Changes In Marketplace Research Articles

MENINGKATKAN KEUNGGULAN KOMPETITIF PERUSAHAAN PERENCANA DI PASAR GLOBAL: Sebuah Kajian Literature

Rapid change in global marketplace offers formidable challenges to firms in the construction industry. Firms need to understand the nature of internal and external environment and apply competitive strategy that suits the firms‟ objectives to keep an edge over competition. Offering professional service in the industry, Construction firms are different than product-based industry in terms services provided, relationship between firm-client and competing style with the existing and new firms. How do Construction firms compete and what strategies are suitable for them? There are four competitive strategies such as cost leadership, focus, differentiation and growth to enhance the ways of competing style. How does the competitive strategy chosen impact the business performance? A success of any strategy adopted is determined by the performance of the firm. Thus, this paper stressed that for a Construction firm to maintain their competitive advantage, they need to relate the company performance with the competitive strategy adopted.

Exploring the Role of Customer Relationship Management in Enhancing Customer Engagement

In this competitive market, customer is the most important property in an organization. It is not surprising that customer relationship management is increasingly used by the organizations to support different type of their customer. Customer is a source of information which is necessary for implementation of marketing strategy. According to changes in market place and active participation of customers in communicating marketing activities, customer relationship management becomes important. Customer relationship management is a phrase that describes how a firm interacts with customers. Most people think of customer relationship management as a system to capture information about customers. However, that is only part of the picture. Customer relationship management involves using technology to gather the intelligence you need to provide improved support and services to your customers. We reviewed previous studies, and identify these benefits which will be affected on customers. Our result will help the managers and companies to know and recognize the benefits of customer relationship management which are more significant for their customers. Keywords: Customer, Customer Relationship Management

The Relationship Between Emotional Intelligence and Career Decision-Making Difficulties: Mediation Role of Career Adaptability of University Students

Rapid changes in the global marketplace and invisible pressures have made career decision-making challenging for students. This article explores the relationship between emotional intelligence and career decision difficulties, as well as the mediating role of career adaptability, in a cross-sectional study conducted among students. A total of 265 students from Ho Chi Minh City, Vietnam (Mage = 19.99; SD = 1.46) were randomly selected and participated through an online questionnaire. The study employed the Career Decision-making Difficulties Questionnaire, which includes 34 questions to assess career decision-making difficulties; the Wong and Law Emotional Intelligence Scale, comprising 16 items to measure emotional intelligence; and the Career Adapt-Abilities Scale - Short Form with 12 items to evaluate career adaptability. The findings reveal two primary outcomes: (1) emotional intelligence significantly negatively impacts career decision difficulties (effect = -0.15, p < .05, 95% CI = [-0.29, -0.01]), and (2) career adaptability significantly mediates this relationship (effect = -0.11, 95% CI = [-0.20, -0.02]). These results suggest that enhancing emotional intelligence and career adaptability may facilitate improved career decision-making among students.

Auditing the prescription drug consumer price index in a changing marketplace.

Changes in the dynamics of prescription drug markets have raised issues regarding whether the United States Bureau of Labor Statistics' (BLS') Prescription Drug Consumer Price Index (CPI-Rx) has adequately kept up with the evolving marketplace. The CPI-Rx limits its sampling frame to retail outpatient outlets and excludes prescription pharmaceuticals dispensed in non-retail settings such as hospitals, physician/clinic outpatient facilities, and nursing homes. Thus, the CPI-Rx overlooks the increasingly important specialty pharmaceuticals dispensed in non-retail settings, whose transactions are instead captured in the overall hospital and professional services component of the medical care CPI. Specialty drugs now account for about 55% of all U.S. drug spending, double the share of a decade earlier. To the extent specialty drug price growth differs from that of traditional pharmaceuticals, the CPI-Rx could provide an inaccurate measure of overall drug price inflation. We calculate a chained Laspeyres CPI using data from the Merative™ MarketScan® Databases for the years 2010-2019 and IQVIA-designated specialty drugs and offer evidence showing that by not sampling specialty drugs in non-retail settings, the CPI-Rx has understated overall U.S. prescription drug inflation by just under 75 basis points annually. We discuss implications for health care policy and suggest the BLS examine the feasibility of publishing an overall pharmaceutical price index incorporating both traditional and specialty pharmaceuticals dispensed in retail and non-retail settings.

