Changing Market Research Articles

Arbitragem e energia no Brasil

The electric industry encompasses the segments of energy generation, transmission, and distribution. It comprises intensive infrastructure investments and energy commercialization. Events related to energy transition and the integration of disruptive technologies have altered the sector’s landscape, requiring system flexibility and increased regulatory proactivity. Additionally, it demands structural, operational, and market changes. The sector is disruptive in terms of governance and operational, market, and legal aspects. In the 2000s, the introduction of competitive areas in the electric industry was the first step towards the use of arbitration, driven by regulatory reforms and in response to the country’s energy crisis, which also led to the first arbitration in the Brazilian electric sector involving the Public Administration. Law nº 10.848/2004 currently makes arbitration mandatory in energy trading contracts managed by the CCEE. Arbitration also finds space in other forms of energy negotiation, such as contracts for mini and micro-distributed generation and energy derivatives. The context of modernization increased renewable energy production and market opening create opportunities for arbitration expansion. There is also potential for further development in enabling relationships of capital-intensive electric industry activities. The paper provides data on the state of the art of these contracts in the Brazilian electric sector, indicating under what circumstances arbitration could enhance governance in the industry.

Crop booms as regime shifts.

A crop boom is a sudden, nonlinear and intense expansion of a new crop. Despite their large impacts, boom-bust dynamics are not well understood; booms are largely unpredictable and difficult to steer once they unfold. Based on the striking resemblances between land regime shifts and crop booms, we apply complex systems theory, highlighting the potential for regime shifts, to provide new insights about crop boom dynamics. We analyse qualitative and quantitative data of rubber and banana plantation expansion in two forest frontier regions of northern Laos. We show that preconditions, including previous booms, explain the occurrence (why) of booms, and triggers like policy and market changes explain their timing (when). Yet, the most important features of booms, their intensity and nonlinearity (how), strongly depended on internal self-reinforcing feedbacks. We identify built-in feedbacks (neighbourhood effects and imitation) and emergent feedbacks (land rush) and show that they were social in nature, multi-scale from plot to region and subject to thresholds. We suggest that these are regular features of booms and propose a definition and causal-mechanistic explanation of crop booms, examining the overlap between booms and regime shifts and the role of frontiers. We then identify opportunities for management interventions before, during and after booms.

Streaming from a digital periphery: Voyo as an East-Central European response to Netflix

Voyo, owned by Central European Media Enterprises (CME) and operating across six national territories, is currently one of the only three prominent transnational SVoD services based in countries of Central and Eastern Europe. Under the new owner PPF, a Czech-based investment group which bought CME from AT&T, Voyo enjoyed unprecedented levels of investment in high-end original content, which resulted in a dynamic growth of subscribers from 2020 onwards, making it the second strongest streamer in Czechia and Slovakia after Netflix. The article labels CME’s digital strategy ‘deep localism’ and approaches it through the recent political-economic debates about the geography of platform economy. Despite its multi-territory corporate structure, CME has isolated each of its national Voyo services in terms of original production, licensing and audience targeting. This shows in the high percentage of local content as well as the virtual absence of its cross-border circulation between the national Voyo catalogues, which have been branded as purely national. The article interprets this compartmentalized strategy of deep localism as both a response to the changes in the global streaming market and an attempt to preserve the traditional linear audiences of CME in the new digital era. The research behind the article is based on interviews with CME executives and on comparative VoD catalogue analysis.

Times of Change: Young Adults' Perceptions on Labour Market Issues Before and During the Pandemic

Abstract Young individuals have consistently constituted a distinctive group within the labour market. They have been and continue to be among the vulnerable categories affected by the changes in the labour market. Thereby, in contrast to previous economic crises, the crisis generated by the COVID-19 pandemic has impacted them more significantly and within a considerably shorter time frame. Nevertheless, the impact has varied among individuals, with socio-demographic factors like gender, educational level, residential environment, occupation, and digitalization level playing a crucial role in the observed disparities. In this context, utilizing data from Eurobarometers 91.5/2019 and 93.1/2020, the study aims to analyse how young individuals perceive the economic situation and the labour market issues both before and during the COVID-19 pandemic, emphasizing the differences that have arisen as a consequence of this crisis. The paper will also investigate variations in socio-demographic variables. The findings will add to existing research, seeking to comprehend the effects of the crisis resulting from the COVID-19 pandemic on young people in the labour market.

