Chinese Animation Industry Research Articles

The Development Strategy of Nationalistic Derivatives in the Chinese Animated Film Industry

Purpose – This study explores the utilization of Chinese traditional culture in animation, with a focus on film derivatives. The study analyzes recent growth and challenges in the Chinese animation industry and aims to effectively utilize Chinese culture in developing animation derivatives. Drawing insights from US and Japanese models, the initiative aims to develop a unique Chinese animation industry, with the goal of improving global competitiveness, cultural impact, and market expansion. Design/Methodology/Approach – This study adopts a research methodology primarily focused on deeply mining the rich resources of Chinese traditional culture, coupled with referencing the mature animation industry chains of the United States and Japan, to develop a more ethnically distinctive animation film industry chain in China. The main research methods involve literature review and case analysis, aiming to explore key issues and solutions in the development of ethnic-oriented animation film derivatives in the Chinese animation film industry. Findings – China’s animation industry is progressing, yet it faces challenges in derivative development, which hinders sustained growth. Leveraging its abundant traditional culture can provide a unique competitive advantage. Integrating insights from established US and Japanese animation industries with Chinese culture is crucial for fostering a more ethnically distinctive animation industry in China, which holds significant promise for future development. Research Implications – The proposal innovatively leverages China’s traditional culture for animation growth, providing insights for sustainable development. It highlights the significance of animation derivatives, guiding commercial exploration. By promoting Chinese culture, it enhances the global competitiveness of animation, facilitating international cultural exchange.

Research on the Development Trend and Evolution of the Chinese Animation Industry

Although China's animation industry has developed vigorously everywhere, but there has been no period of relative prosperity. On the contrary, China's animation industry has been in a situation of not rising, and the similarities and differences between domestic animation works and animation before and after decades are neither accidental nor coincidental. The animation industry in Europe, the United States, Japan, and other places have been vigorously developed. Their development is not overnight, including the innovative reform of the animation industry and completely free play mode, so that the United States and Japan animation has become the benchmark for the quality of animation works in the world. As a result of this phenomenon, China's animation industry is closely related to the national system, policy, market, and other factors. The reform of the talent training system is an important aspect, and national policy support is also a key link, and the most fundamental is artistic innovation. As a rising star, the animation industry is playing an increasingly important role in the global cultural industry. We should take advantage of the opportunity to develop the animation industry vigorously with Chinese characteristics. We should try our best to eliminate all adverse factors in the development of animation, adapt to the global development trend, quickly form a positive interaction between the government and the industry and the market, creators and audiences, achieve the revitalization of China's animation industry, and challenge high-quality animation from Europe, the United States, Japan, and other foreign countries.

Key Selection Factors Influencing Animation Films from the Perspective of the Audience

The animation industry is an important part of China’s cultural and creative industries. In fact, it is the leading cultural and creative industry in China. However, there is insufficient research on the audience’s views in China’s animation industry, which has become an important research gap. Thus, an integrated approach of FAHP and GRA is proposed in this study, to analyse and evaluate the key selection factors for the Chinese animation industry from the perspective of a Chinese audience. In this research, in both FAHP and GRA models, factors such as visual appealing character, interesting performance of character animation, and easy-to-understand storyline are prioritised conditions for the selection of Chinese animation from the perspective of Chinese audiences. The main contribution of this research is to underscore the value of the hybrid MCDM model to aid Chinese animation companies in aligning their productions with audience expectations and making informed decisions. Finally, this study offers a systematic and objective model for Chinese animation selection, providing practical insights that can be applied in the industry and can serve as a valuable reference for future research in similar domains.

A animação chinesa, sua evolução e antecedentes culturais

Abstract: Philosophy is a system that analyzes the most basic beliefs, concepts and calmness of temper and judgement befitting a philosopher. Chinese animated features have made great inroads in worldwide markets in recent years, despite the fact that China’s animation sector is just a teenager compared to its decades-old counterpart in Japan’s philosophy. While some animation studios are creating content specifically for international audiences, the Chinese animation industry is primarily concerned with the domestic market because it believes that high-quality Chinese animation has the potential to travel. Artists, philosophers and those in the creative industries, directly tied to this, have an incentive and challenge to discover those stories that can succeed in Chinese and international markets. Therefore, this article analyzes and contrasts the characteristics of Chinese film animation philosophies. The social and cultural context, market economic development and technological advancement that have shaped the philosophical design of Chinese animation are examined. The philosophical approaches that are assessed in this study are Donghua and Manhua, and Daoist philosophy that exemplified from Zhuangzi.

