Changes In Consumer Behavior Research Articles

Future of Gasoline Stations

The gasoline fueling stations’ future during the automobile industry shift towards electric is questionable. With more than 196,000 gasoline fueling stations in the United States, many of them require an upgrade to electric charging stations. The regular fueling time from gasoline stations is significantly less than the charging time from an electric charging station. Preparedness for shifting from gasoline stations to electric vehicle (EV) charging stations requires detailed research on how consumer behavior changes given they will have a readily available charging port in their households. It would be essential to categorize the customers based on their preferences and thus plan the approach for meeting their needs. For large gasoline stations, the shift to EV charging stations becomes a viable choice as they tend to attract trucks and other travelers throughout the year. A model of electrical infrastructure was prepared for a large gasoline station by using the estimated number of customers visited. Improvement of amenities or devising a way to attract customers will be required to allow them to spend the waiting duration comfortably.

The Impact of Changing Consumer Behaviour on Market Analysis Techniques

This thesis explores the impact of changing consumer behaviour on market analysis techniques and analyses the role of technological advances, socio-cultural changes and economic factors in driving the evolution of market analysis tools and methods. With the development of big data, artificial intelligence and machine learning technologies, market analysis has become more accurate and efficient. The widespread use of social media and online behavioural analytics has driven personalisation and precision marketing, while real-time data and predictive analytics have helped companies become more agile in responding to market changes. This thesis also discusses the importance of privacy protection and data security, as well as the fact that future research should focus on technological advances, data ethics and the diversity of consumer needs in order to respond to the changing market environment. The study suggests that the continuous evolution of market analytics will lead to deeper consumer insights and more competitive market strategies for businesses.

Society 5.0: Shaping the future of e-commerce

This paper explores the impact of Society 5.0, a Japanese initiative that integrates digital and physical spaces to address societal challenges and drive economic growth. It examines the role of decentralized technologies in enhancing e-commerce by adapting to consumer behavior changes and improving market dynamics. The study details the transition from Web 1.0’s basic functionalities to the more interactive and social Web 2.0, setting the stage for a more integrated and intelligent e-commerce environment under Society 5.0. This new paradigm emphasizes personalized consumer experiences facilitated by AI and big data, focusing on real-time data, predictive analytics, and tailored services. The paper also addresses how Society 5.0 prioritizes sustainability and ethical practices in AI, aligning e-commerce strategies with global sustainability goals through eco-friendly practices and green logistics. The methodology involves a detailed literature review using specified databases over a defined period, applying rigorous criteria for article selection and classification to ensure comprehensive topic coverage. This research highlights the potential of cutting-edge technologies to revolutionize e-commerce by making it more secure, efficient, and aligned with consumer expectations and environmental standards. The research employs a qualitative approach, synthesizing existing literature on Society 5.0 and its potential impact on e-commerce. We explore how blockchain and big data will personalize experiences, enhance operational efficiency, and introduce new products and services. While acknowledging the limitations of relying solely on secondary literature, the paper underscores the need for future research to include empirical studies and address challenges like data privacy, the digital divide, and evolving regulatory frameworks within the e-commerce landscape.

A Hybrid Approach for the Sales Forecasting of Paracetamol Products

The pharmaceutical industry is facing challenges due to various factors such as supply chain disruptions, changing consumer behavior, and regulatory changes. Accurate demand forecasting is essential to ensure an adequate supply of drugs. The goal of this work is to forecast paracetamol product demand. For this purpose, we propose a hybrid forecasting model combining two effective forecasting techniques: SARIMA (Seasonal AutoRegressive Integrated Moving Average) and ANFIS (Adaptive Neuro-Fuzzy Inference System). This proposal consists of nonlinear components of time series by ANFIS and adjusting the result by the mean of the residuals of the SARIMA to improve the accuracy and performance of ANFIS predictions. Before the prediction phase, we preprocess our data and detect the anomalies in our dataset with Locally Selective Combination in Parallel Outlier Ensembles (LSCP). Then, by treating these anomalies as missing values, they are imputed using the combination of Fuzzy-Possibilistic c-means (FCM) with support vector regression (SVR) and a genetic algorithm (GA). Finally, we evaluate the performance of the model and some known models based on MAPE. We choose the hybrid model SARIMA-ANFIS that provides the most accurate and reliable forecasting.