Вища економічна освіта і потреби сучасного ринку праці

The issue of the quality of higher economic education, and its compliance with the requirements of applicants was and is relevant for all educational systems, regardless of the level of economic development of the country. In the conditions of a full-scale war in Ukraine, institutions of higher education should be oriented as much as possible to the formation of competitive educational programs that would take into account the needs of the modern labor market and the post-war recovery of Ukraine. The purpose of the article is to study the needs of the modern labor market for economic specialists and their consideration in the educational programs of higher education institutions in Ukraine. Small and medium-sized businesses are the drivers of economic development and the formation of its innovative potential at the current stage. The dynamic development of the digital economy causes changes in the labor market and, in particular, the gradual demise of certain professions, which requires the development of entrepreneurial abilities in young people, regardless of their education. In addition, the experience of recent years shows that in unstable economic and socio-political conditions (the COVID-19 pandemic, full-scale war in Ukraine), it is small and medium-sized businesses that provide the opportunity to save jobs, provide for consumer needs, and support the socio-economic well- being of local communities and the economy of the state in general, filling its budget. Therefore, the modern labor market is most in need of specialists who would be competent in matters of the economics of small and medium-sized business entities, possess economic methods, and tools, and levers for justifying business decisions, have practical skills in using modern information and communication technologies in business, and were also socially responsible. Taking into account the above, educational programs in economics should be aimed at training specialists who will possess modern economic thinking, theoretical knowledge and practical skills necessary for making informed decisions regarding the functioning of socio-economic systems of various levels, but the emphasis should be placed on business and the conditions of its functioning.

Structural Changes of the Labour Market in the Czech Republic in Terms of Skills: Is There Any Job Polarization?

Structural Changes of the Labour Market in the Czech Republic in Terms of Skills: Is There Any Job Polarization?

EVOLUTION OF TRENDS AFFECTING THE TOURISM INDUSTRY: BUSINESS CHALLENGES IN THE FUTURE

Tourism is a global industry that develops all over the world and whose economic and social phenomenon is reflected on the whole society; tourism is undoubtedly much more than a business system. At the same time, in this decade, the tourism industry faced the biggest crisis so far (the COVID-19 pandemic), which pointed to the need for the development of resilient and sustainable tourism. The paper investigates the trends that determined the development of tourism in this and the future period, the changes in the tourist market that were additionally initiated and intensified due to the pandemic, and that determined the trends present after the end of the pandemic period and restrictions on the traveling of tourists, too. The challenges that business stakeholders in tourism and the management of tourist destinations have to deal with in a highly competitive environment are explored: demographic trends, sustainability, digitization, accessibility.

The Transition of South Korea’s Economic Growth Drivers — From Labor-Intensive to Knowledge-Intensive Industries

This paper examines the remarkable economic transformation of South Korea from the 1960s to the present, focusing on the transition from labor-intensive to knowledge-intensive industries. Initially, South Korea’s economic strategy centered on export-oriented industrialization, leveraging labor-intensive sectors such as textiles, footwear, and electronics assembly. This approach facilitated rapid GDP growth, increased employment rates, and significant urbanization. However, in the 1980s, South Korea began shifting towards more technologically advanced and capital-intensive industries in response to rising wages, global competition, and changing market demands. Strategic government policies, including substantial investments in research and development (R&D) and educational reforms, played a crucial role in this transition. By the 2000s, South Korea had successfully developed a robust innovation ecosystem, with key industries such as information and communication technology (ICT), biotechnology, finance, and cultural industries driving economic growth. The study highlights the importance of strategic government intervention, investment in human capital, and fostering an innovation-friendly environment. The paper concludes with policy implications for other developing economies and suggestions for future research.

The company of the future: Integrating sustainability, growth, and profitability in contemporary business models

This paper examines the evolving nature of corporate organizations, focusing on integrating sustainable practices within traditional business models to achieve economic growth and profitability. Highlighting the importance of embedding sustainability into business strategies, the study explores how modern enterprises can adapt to changing market demands through digital transformation and strategic business planning. The research underscores the rise of hybrid business models that blend conventional commercial approaches with innovative sustainability initiatives, thereby creating value-driven companies. By proposing a holistic methodology, the paper assesses the potential of future organizational models to promote economic sustainability, operational efficiency, and market competitiveness while enhancing corporate responsibility and stakeholder engagement. This study seeks constructive insights into managing the complex dynamics between growth, sustainability, and profitability in contemporary business environments through comparative analyses with established frameworks and real-world case studies.