Reconceptualizing marketing: an assessment of the marketing system in an emerging economy

PurposeThe purpose of this paper is to explore and expand the concept of a marketing system for developing a more dynamic and nuanced understanding of marketing. The purpose of the proposed framework is to extend this literature by making salient and explicit how context, market system and value creation are theoretically interrelated. To accomplish this objective, the authors use the framework proposed by Layton (2019) as the theoretical foundation to acquire insights into the market. Particularly, they investigate how four distinct marketing systems (i.e. anarchy, structured, emergent and purposeful market systems) operate in a developing economy. In addition, the study explores the market's effects of technological advancement, sociocultural influences, historical background and political institutions, as well as the responses of political entities, firms and consumers. Also, the positive and negative effects of the various marketing systems are analyzed. Finally, the authors investigate the changing marketplace in various industrial sectors (e.g. home appliances, food, apparel/fashion and transportation) to provide marketing researchers and practitioners with insights. In essence, the study focuses on the sectors related to everyday consumption.Design/methodology/approachThis analysis uses a theoretical approach to extend the understanding concept of marketing. To examine the numerous market systems in India, the authors use an approach developed by Layton (2007). This theoretical approach is intended to sensitize scholars to critical processes rather than a hypothetico-deductive analysis with a prediction goal (Turner, 1986). Epistemologically, this analysis can be classified as a form of discovery-oriented theory development (Wells, 1993).FindingsAlthough all four systems (e.g. autarchic, emergent, purposeful and structured) are ingrained in India, their functionality differs from the Western system and among industries. For example, the apparel sector appears more autarchic, but the food industry is more purposeful. How the home appliance market operates demonstrates the transition from an autarchic to an emergent system. The authors also uncover additional environmental factors that impact the four types of marketing systems and moderator roles of governate agencies and nonprofit organizations. The externality and positive outcomes also emerged throughout the analysis.Research limitations/implicationsThis study articulates the four types of marketing systems and illustrates the environmental factors/antecedents and outcomes for the exchange and value creation. Most importantly, it adds value to the literature by emphasizing the role of government agencies and unrestricted institutions in the mechanism. It also uncovers cultural elements such as spirituality as a catalyst for exchange and value creation.Practical implicationsThe analysis provides practitioners with insights into operating the firm in India by articulating the industrial differentiations and the exchange/value creation. Specifically, it provides a blueprint for strategic analysis that can be used prior to market entry to increase the likelihood of market entry success by understanding the nuanced differences that lead to significant operational difficulties if not properly prepared for and managed.Originality/valueThis study adds to our existing knowledge of marketing from a systemic standpoint. It also broadens and explicates marketing system theory by assessing the uniqueness of developing markets.

‘It’s a natural drift alright’: From needs-based demand to technology-driven demand in business

Orientation: It is apparent that the conventional view of business ideas being born out of the needs of society is being re-conceptualised with the introduction of new technologies and as the business environment increases in complexity.Research purpose: This study set out to understand how rapid advances in technology have impacted the basic assumptions for business demand, as expressed in, for example, van der Heijden’s Business Idea model, and to comprehend how these assumptions have changed over time.Motivation for the study: This study stems from an intention to comprehend how technology has become a creator of demand.Research design, approach and method: An interpretive, grounded theory approach was followed, soliciting views from 14 senior-level managers of a global, technology-driven company by using semi-structured interviews. Interviews were analysed using a three-stage coding process. This involves subjecting data to open coding, axial coding, and selective coding.Main findings: The analytic process revealed four themes: (1) business and demand, (2) business competitiveness, (3) technology and society and (4) technology and customers. Engagement with these themes revealed that technology is changing the nature of business models, business strategy and business processes. The pace of technological development has given rise to dynamic marketplace changes, where companies use new technologies to develop innovative product offerings that lead to more dynamic business models, processes and structures. In so doing, technology has become a driver of demand.Practical/Managerial implications: Business leaders should take note that technological changes have a potential impact on the future strategy of companies, as this requires an alignment of these changes with supporting business processes.Contribution/Value-add: With cognisance of the central role technology is playing in the contemporary business environment, as a driver of demand, this study proposes a technology-driven demand (TDD) framework, as a re-evaluation of van der Heijden’s Business Idea model.

