Choice Intentions Research Articles

The role of three education centers in promoting entrepreneurship careers for vocational students

The potential for vocational students to achieve success in entrepreneurship is considerable, especially since they have acquired specific skills that are in line with their area of specialization since the beginning of their vocational schooling. However, schools cannot be alone in promoting entrepreneurial careers among vocational students. This study aims to measure the role of three educational centers, in influencing self-efficacy, entrepreneurial intention and career choice as an entrepreneur. This study was approached with a quantitative approach using structural equation modeling (SEM), the sample in the study was 354 vocational students. Data analysis through four stages, namely exploratory factor analysis, normality and outlier tests, confirmatory factor analysis and hypotheses testing (structural model). The results showed that the three education centers significantly influence selfefficacy and entrepreneurial intention which in turn can encourage students to choose a career as an entrepreneur. This research contributes to the understanding of how the three education centers can be an important catalyst in shaping a generation of resilient and innovative entrepreneurs.

A serial mediation model for destination choice intention of hospitality and tourism students in an experiential learning context

A serial mediation model for destination choice intention of hospitality and tourism students in an experiential learning context

Conditional single-issue political entrepreneurship: The impact of education and attitudinal predictors on support for the Finns Party

This study explores support for the populist far-right Finns Party in the 2023 Finnish parliamentary election. In the 2023 election, the Finns Party obtained their largest historical vote share, which led to the party's inclusion in the current coalition government. Utilizing an original, nationally representative survey, we find that Finns Party support can mainly be explained by political entrepreneurship and the attraction of voters holding anti-immigrant sentiment. While we find that other attitudes had some relationship with Finns Party support, the substantive impact of these attitudes is far less substantial than are attitudes towards immigrants. Further, we find that the impact of attitudes towards immigrants and Finns Party vote choice intention is conditional on education level. Attitudes towards immigrants have a more limited impact on Finns Party support for respondents at higher education levels when compared with those at lower levels. The findings hold significance for the broader literature on populist parties, demonstrating that education can significantly diminish the translation of anti-immigration attitudes into support for far-right parties.

Investigating of social media travel photos on future destination choice: A mixed methodology approach

<p class="MsoNormal" style="line-height: 120%; layout-grid-mode: char; mso-layout-grid-align: none; margin: 12.0pt 0cm 6.0pt 0cm;"><span lang="EN-US" style="font-size: 10.0pt; mso-bidi-font-size: 12.0pt; line-height: 120%; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-fareast-language: JA; mso-no-proof: no;">This study aims to examine the attractiveness of travel photos on social media and understand the relationship between travel photo sharing on social media and destination choice intention. A mixed methodology is used in this study. Twenty-nine semi-structured interviews and thematic analysis were conducted. The attractiveness of key travel photos was categorised as ‘nature & landscape’, ‘way of life’, ‘architecture/buildings’ and ‘people’ and these categories affected the future destination choices of social media viewers. This quantitative study uses data collected from 388 respondents via convenience sampling. Findings showed that the attractiveness of travel photos on social media exerts a significant effect on destination choice intention. In addition, celebrity-generated content mediates the relationship between travel photos and future destination choice intention. Destination marketers can promote places through the four identified travel photo categories using social media channels with celebrity-generated content.</span></p>

Choice intention for the national volume-based procurement drug and its associated factors: a cross-sectional study on patients with late-life depression in China

