Abstract One way fishery allocation impacts can be mitigated is by developing alternative resource uses. In an effort to minimize the impacts of declining salmon allocations for Oregon charter operators, existing charterboat activity and consumer potential for nonsalmonid trips was determined and compared. Results show existing trips are predominantly salmon and bottomfish, while consumer interest is largely for sightseeing and whalewatching trips. Charter market segments are identified and described. Suggestions are given for charter operators interested in providing nonsalmonid trips and for public agencies who might assist charter operators in making the transition.