FEATURES OF MANAGEMENT OF MARKETING ACTIVITIES OF ENTERPRISES IN TOURISM: INVARIANT APPROACH

It is investigated that the tourism industry is an integral part of the national and world market and is considered as a promising direction of development in the world. This industry ranks second in the world economy after the computer and electronics industries. It is proved that the tourism industry is ahead of such industries as oil refining and automotive. The development of tourism became possible due to the scientific and technological progress of society and the introduction of a system of marketing management of tourism enterprises, that is, the creation of a market infrastructure. It is substantiated that management of marketing activities of tourist enterprises requires constant analysis of market trends, creativity in developing strategies and flexibility in responding to changing market conditions. Marketing and the marketing system are such basic phenomena that they cannot be considered as a separate function of business. It is investigated that success in business is determined not so much by the product that it offers as by its consumers. All definitions hide three aspects of the concept of marketing: the active aspect - market penetration; analytical aspect - understanding of markets; ideological aspect - way of thinking. Most often, one can observe trends in the decline of the concept of marketing to its active dimension, that is, to a series of sales techniques, and an extreme underestimation of its analytical aspect. It is analysed that in modern conditions of management the effective development of enterprises of the tourism industry of Ukraine is complicated by martial law, difficult economic and political situation; increased competition due to the lack of a proper system for coordinating the activities of the enterprise. In this situation, a significant interest for domestic enterprises of the industry is a modern marketing concept, the introduction of marketing measures in the management of enterprises, advanced methods of marketing influence on the formation of market demand, the competitive position of the tourist enterprise. It is proved that effective management of marketing activities of enterprises in the field of tourism is a rather complex economic, organizational and social phenomenon. This management requires a long process of activity, which should take into account the possible change in the state of the object of control, the emergence of the latest laws, principles and methods. The system of management of marketing activities of tourist enterprises includes knowledge, skills, abilities, information and human technologies of business communication of actual and potential consumers of the tourist product and managers of the enterprise

Fostering The Changing Economic Market Demand from The View of Various Behavioral Social Personal and Economic Transformation: Empirical Evidence from A Developed Country

The key objective of the study is to foster the changing market demand from the view of various social, behavioral, personal, and economic transformations on individual investment decisions at Shanghai and Shenzhen stock markets in China. The study used a questionnaire to survey a total of 345 investors holding stocks of listed companies at both Shanghai and Shenzhen stock exchanges. The results of the study indicate that behavioral factors, personal factors, and market factors have a significant positive impact on individual investor investment decisions in both shanghai and Shenzhen stock markets while social factors have an insignificant negative impact on individual investor investment decisions in both shanghai and Shenzhen stock markets. Chinese stakeholders will understand better the role of various social, behavioral, personal, and markets factors and their impacts on stock market performance at both Shanghai and Shenzhen stock markets. The findings have important insights for various stakeholders i.e. government, regulatory bodies, practitioners, academia, industry, and researchers.

КРЕАТИВНИЙ МЕНЕДЖМЕНТ ЯК ІНСТРУМЕНТ ПІДВИЩЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ПРОДУКЦІЇ ПІДПРИЄМСТВ

In the course of writing this article, an in-depth analysis of the theoretical aspects of creative management as a tool for increasing the competitiveness of enterprises' products was carried out. The article is aimed at highlighting innovative approaches to management and the creative process that contribute to effective management and stimulate the development of enterprises in the current global market environment. The essence of the concepts of creativity and creative management and their impact on the quality and innovativeness of products in the market are investigated. The place and state of innovative development in the global market environment of Ukraine, including the indicator of creative results of national enterprises, are studied. The principles of creative management, which ensure the competitiveness and sustainability of enterprises in the market, are generalized. Key creative management strategies that ensure a high level of product quality are identified. It is substantiated that the intensification of creative processes solves the production and economic challenges of enterprises, facilitating their adaptation to changing market conditions and improving product quality. The article analyzes the role of consumers in shaping product quality and reveals how their requirements and choices influence the choice of a creative management strategy. It is determined that the successful implementation of creative management requires an integrated approach and active interaction of all stakeholders of the enterprise. It is established that creative management not only contributes to raising the level and standards of product quality, but is also critical for strengthening the market position of an enterprise.

