Folk song is one of the oldest art forms of mankind and occupies an important position in Chinese traditional music. Jiangsu Yangzhou's “Jasmine Flower” is known as the “first song” of folk songs in the south of the Yangtze River, which has been widely circulated and loved by the people. College students can understand the long history of Chinese traditional music through studying the generation and evolution of the local folk song “Jasmine Flower”; they can understand the aesthetic value of Chinese traditional music and culture through the analysis of Jasmine Flower’s music and exploration of its artistic characteristics; the aesthetic ideas and profound humanistic connotations contained in folk songs are of great value in college students’ education. Through the analysis of the music and exploration of the artistic characteristics of “Jasmine”, we can understand the aesthetic value of traditional Chinese music and culture; the traditional Chinese aesthetic thought and profound humanistic connotation contained in the folk song have an important value and influence on the education of college students.