In the context of chiral π-conjugated materials, the use of enantiopure alkylthio appendages represents a valid alternative to conventional alkoxy groups: sulphur atom is bigger and more electron-rich than oxygen, thus allowing for higher polarizability, greater flexibility, larger bulkiness and lower structural anisotropy. In light of these considerations, here we report two new chiral alkylthio-decorated 1,4-phenylene/thiophene dyes, obtained by simple synthetic strategies involving Pd-catalyzed cross-coupling protocols, looking for strong non-reciprocal chiroptical features in thin films. In particular, for the chiral alkylthio-decorated 1,4-phenylene-bis(thiophenylpropynone) (Thio-PTPO) dye, which proved to be the most promising for our purpose, a detailed investigation in thin films was carried out, involving optical and chiroptical spectroscopies in absorption and emission, as well as optical microscopy techniques.