Chinese Mobile Phone Research Articles

Using Digital Marketing Strategy and Perceived Value to Promote Brand Trust in Chinese Mobile Phone Brands

Over the past few years, China’s branded mobile phone industry has experienced significant growth, becoming one of the largest global markets. With fierce domestic and international competition, brand trust has emerged as a crucial factor influencing consumer purchasing decisions. Consumers trust mobile phone brands that excel in product quality, service, and value. This study explores how digital marketing strategies and perceived value enhance brand trust in Chinese mobile phone brands. The study formulates a research model and designs a survey questionnaire by reviewing relevant literature on digital marketing strategy, perceived value, brand trust, and Chinese mobile phone brands. Data is collected through an online survey using SPSS software to analyze the relationship between digital marketing strategy, perceived value, and brand trust. Finally, considering the unique characteristics of the Chinese mobile phone brand market and the research findings, the study provides practical recommendations for Chinese mobile phone brands. Keywords: digital marketing strategy, perceived value, brand trust, Chinese mobile phone brands

Study On the Development Inspiration of Apple Mobile Phone for Chinese Mobile Phone Enterprises

This paper starts with five parts to study the inspiration for developing the Apple mobile phone to Chinese mobile phone enterprises. The first part mainly introduces the research background and significance of this paper, as well as the innovation and shortcomings of this paper. The second part mainly introduces the marketing theory used in this paper - word-of-mouth marketing and marketing model STEPPS. The third part introduces the basic situation of Apple and its development in the Chinese market. The fourth part firstly analyzes the successful marketing of Apple in the Chinese market from the aspects of product price, appearance, operating system, and innovative technology. Secondly, it analyzes the difficulties Chinese mobile phone enterprises face in the current development, from product positioning, marketing strategy, and mastered technology. The fifth part is based on the STEPPS model, comparing and analyzing the marketing strategy differences between Chinese mobile phone companies and Apple and putting forward improvement ideas for Chinese mobile phone companies from six perspectives.

Analysis of Apple's Mobile Phone Marketing Strategy and Its Implications for Chinese Mobile Phone Brands

Analysis of Apple's Mobile Phone Marketing Strategy and Its Implications for Chinese Mobile Phone Brands

The Marketing Strategy of iPhone Series in Chinese Market

Apple has become the world leading mobile phone producer since it launched its first generation mobile phone in Chinese market. Literature survey, case analysis and 4P theory has been adopted in this paper, aims to analyze Apples successful experience in Chinese market, and provides Chinas mobile phone enterprises with possible suggestions to improve competitiveness to break into the global market. The reason why iPhone can quickly open the Chinese market and continue to hold a stable market share as its good performance and fashionable appearance, as well as series of marketing strategies. Nowadays, Chinese mobile phone producers have many problems with their products, such as poor quality, low technology level, brand missing etc., the marketing strategy that adopted by Apple can use for reference for Chinese mobile phone producers. By improving product quality, strengthening product design and technology innovation, bundling products with services, the Chinese mobile phone enterprises improve their competitiveness in the global market.

Marketing Strategy of OPPO Mobile Phone in Pakistan

As an emerging smart phone consumer market in recent years, Pakistan has a low domestic smart phone penetration rate and a huge number of potential smart phone users. This study takes the marketing of OPPO mobile phone in Pakistan as the research object, uses 7P theory to analyze the marketing case of OPPO mobile phone in Pakistan, and puts forward some optimization suggestions in terms of product, price, channel, promotion, personnel, tangible display and process. The research methodology employed in this study is centered around the administration of a questionnaire survey, which aims to provide a comprehensive analysis of the research conducted on onions. Through the optimization of OPPO mobile phone strategy in Pakistan, this study hopes to actively explore the international market and optimize the localization strategy for Chinese mobile phone brands represented by OPPO mobile phone.