The Research on the Transformations in "Pleasant Goat and Big Big Wolf" and Attitudes Towards the Animation Industry in China

China experienced a period of rapid development on entertainment domain. While some animations became extremely famous in a short time but quickly disappeared at the market, others could keep on track with the alteration of society. In this paper, the researchers will focus on an animation called Pleasant Goat and Big Big Wolf and alterations of the culture and society in China behind its changes. The authors discuss reasons leading to changes of the animation and estimate alterations happened on society through researching developments of Chinese animation industry during last 15 years and making comparisons in its characters, plots, and painting styles between different editions of the animation published in last 15 years. In this paper, people could find out some reasons about changes of this animations in last 15 years and changes of peoples attitudes toward animation industry on society.

Influence of 3D characters image transfer on animation drawing based on detail feature preservation

Abstract Under the multiple driving of capital, new media and consumer group, the output value of Chinese animation industry keeps growing rapidly. Meanwhile, the quality of animation characters image determines the overall development level of the animation industry. This paper proposed a detail feature preservation-based 3D facial expression transfer method aiming at the design of 3D characters. By extracting the detail features of 3D facial model, the basic expression after removing the details was obtained. By using the improved joint learning method, the basic expression of the source model was transferred to the target model, and the feature modulus based on the Laplace factor was constructed. Finally, through the detail feature vector adjustment strategy, the target model with source basic expression was performed detail restoration. The multiple experiments show that the method proposed in this paper can transfer the expression of the source model to the target model without damage, and at the same time, preserve the personality detail features of the target model. Moreover, the animation expressions generated are real and natural, and the facial micro-movements of animation characters are rich, which positively affects the development of Chinese animation industry.

Reflections Based on the Latest 3D Films: The Development and Challenges of the Contemporary Chinese Animation Industry

This paper takes several recently successful Chinese 3D animation films as examples to discuss the application of 3D technology in the development of contemporary Chinese animation and its role in China's animation industry. The paper analyzes from the perspectives of technology, art and industry, and points out that the application of 3D technology is an inevitable trend in the development of China's animation industry. At the same time, this paper also explains the problems and challenges in the development of 3D animation in China, including technical bottlenecks, creative styles and content innovation. Finally, this paper looks forward to the future development of 3D animation in China and puts forward relevant suggestions.

Regional Roots: A Study of Communication Strategies for the Sustainable Development of China's Animation Industry

Animation industry is known as the most promising cultural industry in the 21st century. China's animation industry, taking advantage of the popularity of international animation, has developed rapidly and produced an astonishing number of animations. How to ensure the high-quality and sustainable development of Chinese animation in the context of high output is an urgent issue that needs to be addressed in current Chinese animation industry. Through the analysis of the relevant literature of Chinese animation, this study, starting from the development history of animation, analyzes the problems encountered in Chinese animation during development, and proposes corresponding solutions to the current bottlenecks in development, with the aim of allowing Chinese animation to take root in the region, lead the world, and become a sustainable art and cultural industry.

Analysis on the Project Instruction Methodology in Three-Dimensional Animation Courses

Project Instructional Methodology (PIM) is an advanced category of educational approach which conducted by adopting actual projects or virtual projects. Through students’ participation in the projects, their practical ability, teamwork ability, and problem-solving ability are cultivated. It aims to combine classroom learning with real-world application, so that students could face challenges and problems in practical situations and solve these problems through practice. Currently, due to the difficulty of actual instruction in three-dimensional animation courses, the advanced generation innovations and technologies have been updated rapidly, and both reflected the tasks of teaching and industry, and multiple issues exist in these teaching periods. The introduction and the enhancement of PIM for the current instruction of the animation curriculum can completely combine knowledge learning and project practicing, it could better cultivate three-dimensional animation high-quality applications and composite talents, and match the requirements of the development of the Chinese animation industry.