BackgroundThe national volume-based procurement (NVBP) policy has significantly decreased prices and increased the accessibility of NVBP drugs. Nevertheless, issues such as heightened adverse reactions and suboptimal efficacy have arisen. Concerns regarding the quality of low-cost medications and the absence of long-term research have been widely recognized. This has led to caution among patients with late-life depression (LLD) due to their delicate health and the severity of their condition. This study evaluated the choice intention for NVBP drugs and associated factors in older patients with LLD.MethodsA weighted sample of 408 participants between December 2022 and March 2023 were included. Data were collected via face-to-face interviews and questionnaires. To identify significant associated factors of choice intention, a multilevel logistic regression model was employed.ResultsOver half (53.68%) of older patients with LLD intended to choose NVBP drugs. Associated factors included self-assessed poor economy, higher out-of-pocket expenses, monthly household income exceeding CNY 6000, absence of other non-communicable chronic diseases, ordinary registration, urban employee medical insurance, no requirements for brand-name drugs, adverse reactions after using NVBP drugs, and rejection of physicians’ recommendation for NVBP drugs. The interaction effect between the real economic condition and patients self-assessed economy significantly influences choice intention for NVBP drugs. Among 124 patients with self-assessed poor economy, 75 showed a higher intention to use NVBP drugs. In these patients, age, medical insurance reimbursement, and brand awareness were significantly associated with choice intention.ConclusionEconomic factors, physical conditions, medical needs, and physician recommendations significantly influenced the choice intention for NVBP drugs. The choice intention can be improved by strengthening physician-patient communication, increasing the scope and proportion of medical insurance reimbursement, improving substitution studies, and conducting post-marketing re-evaluations of NVBP drugs.

Exploring Intention & Reactance in Social Norm Interventions for Rail Business Travel

Abstract Shifting continental business travel from carbon-intensive modes to rail is crucial for emissions reduction. Behavioral interventions are a way to achieve this, but a gap exists in understanding their efficacy for sustainable business travel behavior. Based on online experiments with frequent business travelers, we scrutinize the impact of descriptive social norm interventions on mode choice intention, considering potentially negative employee reactions. While revealing factors influencing reactance and intention, contrary to expectations derived from the theory of planned behavior, behavioral interventions literature, and psychological reactance theory, our social norm treatments did not significantly impact mode choice intention and resulted in low reactance levels. Despite these unexpected results indicating that our interventions did not yield the desired changes, our study underscores the challenges of influencing sustainable business travel behavior and emphasizes the need for tailored interventions and incentives in practice, suggesting avenues for further research.

Cross-Lagged Associations Among Expectancy-Value-Cost Beliefs in Adolescent Students’ Mathematics Academic Outcomes

To explore students’ math motivation from a situated expectancy-value perspective, we investigated the longitudinal interrelations among self-efficacy, interest value, utility value, and effort cost, along with their connections to academic achievement and future choice intentions over one year. The latent cross-lagged path model, based on a sample of 626 Chinese adolescent students, revealed a bidirectional relationship between self-efficacy and effort cost within a semester. Previous self-efficacy and interest value also negatively predicted subsequent effort cost across semesters. Additionally, prior interest value had a lasting positive effect on later self-efficacy and utility value across semesters. Regarding the distinct predictive relationships between motivational beliefs and academic outcomes, self-efficacy and interest positively predicted future choice intentions and academic achievement, while effort cost negatively predicted achievement. In conclusion, the longitudinal dynamics and predictive utility of students’ motivational beliefs are complex and ever-changing, suggesting that future research should differentiate between more specific value facets and explore domain-specific motivation.

Career choice intention and work engagement of the audit professional in the Brazilian context

Objective: This research analyzed the attitudinal, subjective norms, behavioral perception, and work engagement variables that determine the audit professional’s intention to choose to pursue the career.Method: The methodology is quantitative, descriptive, and survey. Data were obtained through the application of a questionnaire with 312 audit professionals in Brazil. Data analysis included structural equation modeling.Originality/Relevance: The theoretical gap lies in the relationship between the Theory of Planned Behavior and work engagement in audit professionals. In this way, the intention of deciding on a career does not consist only in choosing a specific branch within the accounting area, but also in the individual’s willingness and competence to implement their projects and in the future engagement to support it, which demonstrates the confidence of the search.Results: The results revealed that audit professionals are happy to follow in this area, feel confident, believe in their professional capacity, and intend to grow in their careers in the coming years. Professionals have high levels of vigor, dedication, and concentration, and are highly engaged in their work. Personal attitudes, subjective norms, vigor, and dedication presented an explanatory power of 58% of the intention, concluding that the relationships between the scales are supported.Theoretical contributions: The model for measuring the relationship between intention to choose a career and engagement at work was validated. The study fills a gap in the behavioral area, helping to understand the auditor's behavior.

