Changes In Consumer Behavior Research Articles

The Emergence of the Deconstructed Consumer: Exploring Shopping and Buying Behavior During the COVID-19 Pandemic

The coronavirus (COVID-19) that swept across the US has dramatically impacted consumer behavior. The abruptness of pandemic for individuals brought forth an opportunity for understanding the influence of COVID-19 on consumer responses. While there is a growing understanding that household spending has changed in response to COVID-19, there is a lack of a deeper understanding behind changes in consumer behavior, including consumer sentiment and motivations to alter consumption during this critical time. Therefore, this study explores the nature of buying behavior during the pandemic using an in-depth qualitative approach. Through semi-structured in-depth interviews, four major themes emerged from the data that comprise what authors term the “deconstructed” consumer. The deconstructed consumer was based on the following thematic areas: (i) “Do-it-Yourself” culture or DIY, (ii) passionate pursuits, (iii) community, and (iv) self-reflection and discovery. By exploring changes in consumption attitudes and behaviors as the crisis unfolds, we can develop an understanding of the consumer and suggest potential retailer strategy shifts that can be deployed to maneuver during uncertain times of crisis.

Peran Media Sosial Instagram Sebagai Media Promosi Objek Wisata Tankayo Eco Park

This study aims to determine the Role of Instagram Social Media as a Promotional Media for Tankayo Eco Park Sharia Malalo Tourism Object. Role is defined as having a positive meaning and is expected to be able to influence or achieve company goals. The role of Instagram social media is carried out as a result of advances in communication and internet technology which have caused significant changes in consumer behavior in seeking information. To describe this research using the AISAS theory created by Dentsu, 2005, there are 5 elements in this model, namely attention, interest, search, action, and share. This research uses qualitative methods through observation, interviews and documentation. The results showed that the management of the Tankayo Eco Park Syariah tourist attraction made Instagram the main platform in carrying out its promotional activities. Instagram social media acts as a promotional media for Tankayo Eco Park Syariah attractions by posting content in the form of photos and videos to introduce Tankayo to potential visitors carried out by the Instagram admin. Tankayo Eco Park Syariah also receives free promotions obtained through the Instagram accounts of visitors who create content and tag Tankayo Eco Park Syariah Instagram. The use of Instagram social media by Tankayo Eco Park Syariah is able to attract visitors to come directly to the attraction

Dynamic pricing for perishable goods: A data-driven digital transformation approach

In supermarkets, rapid pricing adjustments are crucial due to the short shelf life of products. Adopting a multi-case study approach, this study examines the application of dynamic pricing strategies for perishable goods through the lens of a data-driven digital transformation (DD-DT) approach. We introduce a three-phase model of DD-DT for dynamic pricing: initiation, facilitation, and strategic adaptation. In the initiation phase, we identify essential frameworks for robust data collection and analytical processes, which form the backbone of informed pricing decisions. During the facilitation phase, the study integrates sophisticated algorithms and real-time analytics to process and interpret the collected data, facilitating its seamless integration into pricing strategies. The strategic adaptation phase is critical as it focuses on the ongoing refinement and enhancement of pricing strategies, enabling supermarkets to adapt swiftly to market fluctuations and consumer behaviour changes. By presenting a comprehensive DD-DT framework, this research significantly augments the existing literature on dynamic pricing and offers actionable insights for practitioners seeking to optimize pricing strategies in a digitally transforming marketplace.

A Study of the Impact of Artificial Intelligence on Consumer Decision Making

The article considers not only the obvious benefits of using AI, but also potential risks associated with changing consumer behavior. The study introduces the User Engagement Index (UEI), which allows measuring and comparing user activity and interaction with marketplaces, considering the influence of AI. The proposed methodology can become the basis for further research in the field of human-artificial intelligence interaction in the digital environment. The UEI formula allows for a comprehensive assessment of user engagement, considering several key factors that influence user behavior on the site.

