In the context of English as an international lingua franca, people's cross-cultural communication is obviously enhanced. In the process of cross-cultural communication, people with different cultural backgrounds ways of thinking, and cultural language habits use their own native culture to guess the behavioral habits of people who are different from their own culture. When negative cultural transfer occurs, it will cause the interlocutor to make a linguistic error in the communication. This affects the smoothness of intercultural communication. The rational use of English in cross-cultural communication situations has always been a major challenge for Chinese English learners. There are many domestic studies on the analysis of English language use from the perspective of negative cultural transfer based on second language acquisition, but not enough attention has been paid to the study of junior high school students English language use errors from the perspective of cultural transfer. The emphasis on pragmatic failure from the time students have the appropriate cultural awareness will help them improve their linguistic skills, reduce the phenomenon of Pragmatic failures, and improve their communication skills in intercultural. Therefore, this paper investigates the reasons for the emergence of junior high school students' pragmatic failures from the perspective of cultural transfer and draws teachers' attention to the development of students' pragmatic competence so that students can effectively avoid pragmatic failure in cross-cultural communication.
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