Consumption Choices Research Articles

A Study on Consumer Buying Pattern of Cosmetic Products With Reference to Andhra Pradesh-India

Purpose: The aim of this study is to determine the Consumer Buying Pattern of Cosmetic Products with Reference to Andhra Pradesh-India.
 
 Theoretical framework: This study will focus on the different marketing variables affects the female cosmetic consumption as well as their decision making process for purchasing the cosmetic products.
 
 Design/Methodology: The Quantitative research will be done to carry out the study buying pattern and analyze the factors influencing on buying decisions of cosmetic products. The primary data has been collected with the help of a structured questionnaire. The study sample included 29 male and 71 female candidates of the study population after its validity and reliability have been tested by the researcher.
 
 Findings: The results of the data analysis revealed that the cosmetic market is dominated by female consumers, male consumers are coming at par with them. Majority of the respondents preferred to purchase products from the shop that provide quality products with variety at reasonable price Furthermore, the results of the multiple regression analysis revealed that there is a statistically significant effect on Quality as a most important factor for purchase of cosmetics by the respondents than price. So, it all depends on the preference and the opinions of an individual when it comes to the decision regarding the purchase of cosmetic product.
 
 Research, Practical & Social implications: The study helps the cosmetic marketers to understand the buying pattern and preferences of consumers while purchasing the cosmetic products, and also help them to take the appropriate marketing strategies in order to reach the customers.
 
 Originality/Value: In this section, the paper highlights the the buying pattern and analyze the factors influencing on buying decisions of cosmetic products. It discusses how the research contributes to the field and why it is important. This section emphasizes the significance of the study's findings and how they can add to the understanding of the topic.

Consumption and portfolio optimization with generalized stochastic differential utility in incomplete markets

This paper examines continuous time intertemporal consumption and portfolio choice problems of an investor in a generalized stochastic differential utility preference of Epstein–Zin type with subjective beliefs and with ambiguity, respectively. In these two situations, the aggregators of the utility both contain the “variability” process. Based on the generalized verification theorem which formulates Hamilton–Jacobi-Bellman equations under a weak non-Lipschitz condition, we show the explicit closed-form optimal consumption and portfolio solutions with subjective beliefs and the numerical solutions with ambiguity for Heston model in incomplete market, respectively.

Full-Service Carrier (FSC) vs Low-Cost Carrier (LCC): Purchasing Decision-Making Process of Passengers

The demand for the aviation industry has grown as a result of the shift in people's travel preferences brought on by rising wealth and expanding trade in the world and in our nation. Air travel is now preferred due to state assistance, new airports, superior aircraft, and the relative drop in expenses. This study's main focus is on the consumer purchase patterns of two airline companies that operate in the very competitive aviation sector. Depending on whether the airline is a full-service carrier or a low-cost carrier, these variables change. The "Factors Affecting Airline Preferences Scale" was created and distributed to passengers of two airline organizations at Istanbul Sabiha Gökçen Airport (a full-service carrier (FSC) and a low-cost carrier (LCC) operating in Turkey) to assess the extent to which variables like airline reputation, advertising, frequent flyer programs, price, service quality, and digital marketing tools like websites, e-mails, Facebook, Twitter, Instagram, YouTube, and mobile applications have an impact on the process of ticket purchasing decision of passengers. It was shown that the passengers' purchasing decisions were influenced by reputation, service quality, frequent flyer programs, price, digital marketing initiatives, and advertisement. It was shown that depending on whether the airline is a full-service carrier or a low-cost carrier, the impact of these elements differs.

Rational Choice with Status Quo Bias

Status quo bias refers to the psychological tendency of people to maintain existing decisions without making changes. This paper aims to explore the influence of status quo bias on regular financial management and consumption decisions based on existing literature and data and provides relevant suggestions to reduce the impact of Status quo bias. The study focuses on the influence of status quo bias on personal regular financial behavior and consumption choices and analyzes the causes of status quo bias and countermeasures. The result shows that status quo bias affects regular financial management and consumption decisions. People are more likely to stay where they are and ignore better options or opportunities. In regular financial management, they may be reluctant to change investment plans, and in consumption decisions, they prefer to consume now and ignore long-term planning. To cope with the negative impact of status quo bias, the author proposes some coping strategies, such as setting goals and providing information, setting up automated savings plans and using visual tools.