Can the court bridge the gap? Public perception of economic vs. generational inequalities in climate change mitigation policies

Abstract Climate change and most climate policies affect and reinforce different forms of inequalities. For instance, climate change policies that aim to change consumer behavior by increasing the price tag of goods and services that cause carbon emissions often carry a disproportionately higher burden (in terms of financial cost) to those with lower incomes. They can thereby either exacerbate existing income inequalities or contribute to generating new ones. Meanwhile, refraining from engaging with climate mitigation policies will incur other detrimental societal costs: the financial burden and the harmful consequences of climate change that future generations will have to bear if nothing is done. In this paper, we examine how the immediate economic inequality citizens face from climate mitigation policies (regarding carbon taxation) weighs against the long-term generational inequalities future generations will experience. We study how both types of inequality relate to policy support for climate change mitigation policies in the context of Germany. The German case is of special interest because a recent court ruling of the Federal Constitutional Court allows us to test whether making people aware of a new legal reality can bridge the gap between the economic and generational inequality. Our findings using a between-subjects survey experiment fielded among German citizens (N = 6,319) in 2022 show that immediate economic concerns trump future generational concerns, generally making citizens less supportive of the policy. This negative support is however somewhat mitigated by the supportive signal from the court ruling.

Forced Adoption of Innovations: The Case of Consumer Behavior with Food Warning Labels in Mexico

On March 27, 2020, an amendment to the Official Mexican Standard NOM-051 was published in the Official Gazette of the Federation. The amendment addresses general labeling specifications for food and non-alcoholic beverages. The new regulation introduces three significant changes, which came into force on October 1, 2020. These are warning labeling, nutrient profile, and persuasive elements on the packaging. This study assesses the impact of the regulation on the consumer at three levels: the extent to which consumers understand the five labels, their perception of the image of the product categories and companies, and the potential for shifts in consumption patterns. Similar regulations have been implemented in some other Latin American countries, such as Chile and Ecuador, but the results thus far are inconclusive concerning the actual impact of a long-term change in consumer behavior. With respect to studies conducted in Mexico, this research represents a pioneering investigation into the subject matter. A survey comprising 14 questions was administered, to elucidate the respondents' perceptions and attitudes. The survey was conducted online through convenience sampling with the Google Forms tool. The study was conducted on a sample of 210 individuals, comprising both male and female participants aged 18 and above, who were consumers of mass-produced products that were subject to the provisions of NOM-051. The findings indicate that the majority of respondents lacked clarity regarding the significance of the five black labels on the packaging. Furthermore, the new regulation did not exert a considerable influence on their consumption of processed foods and non-alcoholic beverages. It is anticipated that this research will serve as a reference for companies, government entities, marketing professionals, academics, and all those with an interest in the subject, given that it demonstrates notable findings in several aspects of the regulation's implementation, slightly over a year after its enactment, and the consequences it has had on Mexican consumers and their consumption habits.

The lasting legacy of COVID-19 on individual shopping decisions: tracing the evolution of online shopping habits and its stability

ABSTRACT Societies are witnessing a significant increase in online shopping frequency, which has become a viable alternative to in-store shopping, a common aspect of people’s daily trips. Throughout pandemics, consumer behavior changes as a result of factors such as fear of disease, lockdowns, and physical store closures. This research aims to analyze the impact of variables accounting for health concerns and attitudes towards shopping in the increase of e-shopping during the COVID-19 and in the stability of such patterns in the post-pandemic era. A questionnaire-based survey was conducted in Tehran, employing two Binary Logit models to identify significant factors. Results indicated that positive attitudes and benefits and convenience significantly increased online shopping frequency. Additionally, factors such as loyalty, shopping enjoyment, and prior online shopping experience before COVID-19 bolstered the stability of online shopping rates. Also, health concerns, emerged as significant influencers on both the growth and stability of online shopping.

Biological factors and production challenges drive significant UK fruit and vegetable loss.

Food loss and waste estimates are highly inconsistent as a result of methodological and systemic differences. Additionally, the absence of in-depth evidence surrounding the biological drivers of food loss and waste precludes targeted mitigation action. To address this challenge, we undertook a metanalysis utilising a systematic literature review combined with industry stakeholder surveys to examine the incidence of food loss and waste in the UK fruit and vegetable supply chain between primary production and retail. We estimated that 37% of fruit and vegetables, equivalent to 2.4 Mt of produce, is lost between production and sale. In the UK, primary production is the main stage responsible for these losses (58%), and is dominated by four crops (apple, onion, carrot and potato), which contribute 71% of total food loss and waste. Quality and supply/demand mismatch are the core drivers, combined with limited ability to control postharvest quality decline as a result of technical or economic barriers. Innate biological mechanisms contribute to, and detract from, marketable quality generating food loss risks where these cannot be adequately modified or controlled. Through climate change effects, reduced pesticide availability, changing consumer behaviour and increased pressure to reduce resource/energy inputs during pre- and postharvest handling, food loss and waste risk is likely to increase in the short term unless targeted, coordinated action is taken to actively promote its mitigation. © 2024 The Author(s). Journal of the Science of Food and Agriculture published by John Wiley & Sons Ltd on behalf of Society of Chemical Industry.

