The impact of urea on the microheterogeneous nature of acetamide + LiNO3 deep eutectic solvents (DESs) was investigated via following the viscosity coupling of the average timescales of solute rotation, solvation and cis–trans isomerization reaction occurring in such media. Picosecond resolved fluorescence measurements were carried out to access these average relaxation timescales and the solutes employed were the non-reactive probe, coumarin153 (C153), and a reactive probe, trans- 2-[4′-(Dimethylamino) styryl]benzothiazole (DMASBT). DMASBT undergoes fast cis–trans isomerization reaction upon photo-excitation. The coupling to the solution viscosity (η) of the experimentally determined average timescales was then analyzed via the relation, 〈τx〉∝ηp, x denoting rotation, solvation or reaction, and a fractional p considered as solution microheterogeneity reflector. A comparison of the findings between the urea containing and non-urea ionic DESs revealed that addition of urea did not alter the p value for C153 rotation and DMASBT reaction times, while the C153 average solvation times showed a stronger decoupling. This stronger decoupling has been ascribed to the faster rate of solvation upon addition of urea via the participation of the amide group through the collective H-bond excitations. Addition of electrolyte at a fixed amide concentration, on the other hand, makes the fractional viscosity dependence more pronounced for both solvation and rotational dynamics, although the viscosity coupling (p value) of isomerization reaction timescale remains unchanged. DMASBT reveals, through steady state fluorescence measurements, stronger spatial heterogeneity in these solutions than that by C153, and DMASBT better senses the urea or electrolyte induced modulation of spatial heterogeneity.