From lagging behind to going beyond: windows of opportunity and latecomers' catch-up strategies

PurposeTo answer the questions: what roles windows of opportunity act in the catchup process of latecomers, what strategies latecomer enterprises should adopt to size windows of opportunity to catch-up with incumbents even going beyond?Design/methodology/approachThis paper studies the catch-up history of the Chinese mobile phone industry and proposes a sectoral innovation system under scenario of technology paradigm shifts. Then a history-friendly simulation model and counterfactual analysis are conducted to learn how different windows of opportunity and catch-up strategies influence the catch-up performance of latecomers.FindingsResults show latecomers can catch up with technology ability by utilizing technology window and path-creating strategy. However, catching up with the market is not guaranteed. Demand window can help latecomers to catch up with market as it increases their survival rates, different sized windows benefit different strategies. However, it also enlarges incumbents' scale effect. Without technology window technology catch up is not guaranteed. Two windows have combination effects. Demand window affects the “degree” of change in survival rates, while the technology window affects the “speed” of change. Demand window provides security; technology window provides the possibility of a breakthrough for technology ability.Practical implicationsThe findings of this paper provide theoretical guidance for latecomer enterprises to choose appropriate catch-up strategies to seize different opportunity windows.Originality/valueThis paper emphasizes the abrupt change of industrial innovation system caused by technology paradigm shifts, which makes up for the shortcomings of previous researches on industrial innovation system which either studied the influence of static factors or based on the influence of continuous changes.

Research on the Monopolistic Characteristics and Countermeasures of China's Mobile Phone Market

With economic development and technological innovation, mobile phones have gradually become necessary for people's lives. Today's mobile phones have both standard communi-cation and powerful entertainment functions. This study uses the methodology of Litera-ture research and Comparative analysis to infer the competitive structure of the Chinese mobile phone market through secondary data collected and to provide corresponding com-petitive strategies for each manufacturer to cope with the complex social environment, which is of great significance to the development of the Chinese mobile phone market. The study found that: the competitive structure of China's mobile phone market is in a state of monopolistic competition, with high product differentiation and relatively easy exit and entry for manufacturers. With high manufacturing costs, finding a competitive strategy that works for the company to survive better in the competition is vital. Moreo-ver, among these many strategies, technological innovation is the most effective way for every manufacturer to drive.

The Effects of Adopting Mobile Health and Fitness Apps on Hospital Visits: Quasi-Experimental Study.

Overcrowding in public hospitals, a common issue in many countries, leads to a range of negative outcomes, such as insufficient access to medical services and patient dissatisfaction. Prior literature regarding solutions to reducing hospital overcrowding primarily focuses on organizational-level operational efficiency. However, few studies have investigated the strategies from the individual patient perspective. Specifically, we considered using mobile health and fitness apps to promote users' health behaviors and produce health benefits, thereby reducing hospital visits. This study estimated the causal effect of health and fitness app adoption on hospital visits by exploiting the staggered timing of adoption. We also investigated how the effect varied with users' socioeconomic status and digital literacy. This study provides causal evidence for the effects of health apps, extends the digital health literature, and sheds light on mobile health policies. This study used a data set containing health and fitness app use and hospital-related geolocation data of 267,651 Chinese mobile phone users from January to December 2019. We used the difference-in-differences and difference-in-difference-in-differences designs to estimate the causal effect. We performed a sensitivity analysis to establish the robustness of the findings. We also conducted heterogeneity analyses based on the interactions of postadoption indicators with users' consumption levels, city tiers, and digital literacy. The preferred model (difference-in-difference-in-differences) showed a significant decrease in hospital visits after the adoption of health and fitness apps. App adoption led to a 5.8% (P<.001), 13.1% (P<.001), and 18.4% reduction (P<.001) in hospital visits 1, 2, and 3 months after adoption, respectively. In addition, the moderation analysis shows that the effect is greater for users with high consumption levels, in high-tier cities, or with high digital literacy. This study estimated the causal effect of health and fitness app adoption on hospital visits. The results and sensitivity analysis showed that app adoption can reduce users' hospital visits. The effect varies with users' consumption levels, city tiers, and digital literacy. These findings provide useful insights for multiple stakeholders in the Chinese health care context.

Examining the Chinese mobile phone industry in the reverse supply chains

This research aims to develop a simulation model for the Chinese mobile phone industry's reverse supply chain and analyses the effects of the trade-in program and the government subsidy on the system’s behaviour. We adopt a system dynamics (SD) modelling approach, an excellent tool for studying dynamic processes in which new decisions have to be made, and new policies appear. Key factors and their relationships are identified through literature review and observation. The research outcomes conclude that the trade-in program and the government subsidy have different effects on the system behaviour when collectors compete by taking different acquisition and recycling strategies. The former has a significantly positive impact on the formal recycling industry's economic performance, while the latter has a critical influence on alleviating the problem of uncontrollable disposal. The original primary contribution is to offer an observation and a comparison regarding the possible effects of the trade-in program and government subsidy on a reverse supply chain in the mobile phone industry when a competitive collection is involved.