Pengaruh Distrupsi Digitalisasi Terhadap Preferensi Konsumen: Studi Kasus pada Mahasiswa Tazkia di Pasar Dramaga

The purpose of this research is to analyze the influence of digital disruption on consumer preferences in product or service selection. This study utilizes the Structural Equation Modeling Partial Least Square (SEM-PLS) model. The results indicate that digital disruption significantly affects consumer preferences. Changes in consumer behavior triggered by digital advancements, such as the ease of shopping through online platforms, are crucial factors influencing consumer preferences. However, in this context, the influence of price on consumer preferences is not significant. Although important, price is not the primary factor in purchasing decisions, as other factors such as product quality, service, and halal labeling have a greater influence. Halal certification is also an important consideration for consumers, as it reflects values of halalness and cleanliness that are deemed important. This study provides valuable insights for businesses in understanding the impact of digital disruption on consumer behavior and implementing appropriate marketing strategies to enhance consumer preferences.

Dampak Shopping Lifestyle, Price Discount, Self Control Terhadap Impulse Buying Generasi Z pengguna Tokopedia

E-commerce makes it easier for people to carry out buying and selling transactions without having to expend energy so that people prefer to shop online because of the practicality that e-commerce provides. This situation provides changes in consumer behavior where people prioritize desires over needs when shopping. Tokopedia, one of the e- commerce sites, is here to provide updates for the public in carrying out shopping transactions. This encourages researchers to examine what variables influence impulse buying. The aim of this research is to find out what variables influence the impulse buying behavior of Tokopedia users. This research uses quantitative methods with primary data types. Respondents in this study were determined using the Lemeshow formula and there were 100 respondents. Testing of this research data uses multiple linear regression analysis, validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, coefficient of determination test and T test. The results of this study show that the three variables, namely shopping lifestyle, price discount and self control have a significant effect on the impulse buying of Tokopedia users

Harmonizing Social Impact and Corporate Success: The Nexus of GOTO's Contribution to Society and Profitability

This research examines the relationship between social impact and corporate profitability in the context of GoTo, Indonesia's largest technology conglomerate. This study analyzes GoTo's transformation from a simple ojek service to a comprehensive digital ecosystem, as well as its role during the COVID-19 pandemic. Using quantitative and qualitative mixed methods, this study investigates changes in consumer behavior, GoTo's economic contributions, and post-IPO challenges. Key findings show a significant increase in GoTo's service usage during the pandemic, with annual contributions reaching 1.6% of Indonesia's GDP. However, GoTo's pursuit of profitability post-IPO faces market volatility and regulatory scrutiny, particularly regarding driver-partner welfare. This research highlights the complexity of balancing social missions with the demands of profitability in the gig economy, emphasizing the importance of a holistic approach to sustainable growth that considers the interests of all stakeholders.

Adapting to Change: How Brick-and-Mortar Retailers Responded to Consumer Behavior Shifts During COVID-19

In response to the drastic challenges brought by the COVID-19 pandemic, brick-and-mortar retailers have had to adjust to the new consumer behaviors quickly. This research paper seeks to analyze and comprehend how these retailers responded differently, as described in each case study: J.C. Penney, Neiman Marcus, Best Buy, and Target, representing a spectrum of impacts and strategic adaptations. Hence, the comparison discovers that J.C. Penney and Neiman Marcus filed for bankruptcy because they could not transform themselves and be competitive under the new norms. Contrarily, the situation did not destroy Best Buy and Target's business as it altered the status quo in their favor. Achieving the flexible management of Best Buy and Target, which concentrated on the economic development of e-commerce interconnection of physical and digital operations, was their key achievement in this turbulent era. Only this way they could face the rising challenges. These scenarios demonstrate the role of adaptability and a well-integrated technology in retail. The result of the study denotes that the business would be able to win against its competitor only if it can adjust itself continuously to the drastic change in consumer behavior, including the rapid growth of online purchasing. The study predicts that the future of retail will likely require ongoing adaptability and take further focus on omnichannel strategies more seriously. It represents a shift from an immediate response to an analysis that investigates the long-term consequences for the retail sector.