Effectiveness of implemented global dietary interventions: a scoping review of fiscal policies

BackgroundAlthough the World Health Organisation (WHO) has proposed the use of fiscal policies to mitigate consumption externalities such as overweight and obesity-related diseases, very little is known about the impacts of the different types and framing of national and/or regional fiscal policies that have been implemented over the years. There is the need to provide up-to-date evidence on the impact of fiscal policies that have been enacted and implemented across the globe.MethodsWe conducted a scoping review of all implemented government fiscal policies in the food and drinks sector to identify the different types of fiscal policies that exist and the scope of their impact on consumers as well as the food environment. Electronic databases such as the Web of Science and Google Scholar were used to search for appropriate literature on the topic. A total of 4,191 articles were retrieved and 127 were synthesized and charted for emerging themes.ResultsThe results from this review were synthesized in MS Excel following Arksey & O’Malley (2005). Emerging themes were identified across different countries/settings for synthesis. The results confirms that fiscal policies improve consumers’ health; increase the prices of foods that are high in fats, sugar, and salt; increase government revenue; and shift consumption and purchases towards healthier and untaxed foods.ConclusionGovernments already have the optimum tool required to effect changes in consumer behaviour and the food environment.

The Emergence of the Deconstructed Consumer: Exploring Shopping and Buying Behavior During the COVID-19 Pandemic

The coronavirus (COVID-19) that swept across the US has dramatically impacted consumer behavior. The abruptness of pandemic for individuals brought forth an opportunity for understanding the influence of COVID-19 on consumer responses. While there is a growing understanding that household spending has changed in response to COVID-19, there is a lack of a deeper understanding behind changes in consumer behavior, including consumer sentiment and motivations to alter consumption during this critical time. Therefore, this study explores the nature of buying behavior during the pandemic using an in-depth qualitative approach. Through semi-structured in-depth interviews, four major themes emerged from the data that comprise what authors term the “deconstructed” consumer. The deconstructed consumer was based on the following thematic areas: (i) “Do-it-Yourself” culture or DIY, (ii) passionate pursuits, (iii) community, and (iv) self-reflection and discovery. By exploring changes in consumption attitudes and behaviors as the crisis unfolds, we can develop an understanding of the consumer and suggest potential retailer strategy shifts that can be deployed to maneuver during uncertain times of crisis.

Peran Media Sosial Instagram Sebagai Media Promosi Objek Wisata Tankayo Eco Park

This study aims to determine the Role of Instagram Social Media as a Promotional Media for Tankayo Eco Park Sharia Malalo Tourism Object. Role is defined as having a positive meaning and is expected to be able to influence or achieve company goals. The role of Instagram social media is carried out as a result of advances in communication and internet technology which have caused significant changes in consumer behavior in seeking information. To describe this research using the AISAS theory created by Dentsu, 2005, there are 5 elements in this model, namely attention, interest, search, action, and share. This research uses qualitative methods through observation, interviews and documentation. The results showed that the management of the Tankayo Eco Park Syariah tourist attraction made Instagram the main platform in carrying out its promotional activities. Instagram social media acts as a promotional media for Tankayo Eco Park Syariah attractions by posting content in the form of photos and videos to introduce Tankayo to potential visitors carried out by the Instagram admin. Tankayo Eco Park Syariah also receives free promotions obtained through the Instagram accounts of visitors who create content and tag Tankayo Eco Park Syariah Instagram. The use of Instagram social media by Tankayo Eco Park Syariah is able to attract visitors to come directly to the attraction

Dynamic pricing for perishable goods: A data-driven digital transformation approach

In supermarkets, rapid pricing adjustments are crucial due to the short shelf life of products. Adopting a multi-case study approach, this study examines the application of dynamic pricing strategies for perishable goods through the lens of a data-driven digital transformation (DD-DT) approach. We introduce a three-phase model of DD-DT for dynamic pricing: initiation, facilitation, and strategic adaptation. In the initiation phase, we identify essential frameworks for robust data collection and analytical processes, which form the backbone of informed pricing decisions. During the facilitation phase, the study integrates sophisticated algorithms and real-time analytics to process and interpret the collected data, facilitating its seamless integration into pricing strategies. The strategic adaptation phase is critical as it focuses on the ongoing refinement and enhancement of pricing strategies, enabling supermarkets to adapt swiftly to market fluctuations and consumer behaviour changes. By presenting a comprehensive DD-DT framework, this research significantly augments the existing literature on dynamic pricing and offers actionable insights for practitioners seeking to optimize pricing strategies in a digitally transforming marketplace.