Alcohol and Other Substance Use Before and During the COVID-19 Pandemic Among High School Students — Youth Risk Behavior Survey, United States, 2021

Adolescence is a critical phase of development and is frequently a period of initiating and engaging in risky behaviors, including alcohol and other substance use. The COVID-19 pandemic and associated stressors might have affected adolescent involvement in these behaviors. To examine substance use patterns and understand how substance use among high school students changed before and during the COVID-19 pandemic, CDC analyzed data from the nationally representative Youth Risk Behavior Survey. This report presents estimated prevalences among high school students of current (i.e., previous 30 days) alcohol use, marijuana use, binge drinking, and prescription opioid misuse and lifetime alcohol, marijuana, synthetic marijuana, inhalants, ecstasy, cocaine, methamphetamine, heroin, and injection drug use and prescription opioid misuse. Trends during 2009-2021 were assessed using logistic regression and joinpoint regression analyses. Changes in substance use from 2019 to 2021 were assessed using prevalence differences and prevalence ratios, stratified by demographic characteristics. Prevalence of substance use measures by sexual identity and current co-occurring substance use were estimated using 2021 data. Substance use prevalence declined during 2009-2021. From 2019 to 2021, the prevalence of current alcohol use, marijuana use, and binge drinking and lifetime use of alcohol, marijuana, and cocaine and prescription opioid misuse decreased; lifetime inhalant use increased. In 2021, substance use varied by sex, race and ethnicity, and sexual identity. Approximately one third of students (29%) reported current use of alcohol or marijuana or prescription opioid misuse; among those reporting current substance use, approximately 34% used two or more substances. Widespread implementation of tailored evidence-based policies, programs, and practices likely to reduce risk factors for adolescent substance use and promote protective factors might further decrease substance use among U.S. high school students and is urgently needed in the context of the changing marketplaces for alcohol beverage products and other drugs (e.g., release of high-alcohol beverage products and increased availability of counterfeit pills containing fentanyl).

Towards an embodied understanding of the sustainability of consumer choice—the case of fashion shopping

This conceptual article uses an embodied theoretical lens to describe how consumption and shopping are bodily activities shaped by marketplaces. This article contributes to research on sustainable consumption in general and research on sustainable shopping in particular. The social and situated embodiment perspective highlights how sociomaterial marketplace elements configure shopping outcomes. The context of fashion shopping is used, and this article shows how an embodied view of shopping can increase our understanding of unsustainable shopping practices and promote shopping for sustainable products. This article aims to enrich the structural strand of sustainable consumption research by describing how the sustainability of individual shopping can be understood as skills and dispositions acquired within, or in relation to, marketplace activities and discourses. This suggests that current Western unsustainable fashion shopping practices, characterized by excessive consumption, change only if supply and communication practices in the fashion marketplace change.

Emerging Challenges for Financial Regulation at National Level

Through this article effort has been made to identify key regulatory tasks and objectives of RBI as regulator of key financial markets. The Increase in systemic risk due to greater integrity of the Indian market with the global market and with emergence of new markets and instruments have made the task of regulator most difficult as it has to constantly keep up pace with the changing marketplace and prescribe new regulatory safeguards for all market participants. The effort is to make unregulated or poorly regulated markets & instruments under better regulation. However, there are border problem between regulators over the domain of the financial markets & institutions. The paper tries to discuss the policy dilemmas and option to tackle emerging challenges, need to revisit the regulatory framework to make it more effective. It also discusses Pro-cyclicality as a special case of systemic risk and the need to move from Basel-II to Basel-III to ensure adequate bank liquidity during the credit crunch situations. This will however affect the regulatory capital the banks need to keep towards capital charge of its risky asset and the provision of additional capital buffer in the form of contra-cyclical capital will be anything but easy in implementation due to significant technical work required in understanding of business cycles. Finally, areas of further research have been identified in the paper.