The Influence of Motivation Factors on Housing Choice of Migrants in Ho Chi Minh City

This study aims to assess the impact of motivational factors on the housing choices of rural-to-urban migrants. The motivations leading to housing choices include migration reasons, life events, and satisfaction with housing. The author suggested a research model with three hypotheses and conducted a survey between migrant people living in Ho Chi Minh City, Vietnam to test these hypotheses. There are several notable findings in this study. Firstly, the first hypothesis was accepted as factors related to both economic and non-economic values have a positive impact on housing choices. This aligns well with the reality that the majority of individuals aged 25–45 consider this as their primary goal when migrating to the city and searching for housing. Secondly, changes in current life circumstances can lead to changes in housing choice intentions. Thirdly, a significant finding of the research is that most individuals with an intention to change their place of residence do so because they are dissatisfied with the housing conditions or prices. In this research, housing satisfaction is an even more significant factor influencing housing choice intentions than life events and economic and noneconomic values. This study has some limitations, as it is necessary to clarify other factors, because only motivation may be impossible to change housing choice intentions. It is suggested that a number of other factors, such as opportunities or migrants’ capabilities could also influence the moving intentions.

Emotional responses to narrative content: A comparative study on consumer food choice intentions

Influencing consumer food choices has evolved as a multidisciplinary research area that bridges marketing, food science, and sensory experiences. However, little is known about the impact of mixed reality (MR) or interactive content narratives in MR on influencing consumers to make specific food choices. Drawing on narrative transportation theory, the current research examines the effect of MR content narratives on consumer food choice intentions and the underlying mechanism of emotional response. A single-factor between-subjects experiment with four conditions (narrative format: mixed reality, video, audio, text) was conducted with 175 participants. Results revealed a significant indirect effect of media format on food choice intention through emotional response. More specifically, our results demonstrated that, as compared to MR, audio and video narrative formats had negative effects on choice of plant-based foods due to lower levels of consumer happiness and liveliness. Our results also demonstrated that, as compared to MR, audio-based narratives had a positive effect on choice of plant-based foods due to higher levels of consumer distress. The study contributes to literature in immersive technologies and consumer choice by providing empirical evidence of the role of emotions in food choice intentions that can be triggered through mixed reality technology. This can assist restaurateurs and food marketers in leveraging immersive technologies to stimulate the food experience and choice.

Will you choose a low-rating hotel that offers promotions? – Insights from the prospect theory

ABSTRACT Built upon the compensatory decision-making model and anchor effect from the prospect theory, the current research examines the interactive effects of sales promotion and rating disadvantage on the intention to choose a low-rating hotel over a high-rating hotel. A 4 (sales promotions: control vs. monetary vs. non-monetary vs. combined) by 2 (rating disadvantage: small vs. big) scenario experiment was conducted to investigate participants’ hotel choice intentions. Two-way ANCOVA results suggest that respondents’ intention to choose the lower-rating hotel increases when it has a small rating disadvantage and provides a combined promotion (i.e. discount + free gift).

Choice Behavior and Diffusion Impact Analysis of Connected and Autonomous Vehicle Travelers with Managed Lanes

Choice Behavior and Diffusion Impact Analysis of Connected and Autonomous Vehicle Travelers with Managed Lanes

Factors affecting restaurant choices for traditional foods among Gen Y and Gen Z: a multigenerational study on Vietnamese “Pho”

