Problem. From the condition of the tires and their correct choice depending on the weather conditions, first of all, the indicators of many operational properties of the car depend. The internal pressure and temperature of the tire increases during driving, as a result, there is a significant effect on the rolling resistance of the tire. At high values of the rolling resistance coefficient, first of all, fuel consumption increases, tire wear increases, etc. It is important to know how the rolling resistance coefficient changes during the starting period of motion. Goal. The purpose of this work is to determine the starting mode of motion time for specific vehicles. Based on the obtained dependences of the internal pressure and temperature of the tire on time, it is necessary to evaluate how the rolling resistance coefficient changes. Methodology. As a result of experimental studies, on vehicles equipped with tires of various sizes and seasonality, the dependences of the pressure and temperature of the tire material at three points (tread zone, shoulder part and sidewall) were obtained. Using the results of the experiment, as well as based on the dependencies presented in scientific papers devoted to the study of the performance characteristics of car tires, an indirect assessment of the rolling resistance coefficient when driving in the starting mode is made. Results. The value of the increase in the internal pressure of the gas filler in the tire has been established and the driving time for the studied vehicles in the starting mode has been determined. The most intense temperature rise is observed in the shoulder area of the tires. The temperature of the surface layer of winter tires increases less than summer tires, and, accordingly, driving on winter tires is safer at temperatures close to 0°C and below. Originality. A technique for indirectly assessing the rolling resistance of a car tire when driving in the starting mode (on "cold" tires) is presented, that is, knowing how the internal air pressure and tire temperature change, it is possible to predict a change in the rolling resistance coefficient. Practical value. Using the dependences obtained as a result of an indirect assessment of the rolling resistance of car tires, one can judge the value of the rolling resistance coefficient without resorting to experiments. The well-known assertion that it is necessary to timely replace summer tires with winter ones (when the ambient temperature can reach +5 ° C and lower) is confirmed, thereby significantly improving road safety.