Viewpoint: applying pragmatism to stimulate service research and practice – a European perspective

PurposeThe purpose of this paper is to apply pragmatism – a philosophy of science on the interplay of human actions and meaning – as a perspective for studying service research and practice, emphasizing the need to deal with dynamics and diversity to cope with service marketplace disruptions. This work focuses on customers (individuals or groups of individuals) as key marketplace stakeholders.Design/methodology/approachPragmatism provides a foundation for theorizing about change by connecting human actors’ cognitive belief structures and their actions through a continuous learning process. This paper outlines how the key principles of pragmatism can advance service research and practice.FindingsAdopting the key principles of pragmatism in service management directs attention to service market dynamics. Understanding customers’ everyday lives as the interplay of experiencing, knowing and acting reveals insights about the role of service in dynamic markets for the benefit of service research and practice.Research limitations/implicationsThe paper is a viewpoint to stimulate researchers’ reflections on often hidden core assumptions about service. Pragmatism provides a perspective on actors’ practical rationality and problem solving in dynamic settings. Along with its emphasis on a holistic understanding of customers’ lives, this perspective provides direction for future service research and practice. Further, conceptual development and empirical substantiation are encouraged.Practical implicationsBy focusing on marketplace changes, this paper addresses management concerns for commercial and non-commercial organizations. Pragmatism encourages critical reflections on what companies are doing and why (the connection between actions and beliefs), revealing underlying beliefs and institutionalized industry practices that require modifications.Social implicationsPragmatism is an approach to service research and practice, irrespective of aggregation level and sector. Therefore, it can help stimulate societal welfare.Originality/valuePragmatism advances service research by delineating a holistic perspective on customers’ lives and providing a perspective for exploring and understanding dynamics and diversity in service markets.

GENDER AND MARKET: A SOCIOLOGICAL ANALYSIS OF COMPARISON BETWEEN TRADITIONAL MARKET AND SHOPPING MALL

This investigation attempts to discover the factors liable for various purchasing conduct of customers of traditional market (tribal market and rural market) and shopping centre and how sexual orientation assumes a significant part in the buyers purchasing motives and decisions. This paper takes into account an assortment of factors that keep on affecting the purchasing motives and decisions with changing marketplaces and with respect to gender contrasts. It investigates how sexual orientation in different aspects are associated with market be it as a consumer or in workforce. The paper likewise examines, how even the items and brands are gendered. This study further investigates shopping propensities in different types of markets in India and endeavours to recognize and differentiate potential contrasts between genders utilizing various studies. The paper attempts to analyse various previous investigations regarding two unique sorts of market and tried to understand consuming behaviour of patrons on these two types of markets.

Deep Learning Based Customer Preferences Analysis in Industry 4.0 Environment

Customer preferences analysis and modelling using deep learning in edge computing environment are critical to enhance customer relationship management that focus on a dynamically changing market place. Existing forecasting methods work well with often seen and linear demand patterns but become less accurate with intermittent demands in the catering industry. In this paper, we introduce a throughput deep learning model for both short-term and long-term demands forecasting aimed at allowing catering businesses to be highly efficient and avoid wastage. Moreover, detailed data collected from a business online booking system in the past three years have been used to train and verify the proposed model. Meanwhile, we carefully analyzed the seasonal conditions as well as past local or national events (event analysis) that could have had critical impact on the sales. The results are compared with the best performing forecast methods Xgboost and autoregressive moving average model (ARMA), and they suggest that the proposed method significantly improves demand forecasting accuracy (up to 80%) for dishes demand along with reduction in associated costs and labor allocation.

How consumers subvert advertising through rhetorical institutional work

AbstractWe consider consumer subversion of advertising by investigating social media activity in response to an advertisement aired by a global brand. We draw on Aristotle's rhetorical justification to show how consumers used logos (logical appeals), ethos (credibility or moral authority), pathos (emotion‐inducing), and kairos (opportunity) rhetoric to challenge and undermine this advertising. Our study provides greater understanding of the mechanisms of consumer activism, examining how rhetorical strategies were deployed within consumers' institutional work toward the subversion of contentious advertising. We also examine the work of an organized boundary group to marshal consumer support for marketplace change and identify how ensuing argumentation led to the development of novel message frames intended to delegitimize advertising practices. We warn advertisers and brands to consider the implications of such collective consumer subversion at a time when the public and media are increasingly intolerant of organizational transgressions, particularly in relation to social justice issues, for example, gender stereotyping in advertising.

