Chinese Tourists Research Articles

Exploring the formation of destination loyalty from destination personality and self‐congruity: A mediating role of destination relationship quality

AbstractThis study proposes a new concept of the tourist‐destination relationship called destination relationship quality. It consists of four elements: destination satisfaction, destination trust, destination commitment, and destination attachment. The study investigates how destination personality and self‐congruity influence tourists' destination loyalty through destination relationship quality. Data were obtained through systematic sampling from 424 Chinese tourists in Guangzhou, China. Using partial least squares structural equation modelling analysis, this study confirmed that destination personality and self‐congruity are antecedent factors of destination relationship quality, which ultimately affect tourists' destination loyalty towards a destination. The study contributes to tourist‐destination relationship research by indicating the mechanism for establishing destination relationship quality so that researchers can further apply this concept in their future studies. The results of this study are helpful for tourist destination marketers to attach importance to the establishment of destination personality and create core differences in tourist destinations when developing marketing strategies.

Wellness tourism experience and destination brand love

ABSTRACT This study assessed various aspects of the wellness tourism experience in Thailand. A survey was conducted with a sample of 420 Chinese tourists. The findings revealed significant and insignificant effects of the wellness tourism experience on the development of destination brand love. Additionally, it confirmed that barriers and destination familiarity play a vital role in shaping tourists’ responses and strengthening their affinity towards the destination brand. The results highlight tourists’ focus on comprehensive experiences rather than external dynamics like weather. This study suggests collaboration among stakeholders to enrich the overall travel experience and prioritize the emotional wellbeing of tourists.

Exploring digital economy influence towards tourism innovation: An empirical research based on Chinese tourism industry

AbstractThis study qualitatively and quantitatively analyzes the effect of the digital economy on tourism innovation in China. It discusses the concept of tourism innovation and constructs a variable to measure it. Then, it empirically tests the impact of digital economy on tourism innovation. Econometric results demonstrate that the digital economy has a consistent and significant impact on tourism innovation, highlighting its role in shaping tourism dynamics. It conducts further tests across different stages and addresses endogeneity concerns. Finally, it presents several policy suggestions.

Research on Chinese tourists' Preference for Football Tourism in the UK

Research on Chinese tourists' Preference for Football Tourism in the UK

Analyzing the Progress in Chinese Tourism Research over the Past Decade: A Visual Exploration of Keywords and Delphi Surveys

Alongside the rapid development of China’s tourism sector, the continuous increase in the number of academic articles and research findings related to tourism in China has expanded the related research topics. Using a visual exploration of keywords and Delphi surveys, this paper systematically summarizes the progress in tourism research in China. The findings show that the research topics of national parks, rural revitalization, virtual tourism, the tourism economy and all-for-one tourism were hotspots in Chinese tourism filed over the past decade. Research methodologies have evolved from qualitative concept clarification to combining qualitative and quantitative approaches. In the future, Chinese tourism research should be explored further to the unique theoretical underpinnings of tourism in China; innovative research should be fostered to achieve theoretical originality; and collaborations between academia and the tourism industry should be facilitated to enhance the practical implications of academic findings. The aforementioned research bottlenecks and corresponding measures, and research vision and prospects indicated in the paper can guide future research, and let Western scholars know the hotspots and future trends of tourism research from the Eastern perspective.

Political tides and tourist waves: Mainland China’s policy impact on Taiwan’s tourism

This study assesses the impact of Mainland China’s open-door and closed-door tourism policies on tourist arrivals in Taiwan using the regression control method. The period from 2001 to 2019 highlights that political dynamics significantly influence tourism flows. The enactment of the open-door policy (2008–2015) coincided with a marked increase of Mainland Chinese tourists in Taiwan, averaging an annual rise of 2.19 million. In contrast, the closed-door policy (2016–2019) saw a drastic average annual reduction of 2.53 million visitors. These stark contrasts confirm the potent effect of political policies on tourism. The research underscores the potential of tourism as a diplomatic bridge, suggesting strategic importance for policymakers and industry leaders in navigating the intersection of politics and tourism.

Tourists’ willingness to adopt government-led smart tourism platforms: A mixed-methods study

The diversity of demands in the mass tourism market together with the complexity of innovative technologies makes promoting smart tourism a challenge. In recent years, government-led smart tourism platforms have become a representative product of smart tourism in China, but tourists do not seem ready to embrace innovative products. The current research adopted a mixed-methods approach by employing a decision-making trial and evaluation laboratory method followed by a survey-based study to explore key factors driving Chinese tourists’ adoption of government-led smart tourism platforms. The results revealed that the elements influencing tourists’ willingness to adopt are complex and include tourists’ innovativeness, performance expectancy, perceived cost, perceived risk, and perceived playfulness. Among them, tourists’ innovativeness showed a positive impact on tourists’ willingness to adopt through the mediation effects of performance expectancy. Meanwhile, the positive effect of performance expectancy on their willingness to adopt can be mediated by perceived playfulness. The findings enhance our understanding of which factors impact tourists’ adoption theoretically thereby practically helping the government provide better tourism service experiences in both online and offline contexts.