A Study of the Impact of Artificial Intelligence on Consumer Decision Making

The article considers not only the obvious benefits of using AI, but also potential risks associated with changing consumer behavior. The study introduces the User Engagement Index (UEI), which allows measuring and comparing user activity and interaction with marketplaces, considering the influence of AI. The proposed methodology can become the basis for further research in the field of human-artificial intelligence interaction in the digital environment. The UEI formula allows for a comprehensive assessment of user engagement, considering several key factors that influence user behavior on the site.

Can the court bridge the gap? Public perception of economic vs. generational inequalities in climate change mitigation policies

Abstract Climate change and most climate policies affect and reinforce different forms of inequalities. For instance, climate change policies that aim to change consumer behavior by increasing the price tag of goods and services that cause carbon emissions often carry a disproportionately higher burden (in terms of financial cost) to those with lower incomes. They can thereby either exacerbate existing income inequalities or contribute to generating new ones. Meanwhile, refraining from engaging with climate mitigation policies will incur other detrimental societal costs: the financial burden and the harmful consequences of climate change that future generations will have to bear if nothing is done. In this paper, we examine how the immediate economic inequality citizens face from climate mitigation policies (regarding carbon taxation) weighs against the long-term generational inequalities future generations will experience. We study how both types of inequality relate to policy support for climate change mitigation policies in the context of Germany. The German case is of special interest because a recent court ruling of the Federal Constitutional Court allows us to test whether making people aware of a new legal reality can bridge the gap between the economic and generational inequality. Our findings using a between-subjects survey experiment fielded among German citizens (N = 6,319) in 2022 show that immediate economic concerns trump future generational concerns, generally making citizens less supportive of the policy. This negative support is however somewhat mitigated by the supportive signal from the court ruling.

Forced Adoption of Innovations: The Case of Consumer Behavior with Food Warning Labels in Mexico

On March 27, 2020, an amendment to the Official Mexican Standard NOM-051 was published in the Official Gazette of the Federation. The amendment addresses general labeling specifications for food and non-alcoholic beverages. The new regulation introduces three significant changes, which came into force on October 1, 2020. These are warning labeling, nutrient profile, and persuasive elements on the packaging. This study assesses the impact of the regulation on the consumer at three levels: the extent to which consumers understand the five labels, their perception of the image of the product categories and companies, and the potential for shifts in consumption patterns. Similar regulations have been implemented in some other Latin American countries, such as Chile and Ecuador, but the results thus far are inconclusive concerning the actual impact of a long-term change in consumer behavior. With respect to studies conducted in Mexico, this research represents a pioneering investigation into the subject matter. A survey comprising 14 questions was administered, to elucidate the respondents' perceptions and attitudes. The survey was conducted online through convenience sampling with the Google Forms tool. The study was conducted on a sample of 210 individuals, comprising both male and female participants aged 18 and above, who were consumers of mass-produced products that were subject to the provisions of NOM-051. The findings indicate that the majority of respondents lacked clarity regarding the significance of the five black labels on the packaging. Furthermore, the new regulation did not exert a considerable influence on their consumption of processed foods and non-alcoholic beverages. It is anticipated that this research will serve as a reference for companies, government entities, marketing professionals, academics, and all those with an interest in the subject, given that it demonstrates notable findings in several aspects of the regulation's implementation, slightly over a year after its enactment, and the consequences it has had on Mexican consumers and their consumption habits.

The lasting legacy of COVID-19 on individual shopping decisions: tracing the evolution of online shopping habits and its stability

ABSTRACT Societies are witnessing a significant increase in online shopping frequency, which has become a viable alternative to in-store shopping, a common aspect of people’s daily trips. Throughout pandemics, consumer behavior changes as a result of factors such as fear of disease, lockdowns, and physical store closures. This research aims to analyze the impact of variables accounting for health concerns and attitudes towards shopping in the increase of e-shopping during the COVID-19 and in the stability of such patterns in the post-pandemic era. A questionnaire-based survey was conducted in Tehran, employing two Binary Logit models to identify significant factors. Results indicated that positive attitudes and benefits and convenience significantly increased online shopping frequency. Additionally, factors such as loyalty, shopping enjoyment, and prior online shopping experience before COVID-19 bolstered the stability of online shopping rates. Also, health concerns, emerged as significant influencers on both the growth and stability of online shopping.