Reshaping University Continuing Education: Leadership Imperatives for Thriving in a Changing and Competitive Market

ABSTRACT University continuing and distance education is at a crossroads. This article asserts that a radical disruption in the competitive landscape for university-based continuing education (CE) is on the immediate horizon. University CE is threatened by external trends beyond its control and will likely not survive in its present form, or survive at all, without adapting to the changing marketplace. This disruption is occurring at the same time and is partially due to the increasing university demands on CE units to produce more income in part by scaling new markets and increasing customers in new ways. The signals and drivers of that change will be detailed, followed by a description of the competitive landscape that university CE will soon face. Universities will experience barriers in combating this competition, which, if not overcome, will spell the decline of many CE units and disruptions will also manifest themselves into major problems for the university as a whole. This article concludes with recommendations for CE and university leaders that may allow them to thrive and prosper as a part of that dynamic landscape.

Consumer perception of dried dairy ingredients: Healthy, natural, and sustainable?

Conscious consumerism is growing, along with consumer demand for socially conscious dairy products or dairy alternatives. To successfully position dairy products (especially conventional dairy) in this changing marketplace, dairy producers and processors must understand how to strategically use both on- and off-package messaging aligned with consumer perceptions. However, consumer perception of attributes such as sustainable, natural, and healthy is complex, and varies between product categories as well as among products within a category. The objective of this study was to characterize consumer definitions of the terms "sustainable," "natural," and "healthy" as they pertain to dried dairy ingredients. To meet this objective, we conducted an online survey with 3 maximum difference scaling exercises to determine the importance of 63 label claims to consumer definitions of the terms sustainable, natural, and healthy. The role of priming with dried ingredient processing information on consumer perception of these terms was also explored. Within the dried dairy ingredients category, there is extensive cognitive overlap between the terms sustainable, natural, and healthy. Priming did not affect consumer definitions of any of these terms. Certification-related claims were considered among the least important claims for consumer definitions of sustainable, natural, and healthy, whereas claims that were simple to read and visualize were considered among the most important. Claims related to animal welfare and happiness or simple, minimal ingredients and processing were considered by consumers to be important for all 3 terms. For each of these terms, there was a cluster of consumers who defined the term primarily by simple ingredients and minimal processing, and another cluster who defined the term primarily by happy cows and conscious farming practices. The terms sustainable and healthy each had a third, unique consumer cluster. This third definition cluster defined sustainability primarily by environmental effects, whereas this cluster defined healthy primarily in fitness and nutrition terms. Age and to a lesser extent, gender, affected importance placed on these 3 terms and also affected definition of the term. Understanding these consumer definitions provides insight on how to formulate marketing and educational messaging to speak to each consumer segment.

Computing Literary Surplus Value: Alan Moore and the Density of the Comic Book as Graphic Novel

AbstractThe term graphic novel has increasingly functioned as a catalyst for understanding comic books as an emergent literary genre. This article focuses on one specific element within this historical process: the claim, made by artists such as Alan Moore, that graphic novels are characterized by greater formal complexity, or density, than serial comics. These claims are evaluated by combining computational text and image recognition of a corpus of 131 graphic narratives with sociological metadata on production and circulation. The results show that Moore’s own book-length comics, in particularWatchmenandV for Vendetta, rank among the densest graphic narratives in the sample in both their visual and textual content. Graphic memoirs, in contrast, only show an increase in textual complexity. With Pierre Bourdieu, the article understands complexity as a social and aesthetic strategy that aims at increasing the cultural capital of comics creators. At the same time, the article contextualizes computational results against the background of a changing marketplace for comics, in particular the decline of serial comics, the shift towards digital printing, and increased access to book distribution. This analysis shows that graphic narratives pursue both literary and popular aesthetic strategies, challenging Bourdieu’s account of a clear opposition between profit and prestige in cultural production.

