With cognitive plasticity being a “sluggish” process, regular long-term engagement in interventions like cognitive training is required to realize the potential that such interventions may confer for cognitive enhancement. A significant challenge associated with extended cognitive training studies is poor adherence and attrition. The current qualitative investigation therefore explored 66 older adult participants’ experiences of, and motivations during, a gamified cognitive training program to understand reasons for (non)adherence. Preferences regarding cognitive training were also explored to provide insight into how such programs might be designed and implemented to maximize motivation and long-term engagement. Using a qualitative description design drawing upon thematic analysis, findings revealed that participants were generally motivated by challenge, novelty, and opportunity to focus. In contrast, repetition, external factors, and negative mindsets detracted from the motivation of participants. Suggestions to improve cognitive training programs to promote long-term engagement included the addition of a large selection of games, an incentive system, mini daily challenges, reminder notifications, and social features. These findings may inform the design of cognitive training programs that accommodate the preferences and needs of older adults, which in turn, may promote adherence and improve intervention effectiveness.
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