Abstract
Analyzes the challenges and opportunities facing the broadcasting and hosting industry in the era of fusion media from the perspective of audience, host personality and media discourse power. According to the research, with the advent of the era of integrated media, the broadcasting and hosting industry is faced with the impact and challenges brought by the diversification of audience choice, the weak personality of broadcasting and hosting, the transformation of media discourse power and the rapid development of artificial intelligence. However, it also faces the development advantages and opportunities brought by increasing audience, expanding influence, direct communication effect, prominent audience literacy, and modern media technology change. Put forward the innovation old thinking and concept of broadcasting and hosting, set up personalized style of broadcasting and hosting, improve the level of business of broadcasting and hosting, use new media technology innovation, and expand the media culture communication ability and so on industry innovation and development countermeasures of broadcasting and hosting. Finally, the future development prospect of broadcasting and hosting industry in the era of fusion media is prospected.
Highlights
Convergence media era is a new media and traditional media era of a variety of media mutual convergence
With the advent of the era of integrated media, the broadcasting and hosting industry is faced with the impact and challenges brought by the diversification of audience choice, the weak personality of broadcasting and hosting, the transformation of media discourse power and the rapid development of artificial intelligence
The development of science and technology network, diversified and popular slowly become the characteristics of the modern news content, news content to contact people in real life growing, audience present a tendency of increasing the degree of attention to news, participate in consciousness constantly strengthen, broadcasting workers say slowly into the audience, and to some extent influence the development of the traditional media industry
Summary
Convergence media era is a new media and traditional media era of a variety of media mutual convergence. “Converged media” is a new media that uses media carriers to integrate the resources of complementary media such as radio, television and newspaper in a certain way The emergence of this new media changes the way people transmit and receive information. The development of Internet technology drives the strong rise of emerging media, smartphones, mobile computers and other portable communications equipment almost modern society must-have social tools, with the aid of these tools to spread information website, Micro-blog, WeChat public platform, mobile clients, such as port appeared, and launch video, new media broadcast host arises at the historic moment. The new media broadcasting and hosting has changed the content and way of information transmission, and the innovative, stylized and diversified hosting style has brought unprecedented opportunities and challenges to the traditional media broadcasting and hosting. The Convergence Media Age the Challenge for the Industry of Broadcasting and Hosting
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