PurposeModernization and the rise of living standards have introduced new variants of traditional foods, from their tastes to the way they are enjoyed. This study aims to explore and examine the impacts of both traditional and modern marketing stimuli on restaurant choice intention for experiencing culinary traditions, hence answering the question of how traditional and modern aspects live together to bring about the most desirable experience for customers of traditional cuisine.Design/methodology/approachBased on the stimuli-organism-response (S-O-R) theory and mixed research methods, a model linking service quality dimensions, perceived value and restaurant choice intention is formulated and tested on quantitative data from 431 customers of Gen Y and Gen Z, given the case of Vietnamese Pho.FindingsThe findings show that food quality demonstrates the strongest impact on restaurant choice intention, followed by authenticity and nostalgia marketing. These relationships are partially mediated by perceived value. Hygiene risks and perceived value are also found to directly affect restaurant choice intention. Nevertheless, our findings are quite different between Gen Y and Gen Z customers.Practical implicationsThis research provides crucial strategic implications for restaurant managers when it comes to serving traditional foods for different generations.Originality/valueThis study responds to the existing gap by examining and comparing the impacts of traditional and modern marketing stimuli on restaurant choice intention through the mediating role of perceived value. Our study also actively contributes to the ongoing multigenerational research stream by affirming the moderation role of generations (Gen Y and Gen Z) in those relationships.

On the robustness of the brand positivity effect: Is impulsivity a moderator of overly favorable judgments and choices of focal options?

AbstractFive experiments were conducted to explore trait impulsivity as a possible contributor to the magnitude of the Brand Positivity Effect, and to provide a more sophisticated empirical account of the role of selective processing in driving it than reported in prior research. Although the experiments considered very different choice categories including a product, a service, an experience, and a public good, data were convergent in several ways: (a) the Brand Positivity Effect in judgment, choice intention, and non‐hypothetical choice was replicated, (b) non‐intrusive process‐tracing methodology established that selective processing is related to the magnitude of the Brand Positivity Effect, and (c) the Brand Positivity Effect was demonstrated to be a robust phenomenon that is observed regardless of individuals' trait impulsivity.

How to ensure the sustainable supply of childcare educators: factors influencing student teachers’ career choice

IntroductionGuided by the Factors Influencing Teaching Choice (FIT-Choice) model, this study investigates the career choices of student teachers majoring in childcare and analyses the factors influencing their career choices to address the teacher recruitment issue in the childcare industry in China.MethodsA total of 444 participants from vocational colleges were selected, and questionnaires were used to ask about their career choice intention and the influencing factors.Results and discussionThe FIT-Choice model is theoretically acceptable, although the subscales for personal utility value should be reformulated. Students majoring in childcare have a positive but weak intention to become childcare educators. Their career choice intentions are jointly influenced by their social influences, task perceptions, values and fallback career, with task perceptions and values playing mediating roles between social influences and career choice intentions.

Understanding Dutch students’ subject choices in secondary education using the Theory of Planned Behavior

ABSTRACTSubject choices in secondary education are important decisions, since they critically determine the tertiary fields of study that pupils can pursue. Multiple variables may play a role in pupils’ decisions, such as their social environment and attitudes. The current study investigated subject choice intentions using the Theory of Planned Behavior (TPB; Fishbein & Ajzen, 2010). Structural equation modelling was used to investigate TPB for Dutch students in senior general and pre-university education (N = 1295). A new model with second-order factors accommodated the high correlations between the latent constructs. The new second-order factors were referred to as considerations (determined by attitude, subjective norm and perceived control) and beliefs (behavioral, normative and control beliefs). In total, 90.3% of the variance in choice intention was determined by considerations; students’ attitudes were the most important factor. Considering a broad spectrum of beliefs and considerations seems desirable when guiding students in their subject choices.

Altruism and anti-anthropocentrism shape individual choice intentions for pro-environmental and ethical meat credence attributes.

Food consumption patterns are changing as consumers are becoming more aware and interested in sustainable and ethical food production practices. The growing disconnect between primary (livestock) agriculture and society reinforces the importance of research examining the motivations behind consumer purchase behaviors. However, evidence that links latent consumer psychometric factors and observed heterogeneity in concerns for agriculture to individual food purchase intentions remains scarce. We employ large-scale survey data and an advanced Structural Equation Modelling approach to identify and estimate the direct and indirect effects of latent fundamental values and observed consumer characteristics on individuals' attitudes and purchase intentions for certified humane (CH), organic, and non-hormone added labeled meat products. Our findings suggest that human values, including self-transcendence and openness to change, drive farm animal welfare concerns and individuals' choices of certified meat products. Information and engagement in social media positively affect individuals' perceptions and concerns for farm animal welfare. Individuals guided by altruistic and anti-anthropocentric norms are more oriented towards sustainable and ethical food shopping behaviors.