Research on RMB Depreciation and Its Impact on Chinese Corporate and Society

Raising interest rates by the Federal Reserve forces global capital flows to the US market, which in turn causes other countries economic growth to slow or currency to depreciate. China has been inevitably affected by the Feds higher interest rates, which have led to the devaluation of the RMB and have had a negative impact on the normal operation of Chinese corporations and society. Therefore, this paper analyzes the impact of RMB depreciation caused by the Federal Reserve interest rate hike on China through literature review and case analysis. Through research, the Federal Reserve adopted the policy of interest rate increases to force the Chinese government to tighten its internal monetary policy while continuing to promote the internationalization of the RMB, which in turn caused the depreciation of the RMB. Export-oriented enterprises can avoid interest rate risk caused by RMB depreciation through financial means, and the overall advantages outweigh the disadvantages. However, the depreciation of the RMB has increased the costs of cross-border e-commerce, Chinese tourists traveling overseas, and studying abroad, and the overall disadvantages outweigh the advantages.

Digital Transformation in the Tourism Industry: A Comparative Literature Review

This paper examines the digital transformation of the global tourism industry, focusing on the evolution of tourism marketing strategies. The study includes the integration of cutting-edge technologies with traditional paradigms. There is a significant disparity between international economies known for their robust theoretical frameworks in data analytics, customer segmentation, and digital channels for marketing, and China, which is characterized by practical innovations but lacks theoretical discourse. This manuscript conducts a comparative analysis by conducting a literature review and synthesizing theoretical and empirical applications from international and Chinese tourism literature. The aim is to bridge the gap between theory and practice and provide insights for more effective tourism marketing in a digitally transformed landscape. This study addresses the disparity between international and Chinese approaches to digital transformation in tourism. Through comparative analysis, the research explores empirical questions related to Chinas distinctive incorporation of emerging technologies, government influence, and sustainability in tourism. It proposes three main hypotheses: 1) Chinese platforms prioritize group consensus over individual choice; 2) Chinas transformation is state-driven, facilitating rapid technological integration; 3) cultural preservation is an important focus of Chinas digital tourism platforms. The paper argues for future research that combines Chinese practical insights with international theoretical frameworks, thus contributing to a more comprehensive understanding of global digital tourism dynamics.

Insight into the formation of Chinese tourist behavioural intentions: a cognitive approach

Insight into the formation of Chinese tourist behavioural intentions: a cognitive approach

Digitalization, green transformation, and the high-quality development of Chinese tourism enterprises

Tourism enterprises, as an integral part of the service industry, are crucial for optimizing economic structures. This paper empirically tests the impact of digitalization and green transformation on the high-quality development of listed tourism companies in China's capital market. The results show that digitalization and greening significantly improve the high-quality development of tourism enterprises, with a notable synergistic effect between the two. Heterogeneity analysis indicates that the promotional effect of digitalization and green transformation on high-quality development is particularly evident in larger enterprises and those with lower financing constraints.

Offshore Wind Farms and Tourism Development Relationship to Energy Distribution Justice for the Beibu Gulf, China

Energy distribution justice is of primary concern within the energy justice framework and it is crucial to increase public acceptance of offshore wind energy and further advance its development. The rapid development of offshore wind energy in China has inevitably impacted the livelihoods of coastal vulnerable groups (CVGs) engaged in fisheries and tourism in the coastal zone. While current policies often compensate for livelihood losses through cash payments, the fiscal strain caused by COVID-19 renders this approach unsustainable. Consequently, this research pioneers the exploration of Chinese tourist groups’ landscape preferences towards offshore wind farms (OWFs). This study proposes a new approach to enhance OWF landscapes for tourism development, thereby balancing the distribution of costs and benefits between CVGs and tourists. The research focuses on Beihai City in the Beibu Gulf Economic Region, utilizing a combination of Q-methodology and choice experiments that incorporates cut-offs. Answers to eighty Q-methodology questionnaires and 1324 choice experiment questionnaires are obtained. The findings indicate that this region can achieve energy distribution justice by compensating for the livelihood losses of CVGs through tourism. Contrary to traditional assumptions about wind farm noise preferences, Chinese tourists prefer proximity to OWFs, as an appropriate coastal acoustics landscape can enhance their tourism experience. In light of these findings, this paper presents policy recommendations towards energy distribution justice.