Impact and Sustainability of a 10-year Community Pharmacy Disease Management Service.

Community pharmacy practice needs to demonstrate services beyond traditional dispensing roles to continue to function in a changing marketplace. Pharmacists have established themselves as being capable of improving patient outcomes and saving healthcare dollars by providing disease management services to patients. This paper describes a sustained community pharmacy-run disease management program that continued after a grassroots grant-funding effort in 2007. The city of Colorado Springs recognized the successes shown by the pharmacy during the Ten City Challenge funded project, and decided to financially support pharmacy diabetes care services. Partnering with the local School of Pharmacy, the pharmacist obtained advanced training and continued to deliver individualized counseling and management to approximately 100 patients per year for the past 14 years. Objective lab measurements (systolic and diastolic blood pressures, A1C values, total lipid profiles) were obtained or performed, and clinical goals were set based on national guidelines. Patients received a series of appointments to learn how to control their diabetes, and later their cardiovascular disease. Financial estimates were calculated using 2008 baseline numbers and adding estimated inflation based on published Segal rates. The pharmacy services successfully maintained participation of approximately 100 patients annually each year since its inception. Average lab value markers for disease control were at or close to clinical guideline recommendations for the population. Services were associated with estimated cost savings for the health system. Positive results led to expansion in services to include cardiovascular disease in 2017. A community pharmacy has successfully sustained a disease management program for patients for over 14 years, demonstrating high patient enrollment, health outcomes at or near clinical guidelines for control, and positive financial outcomes associated with the program.

The Regeneration of Consumer Movement Solidarity

Abstract Consumer research has focused on the various resources and tactics that help movements achieve a range of institutional and marketplace changes. Yet, little attention has been paid to the persistence of movement solidarity, in particular its regeneration, despite a range of threats to it. Our research unpacks mechanisms that help consumer movement solidarity to overcome threats. Drawing on a 6-year ethnographic study of consumer movements in Exarcheia, a neighborhood in central Athens, Greece, we find that consumer movement solidarity persists despite a cataclysmic economic crisis that undermines their prevalent ideology and the emotional fatigue, that is, common in such movements. Three key mechanisms serve to overcome these threats: performative staging of collectivism, temporal tactics, and the emplacement of counter-sites. Overall, our study contributes to consumer research by illuminating how threats to solidarity are overcome by specific internal mechanisms that enable the regeneration of consumer movement solidarity.

Competitive Advantage and Knowledge Absorptive Capacity: the Mediating Role of Innovative Capability

The manufacturing industry is constantly faced with the undeniable challenge of gaining and maintaining a competitive advantage in a dynamic and changing marketplace. This study aims to investigate the mediating role of innovation capability between absorptive capacity and competitive advantage. This study focused on the manufacturing industry in the State of Mexico. This research is quantitative and transversal. The confirmatory level of a sample of 116 managers was calculated. The research model was tested by way of second-generation (PLS-SEM) analysis. The findings indicate that innovation capacity is a mediating variable in the relationship between absorptive capacity and competitive advantage. The originality of this study is found in the fact that it is the first study designed as a second-order model. This study constitutes a significant contribution to the literature. Additionally, this study contains a series of practical implications which may contribute to a competitive advantage in emerging markets.

Optimal service zone and headways for flexible-route bus services for multiple periods

ABSTRACT Where private ridesharing companies such as Uber and Lyft are transforming the transit sector by making flexible transit cheaper and more readily available than ever before, it may be beneficial for public transportation agencies to adapt to the changing marketplace and provide flexible bus services in low to mid-demand density areas such as suburban or rural areas. This paper proposes an optimization model in which the service area for the flexible bus operations is jointly optimized with headways with time-dependent demand densities. The closed-form solution that minimizes the average costs of user and operator is obtained with analytic optimization. The model presented in this paper may be a helpful planning resource to determine the feasibility of flexible bus services where fixed-route transit operation is not desirable due to the lack of ridership, especially in suburban and rural regions. Numerical case studies and sensitivity analyses for critical operation factors are presented.