Chinese Tourists Research Articles

Sociodemographic aspects and satisfaction of Chinese tourists visiting a coastal city

Sociodemographic aspects and satisfaction of Chinese tourists visiting a coastal city

Understanding tourists’ ambassador role of their origin places from perspective of residents’ attitudes towards tourists

Recognizing the pivotal role of tourists as ambassadors for their hometown is imperative, as it relates to the dynamic host-guest relationship, thereby significantly influencing the sustainable tourism progress in both their originating locations and the visited destinations. To delve deeper into this ambassadorial role, this study employed the tripartite model of resident attitude, which bridges the intricate interplay between residents’ cognitive, affective, and conative attitudes towards tourists. 204 U.S. people have been enrolled through Amazon’s Mechanical Turk to finish semi-structured questionnaire about their attitudes towards Chinese outbound tourists. Leximancer, a computer-assisted qualitative data analysis approach was applied. Results demonstrated that neutral or positive cognitive-attitudes U.S. residents held towards Chinese tourists exceeded negative cognitive attitudes. Further analysis inferred that it was the interpretation or attribution of cognitive attitudes that would induce residents’ different emotional feelings and behavioral intention. Positive interpretation would lead to positive feeling (i.e., admiration) and positive intention to visit China. Negative interpretation would lead to negative feeling (i.e., contempt) and negative intention to visit China. This research provided implications for destination management organization of tourists’ origin place to incorporate outbound tourists as their place ambassadors.

Exploring Thailand as a gastronomic tourism destination: A structural equation model approach

This study aims to construct an integrative model for understanding the factors that shape Chinese tourists’ intentions to visit Thailand as a gastronomic tourism destination. In detail, we investigate the relationships among cognitive experiences, emotional experiences, cultural experiences, affective destination image, cognitive destination image, and the intention to visit Thailand for culinary experiences. Utilizing an online survey method to gather 562 Chinese tourists who have experienced Thai gastronomy, this study continues to use structural equation model to process data. The findings reveal that cognitive, emotional, and cultural experiences significantly influence tourists’ affective and cognitive destination images, positively impacting their intention to visit Thailand for its culinary offerings. The affective and cognitive destination images act as crucial mediators, intricately linking these experiences with travel intentions. This approach improves our understanding of the dynamics involved. It also provides practical insights for developing targeted marketing strategies.

Exploring the Determinants of Chinese Tourists' Shopping Behavior During Shopping Tourism in Korea.

This study aimed to examine the factors influencing Chinese tourists' shopping behavior during shopping tourism in Korea using a theoretical framework based on the modified theory of planned behavior (TPB). A quantitative research method was used; the questionnaire for this study was posted on Wenjuanxing for data collection and 269 valid questionnaires were analyzed in September 2024 using partial least-squares structural equation modeling (PLS-SEM). The results of analyzing the 269 questionnaires showed that attitude, conformity, perceived behavioral control, and perceived quality of goods influenced shopping intention. However, face consciousness did not affect shopping intentions. Additionally, Chinese tourists' shopping intentions influenced their shopping behavior during shopping tourism in Korea. The results of this study reveal the potential mechanisms of the influence of shopping intentions with conformity (a factor of Chinese-subjective norms) and the perceived quality of goods (a new factor) in shopping behavior, and they provide theoretical guidance and appropriate marketing strategies for companies in the Korean tourism field.

Exploring the Role of Tourist Pro-Environmental Behavior in Autonomous Vehicle Adoption: A TPB and PLS-SEM Approach

As businesses and governments increasingly explore innovative strategies to promote pro-environmental behavior, autonomous vehicles (AVs) have emerged as a key initiative for fostering sustainable communities. However, the specific norms—personal, descriptive, and subjective—that influence behavioral intentions regarding AV adoption remain underexplored. This research addresses this gap by integrating the extended theory of planned behavior (TPB) with pro-environmental variables to examine both direct and indirect influences on behavioral intentions. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the proposed model was validated with data from 516 domestic Chinese tourists. The findings highlight that subjective norms and trust significantly shape positive intentions toward adopting autonomous vehicles. Furthermore, environmental knowledge and concerns exert a significant indirect impact on these intentions, underscoring the complex interplay of factors that drive pro-environmental behavior. These results provide valuable insights for policymakers and practitioners aiming to enhance the acceptance of AVs in China and offer a foundation for future research on the role of norms in technology adoption.

Understanding destination information cocoons and polarization of travel attitude and intention: How can travel experiences mitigate bias?