Policy Analysis and Optimization Method of Chinese Animation Industry Management Based on Policy Tools

On the basis of theoretical research, a two-dimensional analysis framework of China’s animation industry policy text is constructed from the dimension of policy tools and the dimension of value chain. According to the two-dimensional analysis framework constructed in this study, the content analysis of the Chinese animation industry policy samples selected in this study is carried out, and the characteristics of China’s animation industry policy in the use of policy tools and the application of policy tools at various stages of the value chain are obtained. Then, the shortcomings of China’s animation industry policy are discussed. Finally, to promote the reform and improvement of the policy step by step and promote the long-term and healthy development of China’s animation industry, this study proposes corresponding strategies for the optimization of China’s animation industry policy. This study takes the theory of policy tools as a theoretical perspective and deeply analyzes the possible shortcomings of China’s animation industry policy texts. Based on the perspective of policy tools, corresponding strategies are proposed for the optimization of China’s animation industry policy, and the proposed optimization strategies are evaluated through fuzzy mathematical theory. The results obtained are excellent, and it can be concluded that an optimization strategy is proposed to improve the animation industry structure.

Manufacturing Sino -Egyptian Commune as Smart Hackathon Project of Advertisement and Distributing Animation Products for Graduated Youth

Abstract The Sino-Egyptian smart Hackathon commune project is to endorse Dr./Dina Ali Mohammed El-Besomey, the Primary founder & pioneer& leader(with 100%) For a post-doctoral mission under the mission Call 2022-2023. The purpose of the post-doctoral mission is applying Sino -Egyptian commune project of advertisement and distributing animation products for graduated youth. The importance of the mission is this Applied study for Future Chinese –Egyptian Electronic Education vision 2030-2020 ). This project is as scientific mission of my post- PHD. This project focuses on the contemporary Chinese animation industry, especially The Role of Demography in the Distribution of Advertising Animation Products via the Experience of Chinese Communes with smart hackathon and how to apply it in Egypt. As the Demography of Advertising Animation Products via Chinese Communes, and the impact of them on the contemporary Chinese industry. Also on another hand explain that many of the Egyptian animation companies suffer from such problems as the production reduction, the expensive costs, to produce animation films with high quality, so Chinese and Egyptian companies should be concentred with the post- production stage to achieve profits. So I suggest to build this project in Damanhour,El-Behira Government, Egypt. And there is a discussion with El-Behira Government where it will be build and distribute Demography This Sino-Egyptian commune project in Damanhour, and also distribute Advertising Animation Products to the output of this project in his first stage to build one Sino-Egyptian commune to distribute his Advertising Animation Products, like: video tapes, DVD, video games, posters, stickers,comics, magazine, school tools, toys, electronic games, children clothes, masks, and interior designs.1

Sustainable Development Strategy of Chinese Animation Industry

The animation industry is a crucial part of cultural and creative industries and has formed a huge consumer market all over the world and even become a pillar industry in developed countries. However, in China, the animation industry is still in its infancy, and its development is relatively backward. The main reason is that there is no sustainable development model in the industry. Thus, how to carry out sustainable development has become an important research topic for the Chinese animation industry. This study probed into the challenges and problems faced by China’s animation industry, and based on Porter’s Diamond Model, analyzed the current situation of China’s animation industry from six aspects: production factors, demand conditions, industrial chain, enterprise strategy, cultural factors, and government policies, clarifies the key direction for industrial development, and puts forward relatively comprehensive reference strategies to promote the formation of a sustainable development model for the animation industry. The research shows that the sustainable development of the animation industry must be completed by integrating resources within the industry, improving the chain, upgrading the enterprises, technological innovations, cultural embedding, external personnel training, government support, legal protection, and other aspects.

Incumbents achieving coopetition with disruptively technological entrants: a case from Chinese animation industry

ABSTRACT A disruptive technology threat replaces incumbents. While a prior disadvantage of incumbent competing against disruptive technological entrants lacks an effective incumbent’s competitive response. This research studied the case of a Chinese top animation firm, Comicfans Co., Ltd. This study aims to process a triangular qualitative research in the form of integrated qualitative research in terms of more comprehensive triangular formats. Furthermore, this study expands coopetition theory into entrant vs. incumbent under disruptive technology context and reveals how an incumbent-built competitive forbearance and formed coopetition with disruptive technological entrants by intra-industry integration (upstream and downstream) and cooperation (exploration and exploitation). When the disruptive entrants are in upstream substitution and show extension downstream, incumbent companies can adopt a strategy of diversified integration of downstream channels and cooperation with upstream entrants to increase the multi-point advantage and resource symbiosis in the downstream sectors against the entrants to obtain competitive priorities. When disruptive entrants are in downstream substitution and show an extension to upstream, incumbent companies can adopt a strategy of diversified integration of upstream product/business and exploitation cooperation with downstream entrants to improve the multi-point advantages and resource complementarity in the upstream sector against the entrants so as to obtain competitive priorities.

