With the acceleration of global economic integration and informatization, intellectual property has become a core competitiveness of a country. Optimizing the business environment and promoting high-quality development have become major strategic measures for the economic development of a country or even the entire region. As an important base for knowledge production and dissemination, universities play a crucial role in optimizing the business environment. Intellectual property legal education is an important component of higher education, not only in cultivating specialized talents in intellectual property, but also in promoting technological innovation and economic development. In the context of optimizing the business environment, exploring the reform and innovation of intellectual property legal education in universities has important theoretical and practical significance for improving China's intellectual property protection level, promoting the transformation of scientific and technological achievements, and promoting high-quality socio-economic development.