Extant research remains relatively silent on the polarizing attitudes stemming from large-scale conflict events, such as trade wars. Information cocoons, which highlight unilateral information, have been shown to amplify polarized opinions and behaviors. This paper aims to integrate mixed methods with social identity, system justification, and cognitive dissonance theories across four interrelated studies to understand the impact of conflict events and subsequent information cocoons on tourist decision-making. Study 1 leverages the elastic net synthetic control method to compare the actual Chinese tourist travel to the US with a predicted counterfactual scenario without the trade war. Studies 2 through 5, with 300, 423, 517, and 201 respondents respectively, examined tourists’ competing reasonings and approach-avoidance tendencies regarding information cocoons about destinations involved in the trade war. The findings deepen our understanding of how information cocoons amplify polarized thinking and behaviors, which can be partially mitigated by travel experiences to conflicting countries.

Discovering implicit role of tourists’ perceived distance and emotions in decision-making: combing grounded theory and sentiment analysis

ABSTRACT Analysing the attitudes and emotions behind tourists’ perceptions of distance provides powerful assistance for destination marketers and scholars. However, there is yet to be a universally adopted scale of tourists’ perceived distance. It is hard to effectively extract tourists’ attitudes from the distance scale toward a destination. This paper identifies the critical dimensions of perceived distance voiced by 19 Chinese tourists with grounded analysis, an inductive, comparative, and interactive method that effectively captures nuanced information. Advanced techniques for linguistic analysis provide the opportunity to extract emotional meaning from tourists’ textual data through the Latent Dirichlet Allocation (LDA) algorithm. The results identify a set of appraisal dimensions as antecedents to perceived distance. With cognitive appraisal theory (CAT), different evaluations on these dimensions provide multiple paths to eliciting emotion change. The findings contrast with previous research in the distance decay model, which noted a single distance involving tourism demand. We also find differences based on demographic segments. Social network analysis helps further identify the relationship between dimensions. We conclude by discussing the study's implications for future studies and practice.

Exploring Digital Mobility in China’s Tourism Metaverse

ABSTRACT This study aims to explore digital mobility in the tourism metaverse through dual factors of information entropy and media functionality moderated by structural differentiation, including China’s institutional governance of information systems. The research model was constructed through influential factors to determine the digital mobility of metaverse systems using quantitative data analysis methods. Results showed that information entropy negatively influenced digital mobility. However, media functionality could be harnessed to reduce information entropy and thus enhance digital mobility in China’s tourism metaverse systems. Structural differentiation had significant moderation and mediation effects in the research model that influenced the digital mobility of Chinese tourists.

Influential Factors on Chinese Tourists' Intention to Reuse Thai Traditional Massage Service

This research delves into the challenges Thai traditional massage establishments face in attracting and retaining Chinese tourists. It aims to assess the impact of service quality components, including staff quality, service attitude, and service environment, on Chinese tourists’ intention to reuse traditional Thai massage services. Additionally, it explores the influence of cultural image aspects, such as traditional cultural experiences, cultural exchange and interaction, and cultural presentation, on this intention. Rooted in a comprehensive literature review highlighting established models like SERVQUAL and the Service-Profit Chain, a causal associative approach with a quantitative methodology is employed. Data analysis techniques encompass descriptive and inferential statistics, revealing positive perceptions among Chinese tourists toward staff quality, service attitude, service environment, and cultural image, all contributing to their Intention to reuse. The discussion underscores the intertwined nature of service quality and cultural image, emphasizing the pivotal role of cultural experiences. Strategic implications advocate for continuously elevating standards, adapting to changing preferences, and adopting an integrated approach for holistic customer experiences. Recommendations for future research include a longitudinal approach, expanding demographic scope, exploring psychological underpinnings, experimental designs, and leveraging digital data. Overall, this research provides valuable insights into the complex interplay of the above-mentioned factors, offering practical guidance for the growth and adaptability of the Thai traditional massage industry in catering to Chinese tourists. Keywords: Thai traditional massage services, service quality, cultural image; Intention to reuse

Leveraging Social Media for Enrichment in Buddhist Tourism: A Mixed-Methods Study between Pakistan and China

This research work takes a strategic perspective on how social media can be leveraged for use between Pakistan and China, considering cultural and historical ties under the roof of Buddhist tourism. The Uses and Gratification Theory (UGT) is applied in this qualitative study, complemented by the quantitative analysis of engagement through social media, to gain insights into why people visit different websites and how effective social media is in promoting tourism. The paper considered WeChat, Weibo, Instagram, and Facebook as they all have something unique to give to a tourist. The research has found that culturally relevant and visually rich content is much more effective in attracting Chinese tourists to the Buddhist heritage sites of Taxila and Takht- i-Bahi in Pakistan. Different online platforms have different preferences in presenting information and visual engagement, so WeChat is ideal for the dissemination of information and Instagram for visual engagement. Findings highlight the importance of cross-platform strategies and localized content for maximum outreach of tourism. Tables have been provided to compare the engagement metrics across the platforms, indicating which content types work well. This research provides actionable suggestions for tourism boards and marketers to develop targeted social media policies that can support higher tourist visits between countries and strengthen cultural bonds.