The influence of gender on STEM career choice: A partial least squares analysis

Students’ participation in science, technology, engineering, and mathematics (STEM) is still one of the most critical worldwide educational challenges despite efforts to promote STEM. Debates about gender disparities in STEM careers also remain perpetual. Early documented literature suggested shifts in students’ STEM choices were due to students’ significant others, media exposure and attitude. Therefore, the first aim of this paper was to examine the direct and indirect relationships in a proposed model, and analyze the mediating roles of media exposure and students’ attitude in the relationship between subjective norms and STEM career choice intention. The second aim was to analyze the moderating role of students’ gender. Respondents of this study were 806 secondary school students in Malaysia. Based on the results from partial least squares structural equation modeling, (i) subjective norms had both direct and indirect influence on students’ career choice intention in STEM, (ii) media exposure and students’ attitude were significant mediators between subjective norms and career choice intention in STEM, and (iii) gender moderated the influence of subjective norms on media exposure. The findings drawn from this study provide insights into the design and development of STEM initiatives for parents, teachers, and peers by considering the importance of the media, students’ attitude, and gender. Recommendations for policy and practice enhancements were suggested for future research directions to support STEM interventions in Malaysia.

Predicting Chinese students’ destination choice intentions for international higher education in post-COVID-19: combining the image-value-behavior framework and protection motivation theory

ABSTRACT Despite the dramatic changes COVID-19 brought to international higher education (IHE), studies investigating students’ destination choices for IHE from a pandemic perspective are limited. This study introduces an integrated model combining the destination image-perceived value-behavioral intention framework and protection motivation theory, which includes both promotion and prevention factors and captures students’ destination images regarding COVID-19, to examine factors influencing their destination choices for IHE purposes in the post-COVID-19 era. This study set China as the context, as it is the largest source country in the IHE sector. Data was collected from Chinese university students (N = 346) who were considering studying abroad. Using PLS-based structural equation modeling techniques, the results show that destination image, as a multi-dimensional construct, can be regarded as an important antecedent towards perceived risk, trust in government, and self-efficacy; destination image, trust in government, and self-efficacy positively influence perceived value; and there is a positive relationship between perceived value and destination choice intention. This study provides insights for host governments and educational providers that desire to attract more Chinese students and can help the recovery of IHE after the pandemic.

Self-efficacy in life skills and satisfaction among adolescents in school transitions.

Life skills, according to the World Health Organization, can promote youth well-being through educational school programs. Among life skills, decision-making and problem-solving skills can help adolescents consciously choose their career path.The Italian school system, in fact, requires students, already at a young age (13-14 years old) to make important decisions about their future, like for example choosing the high school that they would like to attend. This study aims to analyze differences in decision-making, self-efficacy, and life satisfaction in a sample of adolescents in secondary school in Italy. It aims to analyze whether there are differences in those dimensions according to students' age, gender, regularity, and future choice intentions. Here we present a cross-sectional study involving 2104 students, balanced by gender, and attending upper secondary school in Italy. Participants completed Soresi and Nota's questionnaires on life satisfaction and Caprara's questionnaire on problem-solving self-efficacy. The data were processed using MANOVA. Research results show significant differences in self-efficacy and school satisfaction in relation to the age at which school transition occurred. Specifically, incoming preadolescents (13-14 years old) scored lower than outgoing late adolescents (17-18 years old) in both decision-making self-efficacy and school satisfaction. Girls scored lower than boys in decision-making self-efficacy. Students who expressed the intention to drop out of school scored lowest on both the self-efficacy and perceived support satisfaction scales. The results highlight the importance of promoting the development of self-efficacy in life skills and school satisfaction to help students in school transitions.