Biological factors and production challenges drive significant UK fruit and vegetable loss.

Food loss and waste estimates are highly inconsistent as a result of methodological and systemic differences. Additionally, the absence of in-depth evidence surrounding the biological drivers of food loss and waste precludes targeted mitigation action. To address this challenge, we undertook a metanalysis utilising a systematic literature review combined with industry stakeholder surveys to examine the incidence of food loss and waste in the UK fruit and vegetable supply chain between primary production and retail. We estimated that 37% of fruit and vegetables, equivalent to 2.4 Mt of produce, is lost between production and sale. In the UK, primary production is the main stage responsible for these losses (58%), and is dominated by four crops (apple, onion, carrot and potato), which contribute 71% of total food loss and waste. Quality and supply/demand mismatch are the core drivers, combined with limited ability to control postharvest quality decline as a result of technical or economic barriers. Innate biological mechanisms contribute to, and detract from, marketable quality generating food loss risks where these cannot be adequately modified or controlled. Through climate change effects, reduced pesticide availability, changing consumer behaviour and increased pressure to reduce resource/energy inputs during pre- and postharvest handling, food loss and waste risk is likely to increase in the short term unless targeted, coordinated action is taken to actively promote its mitigation. © 2024 The Author(s). Journal of the Science of Food and Agriculture published by John Wiley & Sons Ltd on behalf of Society of Chemical Industry.

Pengaruh Distrupsi Digitalisasi Terhadap Preferensi Konsumen: Studi Kasus pada Mahasiswa Tazkia di Pasar Dramaga

The purpose of this research is to analyze the influence of digital disruption on consumer preferences in product or service selection. This study utilizes the Structural Equation Modeling Partial Least Square (SEM-PLS) model. The results indicate that digital disruption significantly affects consumer preferences. Changes in consumer behavior triggered by digital advancements, such as the ease of shopping through online platforms, are crucial factors influencing consumer preferences. However, in this context, the influence of price on consumer preferences is not significant. Although important, price is not the primary factor in purchasing decisions, as other factors such as product quality, service, and halal labeling have a greater influence. Halal certification is also an important consideration for consumers, as it reflects values of halalness and cleanliness that are deemed important. This study provides valuable insights for businesses in understanding the impact of digital disruption on consumer behavior and implementing appropriate marketing strategies to enhance consumer preferences.

Dampak Shopping Lifestyle, Price Discount, Self Control Terhadap Impulse Buying Generasi Z pengguna Tokopedia

E-commerce makes it easier for people to carry out buying and selling transactions without having to expend energy so that people prefer to shop online because of the practicality that e-commerce provides. This situation provides changes in consumer behavior where people prioritize desires over needs when shopping. Tokopedia, one of the e- commerce sites, is here to provide updates for the public in carrying out shopping transactions. This encourages researchers to examine what variables influence impulse buying. The aim of this research is to find out what variables influence the impulse buying behavior of Tokopedia users. This research uses quantitative methods with primary data types. Respondents in this study were determined using the Lemeshow formula and there were 100 respondents. Testing of this research data uses multiple linear regression analysis, validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, coefficient of determination test and T test. The results of this study show that the three variables, namely shopping lifestyle, price discount and self control have a significant effect on the impulse buying of Tokopedia users

Harmonizing Social Impact and Corporate Success: The Nexus of GOTO's Contribution to Society and Profitability

This research examines the relationship between social impact and corporate profitability in the context of GoTo, Indonesia's largest technology conglomerate. This study analyzes GoTo's transformation from a simple ojek service to a comprehensive digital ecosystem, as well as its role during the COVID-19 pandemic. Using quantitative and qualitative mixed methods, this study investigates changes in consumer behavior, GoTo's economic contributions, and post-IPO challenges. Key findings show a significant increase in GoTo's service usage during the pandemic, with annual contributions reaching 1.6% of Indonesia's GDP. However, GoTo's pursuit of profitability post-IPO faces market volatility and regulatory scrutiny, particularly regarding driver-partner welfare. This research highlights the complexity of balancing social missions with the demands of profitability in the gig economy, emphasizing the importance of a holistic approach to sustainable growth that considers the interests of all stakeholders.