What Lies Behind the Increasing Chinese Tourism Presence in the Northern Mariana Islands?

ABSTRACT The Chinese presence in the Commonwealth of the Northern Mariana Islands (CNMI) has increased dramatically in the past two decades. Fuelled by a combination of Beijing’s 2004 agreement on ‘Approved Destination Status’ and relaxed US border policy, Chinese arrivals boomed from the second half of the first decade of the new millennium. This article analyses CNMI’s economic engagement with China in the tourism industry. I argue that US federalization policies forced the CNMI to look for sources of revenue beyond the USA at the same time that China was expanding its outbound tourism. Yet, like the garment industry that preceded it, the Chinese tourism industry remains precarious and could easily fall victim to heightened geo-strategic rivalry in the 21st century.

Analyzing Chinese Tourists’ Experiences in Seoul and Tokyo: A Mixed Methodology of Text Mining and Interviews

Analyzing Chinese Tourists’ Experiences in Seoul and Tokyo: A Mixed Methodology of Text Mining and Interviews

The Influence of Tourist–Environment Fit on Environmental Responsibility Behavior: A Moderated Mediation Model

Urban forest parks have emerged as significant tourist destinations thanks to economic expansion and the rise in free time. These parks offer tourists the opportunity to connect with nature. Existing studies have examined the value and importance of urban forest parks for tourists. However, there is a lack of research on the interaction between tourists and the natural environment and its influence on environmental responsibility. This study used structural equation modeling to explore the impact of tourist–environment fit on environmentally responsible behavior and the mediating role of natural empathy and awe in the impact of the above-mentioned relationship. In addition, the moderating role of tourists’ different cultural backgrounds (nationalities) was also analyzed. In this study, 509 valid questionnaires were collected from field surveys in April and May 2024 at the forest park of Lim City, Seoul, Republic of Korea. The data analysis indicates a notable and favorable impact of tourist–environment fit on visitors’ natural empathy, awe, and environmentally responsible behavior. Natural empathy and awe play a mediating role in the influence of tourist–environment fit on environmentally responsible behavior. It suggests that the fit between tourists and the recreational environment of urban forest parks promotes the emergence of empathy and awe and, thus, stimulates tourists’ environmentally responsible behavior. In addition, tourists’ cultural backgrounds play a moderating role in the influence of natural empathy and awe on environmentally responsible behavior. Compared to Korean tourists, Chinese tourists’ natural empathy and awe strongly influence environmentally responsible behavior compared to Korean tourists. This paper also explores the theoretical progress and practical observations that provide guidance and serve as references for the management and sustainable development of urban forest parks.

Spatio-Temporal Dynamics and Social-Economic Determinants of Chinese Tourist Demand for South Korea

Spatio-Temporal Dynamics and Social-Economic Determinants of Chinese Tourist Demand for South Korea

Wellness tourism destination loyalty formation: the role of mental health and eudaimonic well-being

PurposeWellness tourism is growing in importance as increasing numbers of travelers place a priority on their health and well-being by traveling. This study examined the relationships between wellness tourism destination attributes, perceived quality, perceived mental health, eudaimonic well-being, overall satisfaction and behavioral loyalty to corroborate a model explaining wellness tourism destination loyalty in Thailand.Design/methodology/approachThe conceptual model of this study was examined using a survey research design. The survey questionnaire was distributed to Chinese tourists who had previously traveled to Thailand and engaged in wellness tourism activities during their trip.FindingsThe findings revealed that healthful food choices, core facilities and staff service significantly influenced perceived quality. This perceived quality was a crucial factor in determining perceived mental health, which in turn impacted eudaimonic well-being. Overall satisfaction was directly influenced by perceived quality, perceived mental health and eudaimonic well-being. Additionally, perceived quality had a direct effect on behavioral loyalty.Practical implicationsWith the growing global interest in wellness and travel, this study offers valuable insights for tourism marketers in Thailand to enhance their wellness tourism strategies. Tourism organizations should emphasize the quality of food, facilities and staff service to attract wellness-oriented travelers.Originality/valueThis study highlights the interconnectedness of perceived quality, good mental health and eudaimonic well-being. High-quality experiences contribute to improved mental health and in turn enhance eudaimonic well-being.