Analysis of Cosmetic Pricing Strategies in the Online Environment

In recent years, the development of the internet has entered a new era, and online shopping has also achieved widespread popularity. In the online environment, the choices of cosmetics have become more diverse, and competition among various products has become more intense. Cosmetics companies need to adopt corresponding pricing strategies to help them achieve greater economic benefits. In order to explore the pricing strategy of cosmetics under the online environment and help cosmetics enterprises to better adopt cosmetics marketing, this paper analyses consumer psychology in their consumption choices and combines the general laws of cosmetics pricing in online marketing. It is found that behavioral economics theories such as mental accounting, loss aversion, frame effect and anchoring effect are widely used in commodity pricing. It affects consumers choices of cosmetics. The paper concludes that cosmetics can be priced through low-priced penetration, brand effect, and tiered pricing in the online environment, helping cosmetics companies better carry out marketing activities in the online environment and promoting further development of the cosmetics industry.

A high-performance turnkey system for customer lifetime value prediction in retail brands

Customer lifetime value (CLV) modeling underpins modern marketing analytics, enabling the development of tailored customer relationship management strategies based on the predicted future value of their customers. As part of Amperity’s enterprise customer data platform (CDP), we deploy and maintain a CLV prediction system that caters to a rapidly growing list of brands across various industries, purchase behaviors, and scales. Given the impracticality of developing bespoke models for each brand, our solution must be adaptive, generalizable, and high-performing ”out of the box”. Furthermore, our platform demands daily prediction updates to facilitate prompt marketing decisions. This paper introduces a turnkey CLV prediction system that achieves state-of-the-art performance across a diverse set of brands. This system has several contributions: 1) the use of encodings and embeddings to incorporate signals from high-cardinality data; 2) a multi-stage churn-CLV modeling framework that augments additional flexibility in adjusting churn probabilities, subsequently reducing CLV prediction errors while maintaining a synergistic learning process; 3) a feature-weighted ensemble of both generative and discriminative models to accommodate diverse underlying purchase patterns. Empirical results show that our enhanced model consistently surpasses benchmark performances for twelve retail brands across six evaluation intervals from June 2020 to September 2022.

From Petri Dish to Field: Plant Tissue Culture and Genetic Engineering of Oats for Improved Agricultural Outcomes

Oats (Avena sativa) hold immense economic and nutritional value as a versatile crop. They have long been recognized as an exceptional choice for human consumption and animal feed. Oats’ unique components, including proteins, starches, and β-glucans, have led to its widespread use in various food products such as bread, noodles, flakes, and milk. The popularity of oat milk as a vegan alternative to dairy milk has soared due to the increasing number of vegetarians/vegans and growing environmental awareness. Oat milk offers a sustainable option with reduced greenhouse gas emissions during its production, rendering it an appropriate choice for individuals who are lactose-intolerant or have dairy allergies. To ensure improved adaptability and enhanced nutrition, the development of new oat varieties is crucial, considering factors like cultivation, climate, and growing conditions. Plant cell culture plays a crucial role in both traditional and contemporary breeding methods. In classical breeding, plant cell culture facilitates the rapid production of double haploid plants, which can be employed to accelerate the breeding process. In modern breeding methods, it enables genetic manipulation and precise genome editing at the cellular level. This review delves into the importance of oats and their diverse applications, highlighting the advantages of plant cell culture in both classical and modern breeding methods. Specifically, it provides an overview of plant tissue culture, encompassing genetic transformation, haploid technology, protoplast technology, and genome editing.

From consumer values to attributes of natural health products for concentration and cognition: insights from a means-end-chain study

PurposeThis paper aims to determine, which values guide consumers decision-making on natural health products for concentration and cognition (NHPCC) and how they link to choice-relevant product attributes. The purpose is to contribute to a better understanding of NHPCC consumption choices, which can encourage more consumer-centric product development and positioning.Design/methodology/approachBased on the means-end chain approach, in-depth laddering interviews with 26 consumers of NHP were conducted in Germany from October to December 2020. Qualitative content analysis was applied and a hierarchical value map over the dominant association was built and analyzed.FindingsFive terminal values were found to be relevant for NHPCC decision-making. The personal focused values security, self-direction and stimulation are via health mainly associated with trust and a conscious decision-making, which is linked to the product attributes of effectiveness, tolerance and declaration. Social focused values of universalism or benevolence guide attention on the attributes of sustainability and regionality.Originality/valueThe study contributes to close the knowledge gap concerning the linkages between abstract values and concrete product attributes of NHP through associated consequences. To the best of the authors’ knowledge, this is the first study that analyzed these links for NHPCC, although such products are gaining more interest among companies and consumers. Companies can benefit from the outcomes by developing more consumer-centric product concepts and marketing communication strategies for NHPCC. Due to higher attention on relevant information, consumers’ decision-making could become safer and more conscious.