CONSCIOUS CONSUMPTION AS A NEW FORM OF SOCIAL ACTIVITY

The article examines the concept of conscious consumption as a new form of social activity, emphasizing its growing importance in the modern world. Conscious consumption involves conscious choice in order to minimize the negative impact on the environment and society, taking into account sustainability, ethical production and conservation of resources. This trend reflects a change in consumer behavior caused by increased awareness of global issues such as climate change, inequality and the depletion of natural resources. The study examines the role of individuals and communities in promoting conscious consumption practices and their ability to influence market trends and shape policy decisions. The social, cultural and economic aspects of conscious consumption are also analyzed, andits potential in forming a more responsible and sustainable society is emphasized.

Adapting to Change: How Brick-and-Mortar Retailers Responded to Consumer Behavior Shifts During COVID-19

In response to the drastic challenges brought by the COVID-19 pandemic, brick-and-mortar retailers have had to adjust to the new consumer behaviors quickly. This research paper seeks to analyze and comprehend how these retailers responded differently, as described in each case study: J.C. Penney, Neiman Marcus, Best Buy, and Target, representing a spectrum of impacts and strategic adaptations. Hence, the comparison discovers that J.C. Penney and Neiman Marcus filed for bankruptcy because they could not transform themselves and be competitive under the new norms. Contrarily, the situation did not destroy Best Buy and Target's business as it altered the status quo in their favor. Achieving the flexible management of Best Buy and Target, which concentrated on the economic development of e-commerce interconnection of physical and digital operations, was their key achievement in this turbulent era. Only this way they could face the rising challenges. These scenarios demonstrate the role of adaptability and a well-integrated technology in retail. The result of the study denotes that the business would be able to win against its competitor only if it can adjust itself continuously to the drastic change in consumer behavior, including the rapid growth of online purchasing. The study predicts that the future of retail will likely require ongoing adaptability and take further focus on omnichannel strategies more seriously. It represents a shift from an immediate response to an analysis that investigates the long-term consequences for the retail sector.

Rebooting Bata: The challenges of repositioning a heritage brand

Founded as a family-owned business in 1894, Bata Corp. has grown to become a major player in the footwear sector, with a presence in more than 70 countries. In India, the company established itself as the primary producer of affordable, durable footwear, with the result that the majority of generation X and millennial consumers remember growing up with Bata shoes, having worn them in their school days and often into early adulthood. Unfortunately, childhood memories can be difficult to translate into glamour; as a result, Bata struggled to position itself as a fashionable modern brand. This case study delves deep into the nuances of repositioning a heritage brand, and explores how Bata eventually succeeded in repositioning itself as a premium contemporary brand. The paper highlights the challenges associated with balancing legacy brand associations with desired image. It also shares valuable insights regarding the evolution of India’s fashion and footwear industry, changing consumer behaviour in emerging markets, and the increasing globalisation and democratisation of fashion.

The Role of Digital Marketing as a Company Strategy to Gain a Competitive Advantage in Dealing with Consumer Behavior in the Era of the Industrial Revolution 4.0

In the rapidly evolving landscape of Industry 4.0, companies are forced to adapt their marketing strategies to meet the challenges posed by shifting consumer behavior. This article explores the critical role of digital marketing as a strategic tool for companies looking to achieve and maintain a competitive advantage in this transformative era. Using a qualitative research approach, this study explores aspects of consumer behavior and the effectiveness of digital marketing strategies. By gathering information from various sources, including journals related to the theme of digital marketing. By focusing on qualitative aspects, this research aims to provide a comprehensive understanding of the ways in which digital marketing contributes to building brand awareness, driving customer engagement and shaping consumer loyalty in the context of Industry 4.0. The research also investigates the adaptability of companies in adjusting their digital marketing strategies to align with changing consumer behavior. The research conclusion states that the complexity of challenges and opportunities in digital marketing practices requires a deep understanding and innovative approaches. Digital marketing is poised to take a leading role, with numerous marketers exploring innovative methods for online sales, cost-effective lead generation, enhanced click-through and conversion rates, and the exploration of emerging trends in the digital marketing landscape. This article delves into comprehending the concepts of digital marketing and how companies can attain a competitive advantage. While the data may not cover all of the available literature, this research remains the foundation for further understanding and development of more effective marketing strategies in the ever-evolving digital age.