We study the scaling of kaon decay amplitudes with the number of colours, N_c, in a theory with four degenerate flavours, N_f=4. In this scenario, two current-current operators, Q^pm , mediate Delta S=1 transitions, such as the two isospin amplitudes of non-leptonic kaon decays for Krightarrow (pi pi )_{I=0,2}, A_0 and A_2. In particular, we concentrate on the simpler Krightarrow pi amplitudes, A^pm , mediated by these two operators. A diagrammatic analysis of the large-N_c scaling of these observables is presented, which demonstrates the anticorrelation of the leading {{mathcal {O}}}(1/N_c) and {{mathcal {O}}}(N_f/N_c^2) corrections in both amplitudes. Using our new N_f=4 and previous quenched data, we confirm this expectation and show that these corrections are naturally large and may be at the origin of the Delta I=1/2 rule. The evidence for the latter is indirect, based on the matching of the amplitudes to their prediction in Chiral Perturbation Theory, from which the LO low-energy couplings of the chiral weak Hamiltonian, g^pm , can be determined. A NLO estimate of the K rightarrow (pi pi )_{I=0,2} isospin amplitudes can then be derived, which is in good agreement with the experimental value.