Materialiserad moral

Ethical consumption, that is, to make certain consumption choices due to personal moral beliefs and values is a growing trend and market. In this article we analyze three ethical smartphone apps developed and marketed in order to help consumers to make ethical product choices: for example, where to find the nearest café selling Fair Trade coffee, whether the salmon in the store is red-listed or if there are any cleaning products that are certified as environmentally friendly. In this text we argue that such digital consumer technologies have some potential to influence consumer actions. The article critically discusses whether and how technologies may shape ethical consumer culture. We conceptualize the smartphone apps and their suggested consumer actions in the form of four "consumer models”: the selecting consumer; the status seeking consumer; the information seeking consumer; and the social and productive consumer. The purpose of this article is to analyze the ways that smartphone applications shape ethical consumption in the sense of suggesting particular representations of who an ethical consumer is and how ethical consumption is accomplished. The normative assumptions of these consumer models are discussed. Our analysis build on interviews with app developers, marketing texts, and “object ethnography”, i.e. closed up readings and examinations of smartphone apps as intentional consumer objects equipped with scripts for consumer.

Designing climate labels for green food choices

The food we eat plays a large role in greenhouse gas emissions. Climate labeling is one way to increase sustainable food consumption by making consumers mindful of their consumption choices. Many initiatives communicate food’s climate impact; however, it is unclear whether these labels are effective in changing food consumption behavior. Based on a review of climate label research and existing labels, three label designs were created and tested in an experimental online survey with a convenience sample of 249 Austrian residents (63.9% female; 54.2% aged 18–29 years) to determine whether the visual communication of a food product’s climate footprint influences food choices. Compared to no climate impact labels, communicating the climate footprint nudged participants towards climate friendlier food choices in half of the product choice sets (meat, grains, broccoli, and tomatoes). Label designs B and C consistently led to more sustainable choices. Not all labels were equally effective, suggesting that label design is key in stimulating climate-friendlier choices. The design features used to convey climate impact can better help consumers understand the impact of food and make more informed decisions when food shopping, however we find that how these features come together in a label design also play a role. Producers looking to convey their products' impact are advised to not only consider what information they put on their packaging (i.e., climate footprint) but also how this information is presented (i.e., holistic design of climate labels).

A STUDY ON CUSTOMER BUYING BEHAVIOUR AND PATTERN AT ARVIND LIMITED , ELECTRONIC CITY , BANGALORE

Businesses that want to succeed in the cutthroat environment of today's market must fully comprehend the buying habits and patterns of their customers. This research examines the fundamental patterns that determine customers' purchasing behaviors and dives into the complex dynamics that affect those decisions. This research examines a variety of elements, including demographics, psychological triggers, socioeconomic impacts, and the function of digital platforms, using a combination of qualitative and quantitative research approaches.

The Role of Influencers in Online Second-Hand Clothing Shopping: The Case of Dolap Application in Türkiye

The main purpose of this study was to explore the effects of influencers on consumers in the Dolap application in Türkiye, an online second-hand clothing shopping platform. In this context, a semi-structured interview form was used with 20 people who use the Dolap application. Interviews were conducted face-to-face and over the phone. It has been revealed that the influence of influencers on the purchase of second-hand clothing by consumers using the application is low, but the brands used by the influencer when making a purchase decision can affect the purchase decision. The most important basic criterion for purchasing clothing is economic benefit. The most common problem is payments. Buyers are happy to buy cheaper products in the market and sellers are happy to earn income and profit. In this study, the shipping process and the mismatch between the product's image and the product itself emerged as the main sources of concern. According to the results, influencers can have an impact on consumers in terms of purchasing branded products at affordable prices, following fashion, and partially creating environmental awareness. It can be stated that the second-hand clothing market, even in the online environment, paves the way for consumers to develop a purchasing behaviour pattern specific to their own identities and lifestyles, is preferred for reasons such as obtaining economic value (financial savings) due to the opportunity to find quality and branded products at a more affordable price, providing functional benefits arising from the use of the product.

