Abstract
ABSTRACT This paper discusses the necessity of promoting national childcare development and establishing corporation childcare within the context of China’s low fertility rate. It emphasizes the significance of traditional Chinese cultural values as foundational elements for promoting corporation childcare initiatives and their growth. It examines the evolving responsibilities of corporations in China’s childcare development amidst varying government policies over time. Given the increasing innovation and responsibility among Chinese corporations. the article categorizes three modes of corporation childcare based on current trends: corporation self-built childcare, collaborative childcare with third parties, and embedded childcare. It advocates for customized childcare services, nurturing the happiness of children, fostering parent-child interactions, building childcare brands, and creating a conducive business environment tailored to each mode. Building these modes, the paper offers recommendations across five dimensions: customizing childcare services, supporting the joyful upbringing of young children, promoting parent-child interaction, branding childcare facilities, fostering a conducive business environment, aiming to establish a comprehensive corporation childcare network. Lastly, the paper explores future development prospects, focusing on promoting the expansion driven by corporation childcare, addressing homogenization among corporation childcare facilities, considering the integration of elderly and childcare to leverage the experience of the elderly and fulfill social responsibilities in elder care.
Published Version
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