Using RFM model to help mobile phone dealer to find their target customers in China

Target customer positioning is the first step for enterprises to develop market strategy. After the completion of user positioning, through the analysis of specific groups, we can accurately know the consumption habits and thinking process of users, which will bring great help to the precision marketing of businesses and reduce operating costs. This paper focuses on using RFM model to help Chinese mobile phone dealer to find their target customers and create a portrait of the target consumers. This paper analyses 263352 different customers with 10 different brands and discusses the valuable cell phone consumers. The result shows Guangdong, Shanghai and Beijing have the highest sales, volume, and number of customers. The top five mobile phone sales are Samsung, Apple, Xiaomi, Huawei and OPPO, among which Samsung accounts for more than half of the share, and Apple accounts for about a quarter. The analysis found that the purchase of Samsung and Apple phones by all age groups and by men and women was relatively average. It was also found that Guangdong, Shanghai, and Beijing accounted for more than 50% of the sales. The percentage important value customers accounts for about 50% of the important customers, which is higher than the average percentage of other e-business products. Despite the sluggish sales figures, mobile e-commerce is still an industry with great potential.

The insufficiency of the Malaysian contact tracing app from the perspective of Chinese tourists: preparing for international tourism in the post-COVID-19 world

Understanding tourists' feedback on using Mysejahtera is critical for tourism recovery in these destinations, and even more so for countries like Malaysia and China, where national Contact Tracing Applications (CTA) are mandatory. However, Previous surveys on CTA use have mainly focused on voluntary CTA users, using qualitative research methods. In this research, Chinese overseas students in Malaysia are included as the reference group, and Chinese tourists with experiences traveling overseas are put into the experimental group. A total of 890 questionnaires were collected and taken as the original data to carry out the Chi-squared and Mann-Whitney U tests. Meanwhile, the experiment implemented a multiple linear regression mechanism to explore the variables that may improve the app Mysejahtera, with further analysis being conducted. According to the results, language issues are the most significant barrier to Chinese visitors using MySejahtera; the inability to register with a Chinese mobile phone number and the need to register a permanent address in Malaysia have a significant negative impact on the use of MySejahtera; and visitors' trust in science positively related to MySejahtera use.

Factors Influencing User-Idea Selection in Open Innovation Communities

ABSTRACT It is becoming an important innovation strategy for firms to gather the user-idea extensively through open innovation communities (OICs). However, screening out valuable ideas from massive user ideas in an OIC is a huge challenge for the firm. It is very important to identify the relevant factors that influence user-idea selection. Drawing upon persuasion theory, we develop a conceptual model integrating idea quality characteristics, idea contributor characteristics, and idea emotion characteristics to explain the likelihood of idea selection, using 23,165 user ideas in the MIUI Community hosted by Xiaomi, a Chinese mobile phone manufacturer ranked among the Fortune Global 500. The empirical results show that these characteristics variables have significant impacts on user-idea selection. Specifically, the length of the idea and title has an inverted U-shaped relationship with idea selection. The emotions contained in user ideas have a significant positive impact on idea selection, and user attention negatively moderates the relationship between emotion and idea selection. This study contributes to the user co-creation literature by offering a persuasion perspective to explain user-idea selection in OICs. It also offers novel insights for building reasonable rules in OICs to guide user behavior for managers.

RETHINKING THE FUNCTIONAL EXPANSION OF QUASI-DOUBLE-VALENCY VERBS FROM THE CHANGE OF SYNTACTIC VALENCE -- AN IN-DEPTH ANALYSIS BASED ON THE CHANGE OF EMOTIONAL BEHAVIOR AND COGNITIVE PSYCHOLOGY

RETHINKING THE FUNCTIONAL EXPANSION OF QUASI-DOUBLE-VALENCY VERBS FROM THE CHANGE OF SYNTACTIC VALENCE -- AN IN-DEPTH ANALYSIS BASED ON THE CHANGE OF EMOTIONAL BEHAVIOR AND COGNITIVE PSYCHOLOGY