النية الشرائية والعلامات التجارية الفاخرة: دراسة حول سلوك المستهلك في المملكة العربية السعودية

In today's rapidly evolving global landscape, understanding the role of aspirations in shaping consumer behaviour is critical, given the significant role that aspirations play in social psychology. Luxury marketing agencies recognise the importance of intrinsic and external aspirations and consider them when designing marketing campaigns. This research explores the concept of the moral, material, and functional value of luxury brands to consumers and the intrinsic and external aspirations that drive consumers' preferences for luxury brands. Using a descriptive-analytical approach, a questionnaire was administered to 51 respondents. The study found that income is a significant determinant of consumers' intention to purchase luxury brands, with consumers considering their monthly income when making purchasing decisions. Additionally, the study identified the search for quality as the most important intrinsic aspiration for purchasing luxury brands, while pride, exclusivity, and distinction were the primary external aspirations. These findings provide valuable insights into the motivations and attitudes of luxury brand consumers, which can inform effective marketing strategies. The research recommends consumers who have different motivations for buying luxury brands, such as merging with the group, excellence, or purchasing power, to be careful not to over-consume or overspend on luxury brands. They should also be mindful of the environmental and social impacts of their consumption choices, and try to balance their personal preferences with ethical and sustainable practices. Luxury brand marketers should be aware of the changing consumer values and attitudes towards luxury brand consumption, especially among younger generations who may not be as influenced by social status or popularity as older generations. This may require them to innovate and adapt their products and services to meet the changing needs and preferences of consumers.

Consumers’ attitude towards meat brands: Evidence from pork products in Guangzhou, China

<p class="MsoNormal" style="margin-top: 12pt; text-align: justify;"><span lang="EN-US" style="font-family: arial, helvetica, sans-serif;">This study aims to investigate the factors influencing consumers’ cognitive attitude towards the brands of products during their consumption willingness, behaviors and choices. Taking pork brands as an example, this study conducts a questionnaire by using a random sampling method in 165 farmers’ meat markets and 54 supermarkets in Tianhe District, Yuexiu District, Liwan District, the representative districts in Guangzhou city in China, and obtains 1,050 valid observations of the pork consumers. The empirical results via a logit regression show that the factors significantly enhance consumers’ brand cognitive attitude include younger age; lower perception of product safety; less cognition of green food, frailer awareness of fresh, cold, and frozen meats, as well as weaker ability to identify a specific product. Also, stronger consumers’ brand attitude results from larger amount of money spent in a single purchase, stronger cognition of nuisance-free food, and higher identification of different types of pork meats.</span></p>

The fashion consumer purchase patterns and influencing factors through big data - Based on sequential pattern analysis -

The fashion consumer purchase patterns and influencing factors through big data - Based on sequential pattern analysis -

Unintended consumption: The effects of four e-commerce dark patterns

Dark patterns, the manipulation and deliberate presentation of information to influence consumer decision-making, can lead to unintended purchases and overconsumption. Past studies have established the prevalence of dark patterns in e-commerce. Yet, few studies have investigated the differential effects of dark patterns on the consumption choices of different groups of consumers. Similarly, few studies have examined the effectiveness of interventions countering dark patterns which may reduce unintended consumption. This study seeks to 1) investigate the effects of low-stock message, activity message, countdown timer, and limited-time message dark patterns and its influence on product selection decisions, 2) determine if demographic variables would predict susceptibility to dark patterns, and 3) explore the effectiveness of video- and activity-based dark patterns awareness intervention. 195 adult volunteers aged 19 to 53 participated in this experiment. Results indicated that participants were significantly more likely to select products with dark patterns. The use of limited-time message dark pattern was significantly more effective than other dark patterns in inducing consumption. Older individuals tend to be more susceptible to dark patterns. No clear evidence for the effectiveness of video- and activity-based dark patterns awareness intervention was found. Several study limitations were noted. We note how companies can support cleaner and responsible consumption by refraining from using dark patterns. On individuals, the implications of dark patterns on unintended consumption, in a world with aging populations and post-pandemic accelerated e-commerce were discussed.

Challenging the Value of Authenticity: The Consumption of Counterfeit Luxury Goods in Morocco

Morocco, known for its rich cultural diversity, is witnessing a significant shift in consumer behavior, especially among its youth, who are demonstrating an increased interest in counterfeit luxury goods. This phenomenon, driven by a growing income gap and heightened digital accessibility, has attracted considerable academic attention. The present research delves into the concept of popular innovation and analyses the consumption dynamics of young adults in Morocco's souks, with a particular emphasis on the prevalence of boutiques selling counterfeit goods. Despite being fully aware of the products' inauthenticity, young consumers appear to be influenced by broader cultural and social forces. They strive to stay current with trends and establish their uniqueness through their consumption choices. To investigate attitudes towards brand authenticity and perceived value, as well as their interaction with digital technologies, a survey was conducted among a selected sample. This study aims to explore the consumption of counterfeit luxury goods among Moroccan university students, delving specifically into their attitudes toward brand authenticity and perceived value. A cross-sectional study design was adopted for the study. A structured questionnaire was used to collect data from the participants.  The questionnaire consisted of two main parts, viz section A and section B. The first section consisted of sociodemographic characteristic questions such as gender, age, income, educational level, place of residence, and occupation. The remaining section encompassed questions and solicited responses concerning behaviors and knowledge of counterfeiting. Overall, there were 22 items in the questionnaire (6 items for section A and 16 items for section B). The data obtained from the study participants were cleaned and coded in Microsoft Excel running on Windows 13. The coded data were further imported into Statistical Package for Social Sciences (SPSS) version 2023 for statistical analysis. In conclusion, this research deepens our understanding of the evolving consumer landscape in Morocco, highlighting the appeal of counterfeit luxury goods among young adults. The study emphasizes the necessity of considering socio-cultural factors and digital influences when devising effective marketing strategies for this unique consumer segment.

