The effect of increasing concentrations (50, 100, 150, 200, 250, 300 mM) of chloride salts (NaCl, KCl, CaCl2 and MgCl2) on the seed germination and seedling characteristics in the early growing stage was investigated during the period 2021-2022. The seeds of five introduced varieties grown on alluvial-meadow soil type in the territory of the town Plovdiv, Bulgaria were used. The trials were performed in two replicates of 25 seeds for each variant. Germination of seeds was performed between rolls of filter paper with 20 ml of the respective solutions tested. Different chloride salts and their concentrations caused different effects on the studied germination and seedling characteristics. Rice seeds showed a higher germination rate under salinity stress caused by NaCl and KCl than under stress caused by CaCl2 and MgCl2. Increasing the salt concentration extended the mean germination time for all four salts. The highest value of the relative injury coefficient was recorded when rice seeds were treated with MgCl2 at salt concentrations of 150, 200, 250 and 300 mM, as well as when treated with CaCl2 at a concentration of 300 mM. The seedling height reduction varied widely from 14.10% (at 50 mM NaCl) to 100% (at 250 mM and 300 mM MgCl2, 300 mM CaCl2). In general, the application of increasing concentrations of NaCl and KCl salts from 50 mM to 300 mM caused an osmotic stress on rice seeds, while CaCl2 at 300 mM and MgCl2 at 250-300 mM solutions caused a toxicity effect.