Netographic narratives of user-generated travelogues on tourist destination image of Thailand.

The image of a tourist destination is considered a vital aspect of international travel experiences, yet research in this area remains limited. Adopting a combination of netography and qualitative research methodology, this study aims to contribute to the scientific knowledge of destination image development in Thailand by analysing online travelogues to evaluate how Chinese tourists interpret the idea of destination image. To achieve this goal, 146,641 words of Chinese internet comments containing the keyword "Thailand" from four major media sources and Chinese bloggers were gathered and analysed using netography methodology. The findings showed that there was a rise in public interest, in public forums, in the destination image of Thailand among Chinese outbound tourists. The study's results may provide important fundamental theoretical insights and inspire further investigation into the issue of destination image construction.

무형문화유산(ICH) 문화정체성 인지와 ICH 진정성 인지가 중국 ICH 제품의 소비의도에 미치는 영향

Intangible Cultural Heritage (ICH) products are consumer goods or services that utilize ICH resources and are commercialized or industrialized, encompassing the value of use, emotional value, and symbolic value of ICH. ICH products have become increasingly important in the Chinese tourism industry and have become a key element of China’s tourism economy. The purpose of this study is to contribute to the study of deliberate consumption of ICH products by considering ICH cultural identity perception and ICH authenticity perception as extended variables of the Theory of Planned Behavior. A survey was conducted with 298 Chinese participants for this study. Data analysis was performed using SPSS 26 and AMOS 24 software to conduct descriptive statistics, factor analysis, and structural equation modeling. The analysis results indicated that ICH cultural identity perception influences attitudes toward ICH products, subjective norms, and perceived behavioral control. Therefore, ICH cultural identity perception can influence consumer intention indirectly but does not have a direct impact on consumer intention. On the other hand, ICH authenticity perception was found to have a positive impact on attitudes toward ICH products, subjective norms, perceived behavioral control, and consumer intention. Additionally, subjective norms and perceived behavioral control significantly influence consumer intention, while attitudes toward ICH products do not. However, emotional value was confirmed to play a moderating role. In conclusion, the study confirmed that ICH cultural identity perception and ICH authenticity perception of visitors to ICH tourist sites have a positive impact on consumer intention for ICH products. The findings of this study are expected to be helpful in formulating marketing strategies for ICH products.

Chinese Tourists in Sabah, Malaysia: The Mediating Effect of Perceived Value on Destination Quality and Tourist Satisfaction

This study aimed to test the potential mediating role of perceived value in the correlation between destination quality and tourist satisfaction. The study tested the mediating effect of perceived value using SPSS-process on a sample of 374 Chinese tourists visiting Sabah from 2017 to 2020. The results demonstrated that the proposed hypotheses were supported. There is a significant positive effect of destination quality on tourist satisfaction. Both dimensions of perceived value, emotional value and economic value have a positive predictive effect on tourist satisfaction. The relationship between destination quality and tourist satisfaction can be moderated by both emotional and economic value. In addition, this research results confirmed that emotional value and economic value had a partial mediating effect. The research indicates that destination managers need to tap into the unique attributes of the destination to enhance service quality. It is also essential to emphasize the perceived value to tourists and to test the quality of the destination by the perceived value, so as to improve the satisfaction of tourists.

Advisor familiness and entrepreneurial orientation in the tourism industry: the moderating role of entrepreneurs’ gender, education, and age

ABSTRACT Countering the intuitive notion that family members contribute to the success of entrepreneurship in the tourism sector, we found that their involvement does not necessarily result in favourable outcomes from the angle of advice seeking. To uncover the effects of family members as advisors, we draw on the attention-based view of the firm to investigate the influence of advisor familiness on entrepreneurial orientation. We collected 447 valid responses from Chinese tourism entrepreneurs. Results from a hierarchical multiple regression analysis showed a significant and negative effect of advisor familiness on entrepreneurial orientation. Significant moderating effects were also detected from entrepreneurs’ gender, education level and age. Specifically, entrepreneurs’ age enhanced the negative effect whilst entrepreneurs’ gender and education level attenuated the negative effect.

The aesthetics and imaginaries of Uyghur heritage, Chinese Tourism, and the Xinjiang dance craze

ABSTRACT In parks and town squares across China in 2023, amateur dance enthusiasts engaged in a nationwide ‘Xinjiang dance’ craze, a phenomenon reflected and amplified on social media. For outside observers this might seem a bizarre development following the Chinese media discourses of terrorism, and the intense securitisation of the Xinjiang Uyghur Autonomous Region which so recently preceded it, but it aligned neatly with new initiatives across Chinese government, media and heritage to promote the region’s burgeoning tourism industry, to fundamentally shift perceptions of the region in the national imagination, and to counter revelations of mass incarceration and cultural erasure in international media. This article highlights the ways that Uyghur heritage, music and dance have been harnessed in government projects to remodel the region’s history and situate its peoples more firmly within the sphere of the Chinese nation, thinking through the ways in which the aesthetic formations and imaginaries of Uyghur heritage articulate the links between tourism and territory, colonialism and desire.