Comparative transcriptome analysis on candidate genes associated with fruiting body growth and development in Lyophyllum decastes.

Lyophyllum decastes is a mushroom that is highly regarded for its culinary and medicinal properties. Its delectable taste and texture make it a popular choice for consumption. To gain a deeper understanding of the molecular mechanisms involved in the development of the fruiting body of L. decastes, we used RNA sequencing to conduct a comparative transcriptome analysis. The analysis encompassed various developmental stages, including the vegetative mycelium, primordial initiation, young fruiting body, medium-size fruiting body, and mature fruiting body stages. A range of 40.1 to 60.6 million clean reads were obtained, and de novo assembly generated 15,451 unigenes with an average length of 1,462.68 bp. Functional annotation of transcriptomes matched 76.84% of the unigenes to known proteins available in at least one database. The gene expression analysis revealed a significant number of differentially expressed genes (DEGs) between each stage. These genes were annotated and subjected to Gene Ontology and Kyoto Encyclopedia of Genes and Genomes analyses. Highly differentially expressed unigenes were also identified, including those that encode extracellular enzymes, transcription factors, and signaling pathways. The accuracy of the RNA-Seq and DEG analyses was validated using quantitative PCR. Enzyme activity analysis experiments demonstrated that the extracellular enzymes exhibited significant differences across different developmental stages. This study provides valuable insights into the molecular mechanisms that underlie the development of the fruiting body in L. decastes.

Analyzing post modern consumer behavior and beef consumption patterns: Insights from Sicilian market

In current events, consumers are subject to various stimuli (advertising campaigns, popular magazines, social) that affect their marginal consumption propensity. However, as Economic Theory teaches us, the marginal propensity to consume does not necessarily translate into consumer spending. This is strongly affected by consumers' eating habits and other variables that determine where the consumption phenomenon occurs. The study aims to analyze post-modern consumer behavior toward beef consumption. An online questionnaire was administered to 535 Sicilian participants to achieve this goal. Statistical analyses were performed by R statistical software, using two-tailed P-values, and setting statistical significance at P ≤ 0.05. The results show that consumption choices are influenced by beef meat's impact on health. In addition, consumers consider the origin and certifications of the raw material to be extremely crucial.

Ripening dependent changes in skin color, physicochemical attributes, in-vitro glycemic response and volatile profiling of banana varieties

The colour of banana skin significantly influences purchasing and consumption choices. Though a ripening stage-dependent colour chart is available for the var. Grand Naine, such information are meagerly documented for other traditional varieties Rasthali, Poovan, Karpuravalli, Ney Poovan. Furthermore, investigations into glycemic response and volatile compound markers of these varieties have remained elusive. In this study, we identified more than eight distinct ripening stages these varieties. Notably, unlike the Grand Naine, the var. Ney Poovan and Karpuravalli varieties exhibited the retention of firmness even after progressive ripening to the 7–8 stages, rendering them suitable for more days of consumption. A comprehensive analysis, including a heat-map, unveiled the intricate correlations between skin colour and texture attributes, underscoring the interplay between visual appearance and fruit quality. Irrespective of varieties, sugar to acid ratio enhanced considerably over the ripening stages coupled with increase in physiological loss in weight and pulp-peel ratio. The estimated glycemic index (e-GI) values for Karpuravalli (65%) and Rasthali (67%) was higher at Stage 4, whereas the varieties like Ney Poovan and Grand Naine recorded lower GI values. GC-MS analyses at various ripening stages revealed a prevalence of esters and a concurrent reduction in unsaturated aldehydes, during the ripening, implying their pivotal role in aroma development. Besides, principal component analysis of volatile compounds at ripe stages underscored the distinctive aromatic profiles exhibited by Ney Poovan and Rasthali, setting them apart from other banana varieties.