University of South FloridaAlcohol expectancies appear in children before drinking begins and mediate the effects of otherdrinking antecedents. Hence, application of memory models to expectancies in children mayincrease understanding of drinking initiation. To this end, an instrument to assess children'sexpectancies within a memory network model was developed and administered to 470 children in2nd-5th grades. Multidimensional scaling analyses revealed that children generally organizeexpectancy information along the same evaluative and arousal-sedation dimensions as do adults,and older children become more likely to expect positive and arousing outcomes from drinking.These results suggest a cognitive process that prepares children for drinking initiation duringadolescence as well as new, theory-based approaches to prevention.As evidence has accumulated that alcohol expectancies caninfluence drinking and statistically mediate the effects of otherdrinking antecedents, efforts have begun to decipher themechanism of this influence (see Connors, Maisto, & Derman,1992; Goldman & Rather, 1993; National Institute on AlcoholAbuse and Alcoholism [NIAAA], 1993, pp. 133-135). Begin-ning with Tolman (1932), expectancies have been closelylinked to memory (e.g.. Holies, 1972; Overmeier, 1990; Res-corla, 1988). Recent approaches to studying memory may beuseful, therefore, for understanding how expectancies influ-ence alcohol use. To date, memory approaches to relatingexpectancies to adult drinking have included theoretical state-ments (Baker, Morse, & Sherman, 1987; Goldman & Rather,1993; Stacy, Widaman, & Marlatt, 1990; Tiffany, 1990), empiri-cal modeling (Rather & Goldman, 1994; Rather, Goldman,Roehrich, & Brannick, 1992), and the application of memoryresearch paradigms (e.g., priming—sec Chenier & Goldman,1992; Krank & Swift, 1994; Roehrich & Goldman, 1992; Stacy,Leigh, & Weingardt, 1994). Findings from structural equationmodeling also have been consistent with memory approaches(Henderson, Goldman, Coovert, & Carnevalla, 1994; Sher,Walitzer , Wood, & Brent, 1991; Stacy, Newcomb, & Bentler,1991).Information about alcohol effects (expectancies) can beidentified in preschool and elementary school aged childrenMichael E. Dunn and Mark S. Goldman, Department of Psychology,University of South Florida.Portions of this research were based on a master's thesis submittedto the University of South Florida by Michael E. Dunn and supportedby National Institute on Alcohol Abuse and Alcoholism Grant R37AA08333.We thank Ray Gadd for his generosity in opening the doors of theschools in his district. We also thank Bruce Rather for his input andGreg Aarons, Jenine Collins, Dennis Kramer, Kevin Stein, and StaceyTantlefT Dunn for their assistance in data collection.Correspondence concerning this article should be addressed toMark S. Goldman, Department of Psychology, BEH 339, University ofSouth Florida, Tampa, Florida 33620-8200. Electronic mail may besent via Internet to goldman@luna.cas.usf.edu.well before drinking begins, and such information, stored inmemory, may influence the initiation and development ofdrinking as children age into adolescence (Bauman & Bryan,1980; Christiansen, Smith, Roehling, & Goldman, 1989; Gaines,Brooks, Maisto, Dietrich, & Shagena, 1988; Isaacs, 1979;Jahoda & Cramond, 1972; Lang & Stritzke, 1993; Miller,Smith, & Goldman, 1990; Zucker, Fitzgerald, & Noll, 1991). Arecen t repor to the U.S. Congress from NIAAA (1993)stated understanding of alcohol and alcohol effectsis an area particularly ripe for future research because of thedevelopmental and prevention implications of recent findings(p. 135). By extending memory approaches to the acquisitionof expectancies in children, researchers' understanding ofdrinking initiation may be increased.Existing studies , however show that children's alcoholexpectancies can be quite negative (Johnson & Johnson,1991a) even though considerable drinking occurs by adoles-cence (Johnston , O'Malley & Bachman 1991). Recent find-ing s also suggest , however that favorabl e expectancie can bfoun d i n childre an may becom e mor important thanegative expectancies in predicting alcohol use during adoles-cence an d young adulthoo (Brown Creamer & Stetson1987; Christiansen et al., 1989; Leigh & Stacy, 1993; G. T.Smith, Goldman, Greenbaum, & Christiansen, 1995; Stacy etal., 1991). Th e cognitiv development literatur has histori-cally emphasized stage models that might underlie such atransition (Piaget, 1983). More recent views instead haveemphasized increasing complexity of the information that isacquired in specific domains (Siegler, 1983, 1991; Sternberg,1989) and increasing quantit y or qualit f information process-ing capacity (Kail, 1984).Alcohol expectancy findings can be placed into a memoryframework by modeling expectancies as units (nodes) ofinformation about specific outcomes of alcohol use located in asymbolic network. These units then may join into higher orderconfigurations when activated (Goldman & Rather, 1993). Anetwork (parallel) processing system is consistent with knowncharacteristics of the nervous system, and the mathematicsused to formalize such a system can be applied to a variety ofsimilar memory models (Chang, 1986; Estes, 1991; see Nosof-
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