Abstract

For a long time, Chinese animation under the monopoly of TV channels is experiencing the innovation of this new technology of the Internet, creating a new platform economy and ecosystem, but it is undeniable The Internet is a double-edged sword for the Chinese animation industry. Based on the openness of the network operating environment, the problem of network infringement has become increasingly prominent, and the phenomenon of online copyright infringement is particularly serious.Under the Internet environment, the weak power of animation industry in the link of animation copyright protection is one of the important reasons hindering its sustainable development. This article analyzes the difficulties of online animation copyright protection in my country’s Internet environment and proposes corresponding protection measures, which has certain reference significance for the establishment of copyright protection, content payment and other Internet ecosystems.

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