Применение алгоритмов машинного обучения для сокращения информационной асимметрии и прогнозирования социальных изменений на рынке труда: вызовы и возможности

This paper explores the impact of machine learning (ML) algorithms on reducing information asymmetry in the labor market and forecasting social changes, presenting challenges and opportunities for employers and job seekers alike. It addresses the issues of information asymmetry stemming from disparities in data access between labor market participants, as well as variations in the quality of information obtained, complicating the hiring and job search processes. Theoretical foundations of big data and its analysis using ML are discussed for identifying trends and patterns conducive to more efficient labor market functioning. ML methods including predictive models, clustering, classification, and text analysis are presented, describing their application in reducing information asymmetry and adapting to changing market demands. Examples of ML algorithm usage in real business processes are provided, showcasing their contribution to optimizing recruitment and personnel management processes, as well as forecasting future trends regarding significant competencies and skills. The importance of adapting to new challenges and opportunities presented by ML algorithms for maintaining competitiveness and sustainable development in the labor market is emphasized. By leveraging big data analytics, employers and job seekers can make more informed decisions, leading to more efficient labor market outcomes. However, challenges such as data privacy and algorithmic bias must be addressed to fully realize the benefits of ML in the labor market.

A knowledge-based perspective on SME foreign market entry mode choices and changes

PurposeDespite the importance of foreign market entry mode (FMEM) decisions for the internationalisation of small and medium-sized enterprises (SMEs), there is insufficient understanding of the knowledge types and sources necessary for such decisions. This study addresses this issue by investigating the knowledge configurations that underpin FMEM initial choices and subsequent changes in SMEs.Design/methodology/approachThis study adopted an interpretive approach and analysed empirical data from 37 in-depth interviews with decision-makers in internationalised SMEs from the United Kingdom.FindingsThe findings reveal that different knowledge configurations drive FMEM decisions in SMEs. Based on the analysis conducted for this study, initial FMEM choices draw on prior experiential knowledge combined with knowledge from desk research and knowledge acquired from peers, competitors and international partners. However, unlike many previous contributions, this research shows that foreign market experiential knowledge does not influence mode changes. Within-mode changes rely mainly on mode-specific knowledge and on knowledge about exploiting the benefits of the internet and digital platform ecosystems. Conversely, between-mode changes draw on diverse knowledge that is frequently created in interaction with international stakeholders or acquired externally.Originality/valueThis study contributes to the SME internationalisation literature by highlighting the knowledge configurations that inform not only initial choices but also between- and within-mode changes. Moreover, it reveals the importance of distinct types of digital technology-based knowledge for facilitating mode changes. It also adds to the knowledge-based perspective by underscoring that dynamic and heterogenous knowledge configurations, often created in interaction with international stakeholders, promote firm internationalisation.

Agricultural land use modeling and climate change adaptation: A reinforcement learning approach

AbstractThis paper provides a novel approach to integrate farmers' behavior in spatially explicit agricultural land use modeling to investigate climate change adaptation strategies. More specifically, we develop and apply a computationally efficient machine learning approach based on reinforcement learning to simulate the adoption of agroforestry practices. Using data from an economic experiment with crop farmers in Southeast Germany, our results show that a change in climate, market, and policy conditions shifts the spatial distribution of the uptake of agroforestry systems. Our modeling approach can be used to advance currently used models for ex ante policy analysis by upscaling existing knowledge about farmers behavioral characteristics and combine it with spatially explicit environmental and farm structural data. The approach presents a potential solution for researchers who aim to upscale information, potentially enriching and complementing existing land use modeling approaches.

From Tradition to Innovation Brand Communication: A Model of Success in Purposeful Branding-Heaven Gaia

This paper delves into the rise of purposeful branding in the context of China's evolving economy and global market demand for Chinese cultural elements in clothing design. Uses Heaven Gaia as a successful case study, highlighting its commitment to Chinese design and cultural heritage. The concept of brand purpose is explored, distinguishing it from marketing goals, and emphasizing its role in building brand awareness, storytelling, and long-term brand image. The paper discusses the importance of marketing strategies in creating short-term buzz and brand recognition, while brand purpose focuses on sustainable growth and consumer trust. Furthermore, also examines the challenges and opportunities for purposeful brands in today's culture, emphasizing the need for brands to adapt to changing market dynamics and consumer preferences. The collaboration between Heaven Gaia and Florasis is cited as an example of successful brand crossovers, showcasing the potential for innovative marketing approaches.

