio for music, entertainment, and information.