For years, AkzoNobel has been struggling to innovate in seven key areas: plastics recycling, wastewater-free chemical production, cellulose-based alternatives to synthetics, biobased surfactants, biobased sources of ethylene, and highly reactive chemistries. R&D managers at the Dutch company now think they may have hit upon an approach that is innovation gold. While AkzoNobel’s chemists haven’t given up on homegrown solutions, they are changing their tack and emphasizing innovation from outside the company more. AkzoNobel already has dozens of university collaborations for fundamental research. The latest effort is about getting to market more rapidly by working with start-ups that have suitable technologies already in development. A competition recently debuted by AkzoNobel’s chemical business offers start-ups the prize of a commercial partnership if they can come up with solutions to targeted problems. The competition delivered a plethora of suitable start-ups to the company’s front door. And AkzoNobel ...
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