How Fast-Moving Brands Can Enhance Market Share through Pricing Strategy

With the ever-changing business environment, new opportunities arise for the development of fast-moving brands. Facing fierce market competition and diversified consumer demands, fast-moving brands should fully leverage the advantages of pricing strategies, which serve as a bridge between the brand and consumers and are a key means to increase market share and achieve long-term profitability. An appropriate pricing strategy can precisely meet the needs of target consumers, create a unique brand image, and thus stand out in fierce market competition. Additionally, pricing strategies can also respond to market changes through price adjustments, maintaining brand flexibility and adaptability. However, formulating an effective pricing strategy requires consideration of multiple factors. Fast-moving brands need to deeply understand the needs and characteristics of their target market, closely monitor competitors' pricing strategies, and adjust their own pricing strategies accordingly, thereby maintaining competitiveness in the changing market environment and achieving steady growth in market share.

Customer-Centric Strategies: Navigating the Dynamics of Marketing Management for Competitive Advantage

The purpose of this study is to examine the significance of customer-centric strategies in marketing management and their implications for organizational success. Adopting a literature review approach, this research synthesizes insights from various disciplines to elucidate the multifaceted nature of customer-centricity. The research design employs a qualitative approach, drawing on existing scholarship to elucidate key concepts and frameworks in customer-centricity. The findings highlight the paramount importance of prioritizing customer needs and preferences, aligning organizational culture and processes with customer goals, and leveraging technological innovations to enhance customer experiences. The discussion underscores the challenges and opportunities presented by the digitalization of commerce, emphasizing the need for organizations to adapt and innovate in response to changing consumer behaviors and market dynamics. The implications of this study extend to both theory and practice, offering valuable insights for academics, practitioners, and policymakers alike. By embracing a customer-centric mindset and integrating interdisciplinary perspectives, organizations can develop robust strategies that drive sustainable competitive advantage in today's dynamic markets.

Theoretical aspects of innovative technologies in pig production

In the context of the globalization of the economy, the development of pig breeding enterprises is possible based on the highly efcient production of livestock products. A constraining factor for development is the lack of innovative technologies in most enterprises and the insignifcant impact of the introduction of innovative activities on improving production efciency. There is an important need to implement innovative transformations that would improve the economic performance of pig breeding enterprises, saturate the market with domestically produced products, and satisfy the social demand for cheap pork. The innovative model of pig production development ensures the competitiveness of enterprises in the industry, increases the level of food security of the state, and helps to solve problems related to environmental pollution and uncontrolled use of various additives in pork production. These issues necessitate substantiation of approaches to innovative development of enterprises in the pig industry and improvement of their efciency. The experience of domestic enterprises and foreign pork producers shows that in times of economic instability, it is important to be prepared for changes in the meat market. Such readiness is ensured by the planning and implementation of innovative approaches to the pig industry at enterprises. The innovative activity of enterprises in modern conditions should be aimed at social and economic satisfaction of the population's needs and environmental safety. The article focuses on theoretical and methodological aspects of the innovative development of the pig industry. The issues of modern technologies, innovations, and innovative activity are highlighted, and the defnition of "innovative development of enterprise" is analyzed. The article analyses the direction of development of competitive pig farms, taking into account the level of technological development of production and changes in the market share of enterprises. A special approach to the formation of the development of pig enterprises based on the transition to an innovative model of ensuring their competitiveness and modernisation of production according to the criteria that meet the capital replenishment, satisfaction of market demand for pork, and a slight negative environmental impact on the environment is noted. Key words: innovations, innovative activity, innovative development of pig breeding enterprises, economic indicators, innovative approaches, pork market, food security, environmental pollution, environmental safety.

Risk Assessment of Banks under Fed Rate Hikes

The global economy was hit after the start of the COVID-19 pandemic. Economic stagnation and high volatility in commodity prices also had a negative impact on global supply chains. The Federal Reserve, in an effort to prevent a repeat of the 2008 financial crisis, slow down inflation, increase the liquidity of money, prevent asset value bubbles, and further revive and stabilize the economy, adopted a policy of raising interest rates, gradually increasing the federal funds rate to between 5.25 and 5.5 per cent over a two-year period. This change, however, also led to many changes in the banking sector. Commercial banks are trying to find ways to avoid risks while maintaining their returns in the face of financial market changes. This paper analyzes the systemic risk of commercial banks through liquidity risk, credit risk and market risk with the cases of Silicon Valley Bank, Signature Bank and Credit Suisse Bank. Through the analysis, this paper finds that commercial banks suffer from systemic risk, often reflecting their own operational problems, which ultimately led to bankruptcy or acquisition of the end.