Memorable digital-free tourism experiences: Antecedents and outcomes

This study examines the role of escapism, experience co-creation, existential authenticity, and experiential satisfaction as antecedents of memorable digital-free tourism experiences. It then examines the relationship between memorable digital-free tourism experiences and hedonic well-being, eudaimonic well-being and place attachment. Survey data were gathered, via WeChat, from 389 Chinese tourists who had engaged in a digital-free meditation retreat in China between August 2022 and July 2023. Empirical results reveal that levels of escapism and experiential satisfaction positively explain memorable digital-free tourism experiences. Further, more memorable digital-free tourism experiences are associated with greater hedonic well-being, eudaimonic well-being and place attachment.

Exploring Chinese Tourists’ Well-Being Through a Confucian Lens: A Multi-Focal Model

ABSTRACT Despite exponential growth in research interest in the psychological benefits derived from travel experiences, existing conceptualizations of well-being in tourism predominantly adopt Western perspectives. This conceptual paper proposes a multifocal model for understanding tourist well-being through a Confucian lens. By comparing the five cardinal Confucian virtues with Aristotelian well-being perspectives, this multidimensional framework integrates traditional and modern well-being insights, depicting eleven dimensions of Chinese tourists’ psychological well-being. This manuscript contributes a multi-focal model of Chinese tourist well-being, which extends the traditional one-dimensional Confucian perspectives on well-being toward a two-dimensional framework which includes eudaimonic and hedonic aspects. Future studies should conduct empirical work designed to clarify conceptual and terminological ambiguity and advance discourse on the integration of Eastern perspectives into the study of tourist well-being.

Sports tourism downturn: The impact of COVID-19 on Chinese tourism among urban and rural residents under epidemic.

China's sports tourism has seen significant growth since the 2008 Olympics, only to be challenged by the coronavirus disease 2019 pandemic. This study aims to assess the impact of the pandemic on China's tourism and sports tourism, which are highly interrelated. Data and materials from 2019 to mid-2023 were systematically collected and analyzed, focusing on seasonal tourism reports published on official local networks in China. The study reveals a prepandemic annual tourism consumption of 6.63 trillion CNY, a 52.1% decline during the pandemic, and a postpandemic rebound exceeding pre-coronavirus disease levels. The pandemic's impact was profound, yet the resilience of China's tourism sector is evident, with a focus on the recovery's implications for sustainable growth. Despite the pandemic's disruption, China's tourism and sports tourism sectors have demonstrated resilience and potential for continued growth, warranting ongoing attention.

Resident’s Willingness to Travel Amidst Increased Post-Crisis Inbound Chinese Tourism: A Country-Of-Origin Effect Perspective

There is a scant academic inquiry into the influence of crisis and post-crisis events on residents’ perceptions, their attitude towards international inbound tourists, and how their subsequent domestic travel behaviour is nuanced by the re-introduction of international tourists post-a-crisis. A conceptual model was developed to explore the influence of China’s post-zero-COVID-19 policy country image on host country resident behaviour. Based on an n=499 South African residents’ sample, the cross-sectional deductive study utilised partial least squares structural equation modelling to explore the proposed hypotheses. Contrary to the extant literature, China’s post-pandemic and policy country-of-origin effect positively influenced South African residents' willingness to engage in domestic tourism despite the potential influx of inbound Chinese tourists. However, there is intriguing heterogeneity in the nuances of the country-of-origin effect, stereotypes, risk perception and interventions on resident perception, and conation. The study confirms the underlying mechanisms in resident post-crisis domestic travel behaviour and contributes to the burgeoning body of knowledge.

Enhancing cross-cultural communication for Chinese tourists in non-native English-speaking destinations: a study of sociolinguistic competence and politeness challenges

Abstract The current study explores the sociolinguistic challenges experienced by Chinese tourists. The purposive sampling approach was applied for data collection to comprehend the respondents’ communication hurdles. Online and offline questionnaires were also distributed to accommodate senior travellers. A total of 964 valid responses were gathered, which reflected the increasing trend of outbound tourism among Chinese nationals. The present study employed sociolinguistic competence as a mediating variable (specifically, its interplay with intercultural communication anxiety and politeness) within the Communicative Competence Model (CCM) framework. Several strategies that consider the nuanced aspects of language and culture are also proposed. The findings can potentially enhance service standards in the tourism sector by improving Chinese visitors’ intercultural communication experiences in various international destinations.