STUDY ON GENDER DIFFERENCES OF INTERNET USERS' PSYCHOLOGICAL AND EMOTIONAL BEHAVIOR CHANGES BASED ON PLS-SEM

BackgroundThe rapid development of the Internet has greatly changed the external environment of people's lives. Personal lifestyles and consumption patterns have changed, resulting in differences in people's quality of life. In the process of individual change, gender differences lead to their use and dependence on the Internet and emotional changes, and then affect the differences in different dimensions of quality of life (QOL). Therefore, it is necessary to study the gender differences of Internet users' quality of life (QOL) and the strength of gender influencing factors, so as to formulate targeted suggestions to improve the quality of life of corresponding groups and improve people's emotion and behavior (QOL). A questionnaire survey was conducted to investigate the micro behavior of depression in various countries and regions using Chinese mobile phones.Research Objects and MethodsThis paper adopts WHOQOL-BREF questionnaire and takes netizens as respondents. The questionnaire was anonymously distributed to 8 provinces (cities) including Beijing, Shanghai, Fujian, Guangdong, Jiangsu, Zhejiang, Anhui and Jiangxi. A total of 2400 independent questionnaires were collected. Partial least squares structural equation model (PLS-SEM) was used to analyze the quality of life (QOL) of men and women from psychological dimensions, and different factors affecting their quality of life (QOL) were obtained. At the same time, Carroll Depression Scale (CRS) is designed to compare with Hamilton Depression Scale (HRSD) assessed by doctors. Its purpose is to explain the inconsistency between self-assessment and other assessment of depression. The entries of CRS involve the behavioral and physical manifestations of depression. Like HRSD, CRS is used to assess the severity of depressive symptoms rather than for diagnosis. The 52 items of CRs are mainly aimed at various symptoms corresponding to HRSD, namely psychomotor retardation and agitation, sleep disorder, weight loss and anorexia, fatigue, decreased sexual desire, inattention, lack of insight, mental and general physical anxiety, suicidal concept, etc. Some symptoms of HRSD were equally divided into 0-4 and 0-2; Correspondingly, the same symptoms of CRS also have 4 or 2 descriptions, and their degree is hierarchical. There are 52 entries in the final version of CRS, involving the first 17 items of HRSD, which are arranged randomly. You must answer “yes” or “no” to all entries in the CRS. Among them, 40 items answered “yes” to get 1 point, indicating depression; 12 items answered “no” to get 1 point, indicating depression. The total score range of the scale is 0-52. If the table is used for clinical screening of depression, 10 points or more indicates depression.Resultsthe quality of life of men was higher than that of women. In the psychological dimension, male and female groups have the greatest impact on their quality of life (QOL), while the social relationship dimension has the least impact. The female group pays more attention to the psychological dimension and physiological dimension than the male group, while the influence of environmental dimension and social relationship dimension is much less than that of the male group. In the dimensions of physiology, psychology, environment and social relations, men are most concerned about the satisfaction of social support they need, but they are least concerned about their negative emotions, while women are most concerned about emotions. Support and care least about their body and appearance.ConclusionIn the Internet environment, society should pay more attention to people's mental health, cultivate people's psychological adjustment ability, promote the all-round development of mental health from early stage, from campus to community, and then to network, and carry out publicity and advertising. In view of the limitations of the questionnaire itself, it affects the results to a certain extent. However, in a certain sense, it complements the power of the factors affecting the quality of life of Internet users in the Internet environment, and provides a certain reference for relevant institutions to formulate policies or allocate public infrastructure.AcknowledgementsSupported by a project grant from The National Key R&D program, the Intergovernmental International Science, Technology and Innovation Cooperation Project (EU Horizon Project-No.2017YFE0118800); Central Financial support for Local Science and Technology Development Special (Grant No.2018L3007). Foreign cooperation project of Fujian Provincial Science and Technology Plan (Grant No.2020I0040). 2021 Education Research Project of Young and Middle-aged Teachers of the Education Department of Fujian Province (Science and Technology) (JAT210317).

