Wildlife and wildlife-origin products are illegally traded across Peru, with negative consequences for animal welfare, conservation, human health and livelihoods. We surveyed residents of Iquitos who regularly shop at Belén Market, the largest open-air market selling wildlife in the Peruvian Amazon. We wished to assess what proportion of the local population purchases wildlife for personal use, to determine the involvement of the local population in the wider national trade of Peruvian wildlife, and to assess whether information campaigns could reduce demand for these products among local consumers. We derived 265 responses. The principal purchases were meat from domesticated animals, and fish: 89.4% of respondents bought these on every or most visits. By comparison 75.1% purchased bushmeat, but only 3.0% did so frequently, and 58.1% purchased chelonian eggs, with < 1% doing so frequently. Percentages purchasing wildlife pets, and wildlife-origin artefacts and remedies were low (all under 14.7% of respondents). There was no evidence that respondents were selling wildlife or wildlife-origin products into the national wildlife trade. Over 90% of respondents held negative views of both animal welfare and conservation impacts of the capture of wildlife for sale, with lower proportions expressing negative views of issues surrounding zoonotic disease risks and illegality. When shown statements detailing these impacts, 51.3% of respondents stated they would be less likely to buy wildlife-origin products in the future. When asked to state which aspects of the Belén Market they would change, however, only six respondents referenced the sale of wildlife, with the vast majority (>95%) referencing levels of orderliness, hygiene or personal security at the market. Despite widespread consumption of bushmeat – albeit relatively infrequently - among respondents in Iquitos, many respondents to our questionnaire disliked the associated negative impacts, sufficient that making such impacts salient through repeated demand-reduction messaging might be expected to lower the likelihood of such purchases in the future. Such interventions should, however, be accompanied by action to address structural issues within the market.
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