Effect of the COVID-19 Pandemic on Gambling Behavior in Mainland Chinese Gamblers in Macau: Cross-Sectional Survey Study.

This study examined the effects of the COVID-19 pandemic on the gambling behavior of individuals who were already actively engaged in such pursuits. We aimed to uncover the intricate consequences of the pandemic on this specific demographic, emphasizing the importance of understanding the complex connection between public health concerns such as the COVID-19 pandemic and gambling behavior from a public health perspective. In addition to identifying immediate impacts, this study holds significance in assessing potential long-term public health implications for the broader gambling industry. This study investigated how the COVID-19 pandemic has affected the gambling behavior of Mainland Chinese tourists in Macau from a public health perspective. We aimed to understand the changing patterns of gambling habits within this specific demographic by comparing their behavior before and during the pandemic, with a particular emphasis on the evolving dynamics of gambling and their public health consequences. This study provides a detailed exploration of the impact and implications of global health emergencies on this particular demographic's gambling behaviors and preferences. This study used a robust cross-sectional analysis involving a sample of 334 Mainland Chinese gamblers with prior experiences in casinos in Macau. The sample deliberately encompassed individuals involved in gambling before and during the COVID-19 pandemic. Data were collected through carefully designed questionnaires to gather information on gambling habits, preferences, and observed behavioral changes in the sample. This study unveiled a notable shift in Mainland Chinese gamblers' behavior during the COVID-19 pandemic. A considerable number of participants opted for web-based platforms over traditional land-based casinos, resulting in reduced budgets, less time spent on gambling, and decreased participation in social gambling. Remarkably, there was a notable surge in online gambling, indicating a noteworthy adaptability of gamblers to changing circumstances. These findings emphasize the dynamic nature of gambling habits during global public health emergencies, revealing the resilient and evolving preferences of Mainland Chinese gamblers in response to the challenges posed by the pandemic. This study highlights the negative impact of the COVID-19 pandemic on casino gambling, notably evident in a significant decline in Mainland Chinese tourists visiting Macau for gambling. There is a noticeable shift from traditional gambling to web-based alternatives, with individuals seeking options within the pandemic constraints. Furthermore, the findings point out an increase in gambling among the younger generation and behavioral changes in individuals with mood disorders. The findings of this study emphasize the critical need for proactive measures to address evolving gambling preferences and associated risks during public health crises; furthermore, these findings underscore the importance of adaptive strategies within the gambling industry, as well as the necessity for effective public health interventions and regulatory frameworks to respond to unprecedented challenges with efficacy and precision.

How does ice-snow celebrity influence Chinese tourists to visit Nordic destinations? The case of TikTok

ABSTRACT The emergence of short video (e.g. TikTok) provides a new avenue for destination marketing. However, limited research exists on short ice-snow destination videos, which are significant for Nordic winter tourism marketing. Drawing on a model based on parasocial interaction theory, this study finds that ice-snow celebrity attachment positively predicts Chinese tourists’ parasocial interaction, enjoyment, and hence intention to visit Nordic destinations in winter. Considering that Chinese tourists are an important consumer group for Nordic tourism, the study contributes not only to parasocial interaction theory in the context of short videos and the presentation of ice-snow tourism experiences but also to how to improve ice-snow tourism marketing via celebrity strategies.

What do today's Chinese tourists expect from tour guides? A mixed-method approach to understanding the evolving guide roles

Rapid social and economic changes and the increasing use of resourceful ICT applications, together with the emergence of “experience” centered tourism, have kept the required tour guide's roles and skills evolving. However, little research has explored how those roles have morphed over time from the traditional ones. Via a mixed-method approach - in-depth interviews (N = 16) and a questionnaire survey conducted at two phases (N = 199 + 311), this study explores today's Chinese tourists' preferred guide roles, and how those preferences affect their tour experience. Thematic analysis of the qualitative data, in addition to the exploratory factor analysis, confirmatory factor analysis, and regression analysis were conducted. The results provide five dimensions of the preferred guide roles, including group management, information provision, consultation, positive change fostering, as well as information technology facilitation. In particular, this paper is the first to report, from the lens of package tourists, that “positive change fostering” and “ICT facilitation” are new dimensions of the guide's roles. The findings expand the genre of guides' roles in a techno-driven world. In addition, the five identified dimensions provide important references for the industry on what guiding expertise should be developed.