Research on the Copyright Protection of Online Animation from the Perspective of the Internet

For a long time, Chinese animation under the monopoly of TV channels is experiencing the innovation of this new technology of the Internet, creating a new platform economy and ecosystem, but it is undeniable The Internet is a double-edged sword for the Chinese animation industry. Based on the openness of the network operating environment, the problem of network infringement has become increasingly prominent, and the phenomenon of online copyright infringement is particularly serious.Under the Internet environment, the weak power of animation industry in the link of animation copyright protection is one of the important reasons hindering its sustainable development. This article analyzes the difficulties of online animation copyright protection in my country’s Internet environment and proposes corresponding protection measures, which has certain reference significance for the establishment of copyright protection, content payment and other Internet ecosystems.

The Role of Demography in the Distribution of Advertising Animation Products via Chinese Communes (An analytical study)

This study focuses on the contemporary Chinese animation industry, specially The Role of Demography in the Distribution of Advertising Animation Products via the Experience of Chinese Communes (An analytical study).as it studies the concepts of Demography ,Advertising Animation Products, Chinese Communes, and the impact of them on the contemporary Chinese industry. Also on another hand explain that many of the animation companies suffer from such as the production reduction ,the expensive costs ,to produce animation films with high quality ,so Chinese and American companies concentered with the post- production stage to profit ,and that what we will study in this research.

Antecedents of Satisfaction in Animation Brand

As the total output value of Chinese animation industry rises year by year, Chinese animation companies need to seek their own suitable development path to ensure consumers’ satisfaction with animation brands, thus improving the economy benefit of the company. In view of this, the research collected 387 valid samples through the questionnaire survey to explore the antecedents of animation brand satisfaction. The research results show that the animation content, market performance, and brand personality of animation brands have significant positive impacts on the perceived value and satisfaction of animation fans. Among them, the animation content has the most significant impact on perceived value and satisfaction, while perceived value has some mediating effect.

The Study on the Promotion of Chinese Animation Industry -A Comparison of Korea.China and Japan

The Study on the Promotion of Chinese Animation Industry -A Comparison of Korea.China and Japan

Dynamic Competitive Behavior of Enterprises in Multi-Network: Evidence from Chinese Animation Industry

In this study, we try to reveal the mechanism of the enterprise competitive strategies embedded in multi-network as the intermediary role between the three kinds network relationships and performance, in order to answer such question: what kind of network relationships can enterprise relies on and choose a speculate competitive strategies for sustainable development? This research chose the Chinese animation enterprises as samples. We collect data from questionnaires to Guangzhou Animation Association and such an opportunity of the 2014 Guangzhou International Cartoon Festival (2014CICF) and testified the mediation effects of three competitive strategies between different dimensions of networks and firm performance. Results of this study indicated the mediating role of the three kinds of competitive strategies between the multiple network connection and performance. 1) Confrontation strategy has a mediating impact between inner-industry network and performance, so as between cross-industry network and performance. 2) Barrier strategy has played a mediating role between inner-industry network and performance, so as between government-relation network and performance. But barrier strategy fails to play roles between the cross-industry network and performance. 3) Symbiosis strategy has played an incomplete mediating role on the relationship between inner-industry network and performance, so as between government-relation network and performance. This study introduced the context of the dynamic competitors to promote the development of dynamic competition theory. Adopting the perspective of multi-network to the study of the dynamic competitive strategy in this paper is put forward to fill the gap between the dynamic competitive behavior and the corporate strategy.

Research on the Development and Innovation of Chinese Animation Industry Based on the Internet Environment

This paper mainly through the Internet platform, for the Chinese animation industry animation cinema and television animation media and development as starting point, the new media for the animation elements spread ways and value analysis, looking for the future direction of the development of Chinese animation industry and decisive factors, through the combination of the Internet and animations and the innovation, the Internet will bring new opportunities and challenges to the Chinese animation industry.

Characteristics of Development of Chinese Animation Industry and Economic Impact

Characteristics of Development of Chinese Animation Industry and Economic Impact