EXPLORATION OF MOBILE MARKET: POPULATION DISTRIBUTION AND EMOTIONAL BEHAVIOR CHANGES IN SOUTHEAST AND SOUTH ASIAN COUNTRIES

BackgroundPopulation structure and per capita mobile phones are related to the information infrastructure of countries. The association of Southeast Asian Nations (ASEAN) is a regional organization composed of Southeast Asian countries, including Indonesia, Malaysia, the Philippines, Singapore, Thailand, Brunei, Cambodia, Laos, Myanmar and Vietnam. In addition, South Asian countries include Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, India, Pakistan and Sri Lanka. Many previous studies have discussed strategies or countermeasures to deal with the problem of “China's rise” and the emotional behavior of Chinese people on mobile phones.The rise of China has almost balanced the trade differences between China and other countries such as the United States, the European Union, the United Kingdom and Japan.Research objects and methodsThe population structure and per capita mobile phones of the association of Southeast Asian Nations (ASEAN & SA) and South Asian countries (ASEAN & SA) were classified by bilateral standard deviation method. The steps are: 1) clustering the population structure through bilateral standard deviation; 2) Analysis of mobile cellular network per capita in various countries; 3) The relationship between population structure and per capita mobile phone. 4) Using the method of questionnaire, this paper investigates the emotional micro behavior of using Chinese mobile phones in different countries and regions. This study also used the emotion regulation scale (ERs), which was compiled by Wang Li and others on the basis of gross's emotion regulation scale. The scale has a score of 7 points (1 completely disagree to 7 completely agree), with a total of 14 items. There were 7 items of re evaluation and expression inhibition strategies respectively. The higher the score of the scale, the higher the frequency of using the strategy. In this study, the internal consistency coefficient of the scale is 0.74. Re evaluation and expression inhibition of the two subscales α The coefficients are 0.84 and 0.77 respectively.ResultsThe results show that India, Indonesia, the Philippines, Sri Lanka and Thailand have potential markets for mobile communications. According to the classification of countries, when these countries are included in the same cluster, the population structure is very similar. According to the analysis, the number of mobile phones per capita in Singapore is very high, and the population structure is also aging. Malaysia and Vietnam have high per capita mobile traffic and a general population structure. Thailand, Indonesia and the Philippines all have mobile phones. Generally speaking, countries with elderly population structure have a high per capita mobile cellular network in ASEAN. In this process, we also analyzed the correlation between emotional behavior and telephone use. The results showed that there was a negative correlation between social support and anxiety level. There is a significant positive correlation between social re evaluation and social support. At the same time, social support was negatively correlated with expression inhibition, and expression inhibition was positively correlated with anxiety. The same statistical method was used to explore expression inhibition as an intermediary variable between social support and adolescent anxiety. It can be seen from table 4 that the regression coefficients of the first and second steps are significant. In the third step, after inserting the intermediary variable expression inhibition, the impact of social support on Teenagers' anxiety level is still significant. It can be seen that expression inhibition plays a partial intermediary role in the relationship between social support and teenagers' anxiety level, and its effect value is 0.01, accounting for the percentage of the total effect of -0.02 * 0.23 / - 0.05 = 9.2%. According to the calculation of bias corrected bootstrap method, the 95% confidence interval of the mediating effect of expression inhibition is [0.077, 0.381], and 0 is not within the upper and lower limits, indicating that expression inhibition plays an intermediary role in social support and adolescent anxiety.ConclusionThe main contribution of this study is to explore the relationship between population structure and per capita mobile phone in ASEAN and southern African countries. The world's population is growing rapidly, which is a problem because the earth's resources are limited. The uniform probability distribution with time (year) as the variable is considered to be the optimal population distribution of a country, that is, the human resources of the country are constant. Therefore, the ideal shape of the pyramid of the times is square. It is also a standard form for examining population structure. In addition, it is reasonable to share the experience of China's rise, which supports the mobile business model of ASEAN and southern African countries.AcknowledgementsThis work was jointly supported by Guangdong University of Petrochemical Technology under Grant 702-519244 and 702-519210, Guangdong, China.

Impact of Mobile Game Addiction Tendency on Chinese University Students: A Hierarchical Linear Modeling Study.

This study used hierarchical linear modeling (HLM) to investigate the differences in mobile game addiction tendencies among universities (i.e., double first-class universities, ordinary colleges and universities, and higher vocational colleges), and to examine the influencing factors of mobile game addiction tendency at the individual and university levels. The participants of this study were 4,024 college students who completed the Chinese Mobile Phone Game Addiction Scale, UCLA Loneliness Scale, and Positive and Negative Affect Scale. Loneliness (β = 0.052), positive emotions (β = −0.126), negative emotions (β = 0.232), and double first-class universities (γ = 0.368) significantly predicted mobile game addiction tendencies. A significant cross-level interaction between double first-class universities and other factors (i.e., positive emotions, negative emotions, and mobile game addiction) was observed. The novelty of this study is that it distinguishes the various effects of mobile phone addiction tendency at the individual and university levels.

Exploring the Process of Business Ecosystem Emergence from Value Chains: Insights from the Chinese Mobile Phone Industry

ABSTRACTA business ecosystem is a community of multiple co-evolving actors with interdependent product offerings organized around a specific value proposition. While the extant literature focuses on these two structural elements of ecosystems that existed ex ante, we challenge this notion with our core discovery that ecosystem actors emerge in an ex post dynamic process. With a longitudinal qualitative study of the vertically disintegrated part of the Chinese mobile phone industry, we develop a two-dimensional process model of ecosystem emergence, namely the temporal dimension that delineates three processal stages of ecosystem emergence and the spatial dimension that highlights an architectural pattern of reciprocities between value chain and resource pool to enable the ecosystem emergence. We also offer inter-temporal enabling conditions during ecosystem evolution. These findings enable us to complement the ecosystem literature by elaborating the antecedents, outcomes, and enabling conditions of ecosystem emergence in relation to multiple types of ecosystem actors. We also shed light on the value chain (re-)configuring process which derives from the reciprocity between value chains and ecosystem resources.

An Analytical Study of Consumer Attitudes towards Chinese Mobile Phone in India- with Special Reference to Rajkot City

The main objective behind this study is to know the attitude of the persons towards Chinese mobile phone with reference to public stay in Rajkot city. The researcher collected data from the primary source and secondary sources. Primary data collected through a structured questionnaire that close and open-ended and secondary data collected from the market on the basis of website, newspaper, and other secondary sources. The researcher has the main objective behind the study is to measures consumer attitude towards Chinese products and to find the relation between gender with respect to spending purchasing of Chinese mobile phones and in last to find the significant relation between monthly income with respect to opinion of the respondent towards Chinese mobile phones are cheaper than other brands. The researcher tested his hypothesis on the basis of some statistical tools which are percentage analysis, weighted average, and chi-square test. The researcher found out through this study up to 69% male respondents and 31% female respondents in the study, more than 80% of respondents are using Chinese mobile phone in Rajkot city. The majority of 91% of the respondents are agreeing with those Chinese mobile phones are cheaper than other mobile phones.

Syntactic Information and Multiple Semantic Segments for Aspect-Based Sentiment Classification

Aspect-based sentiment classification (ASC) is a task to determine the sentiment polarities of specific aspects in a review. Syntactic information like dependency relation has been proven effective when extracting the sentiment features. On the other hand, multiple semantic segments in a review may influence the sentiment polarity. Thus, we propose a neural network based on dependency relation and structured attention (DRSAN) to fuse both dependency relation features and multiple semantic segments with different attention mechanisms. To verify the performance of DRSAN, we build a Chinese Mobile Phone Review (CMPR) dataset. To our knowledge, we are the first to explicitly integrate dependency relation and structured attention for the ASC task. The experimental results on SemEval 2014 Task 4, Twitter, CMPR, and several other cross-lingual and cross-domain datasets show that the proposed model outperforms all other benchmark models.

Pioneers of the plantation economy: militarism, dispossession and the limits of growth in the Wa State of Myanmar

The characteristic mobility of highland populations in Southeast Asia relied to a large extent on their particular adaption to an ecological environment: swidden cultivation of tubers on mountain slopes. This ecology corresponded to cosmologies in which potency was limitless, or at least had no fixed and delimited precinct (as did the rice paddies and Buddhist realms in the valleys). Military state building, modern transport, and new crops and agricultural technologies have effectively ended swidden cultivation. In this article, I follow the pioneers of the plantation economy in the Wa State of Myanmar, who dispossess local populations of their land and employ them as plantation labour. The limits of growth and potency they encounter are (a) in the natural environment and (b) in the resistance of local populations. Yet, even though there are such limits, the potency to which these pioneers aspire is still limitless. It is however channelled through a new economy of life, epitomised in the plantation, nourished in excessive feasting, and maintained by the kinship dynamics of capture and care.