Rebooting Bata: The challenges of repositioning a heritage brand

Founded as a family-owned business in 1894, Bata Corp. has grown to become a major player in the footwear sector, with a presence in more than 70 countries. In India, the company established itself as the primary producer of affordable, durable footwear, with the result that the majority of generation X and millennial consumers remember growing up with Bata shoes, having worn them in their school days and often into early adulthood. Unfortunately, childhood memories can be difficult to translate into glamour; as a result, Bata struggled to position itself as a fashionable modern brand. This case study delves deep into the nuances of repositioning a heritage brand, and explores how Bata eventually succeeded in repositioning itself as a premium contemporary brand. The paper highlights the challenges associated with balancing legacy brand associations with desired image. It also shares valuable insights regarding the evolution of India’s fashion and footwear industry, changing consumer behaviour in emerging markets, and the increasing globalisation and democratisation of fashion.

The Role of Digital Marketing as a Company Strategy to Gain a Competitive Advantage in Dealing with Consumer Behavior in the Era of the Industrial Revolution 4.0

In the rapidly evolving landscape of Industry 4.0, companies are forced to adapt their marketing strategies to meet the challenges posed by shifting consumer behavior. This article explores the critical role of digital marketing as a strategic tool for companies looking to achieve and maintain a competitive advantage in this transformative era. Using a qualitative research approach, this study explores aspects of consumer behavior and the effectiveness of digital marketing strategies. By gathering information from various sources, including journals related to the theme of digital marketing. By focusing on qualitative aspects, this research aims to provide a comprehensive understanding of the ways in which digital marketing contributes to building brand awareness, driving customer engagement and shaping consumer loyalty in the context of Industry 4.0. The research also investigates the adaptability of companies in adjusting their digital marketing strategies to align with changing consumer behavior. The research conclusion states that the complexity of challenges and opportunities in digital marketing practices requires a deep understanding and innovative approaches. Digital marketing is poised to take a leading role, with numerous marketers exploring innovative methods for online sales, cost-effective lead generation, enhanced click-through and conversion rates, and the exploration of emerging trends in the digital marketing landscape. This article delves into comprehending the concepts of digital marketing and how companies can attain a competitive advantage. While the data may not cover all of the available literature, this research remains the foundation for further understanding and development of more effective marketing strategies in the ever-evolving digital age.

Consumer Behavior Changes in the Digital Marketing Environment and Their Impact on Marketing Strategies

Consumer Behavior Changes in the Digital Marketing Environment and Their Impact on Marketing Strategies

Purchasing vegan latte or plant-based latte: label communications toward sustainability

Abstract Consumers increasingly prefer lattes using alternative milk from plant-based sources. This study aims to find the factors affecting consumer intention to purchase lattes using alternative milk from plant-based sources and to compare the links between the factors and purchase intentions depending on two labels, “vegan” and “plant-based.” An online, scenario-based experiment was conducted with a between-subjects design (plant-based: n=268, vegan: n=265), followed by a survey. In both groups, the results show that the perceived benefits positively affect purchase intention, but the perceived barrier (i.e., vegetarian stigma) did not. Perceived benefits and preference were higher when showing a “plant-based latte” label focusing on the presence of plant-based ingredients than when showing a “vegan latte” label focusing on the absence of animal-based ingredients. For the label “vegan latte,” even if consumers are non-vegan, the higher their food curiosity, food snobbery, and food variety-seeking tendency, the higher their purchase intention. It suggests to marketers and menu developers what needs to be highlighted and which consumers to target to boost sales of latte using alternative milk. The findings emphasize the potential for labels to promote the purchase intention of alternative lattes, offering a strategy for changing consumer behavior.

DYNAMICS OF THE UKRAINIAN BANKING SYSTEM’S ATTRACTION AND USE OF CASH SURROGATES

This study is devoted to the analysis of transformations in the use of monetary surrogates within the Ukrainian banking system from 2015 to 2023. Through an extensive examination of financial data, key factors driving the rising prevalence of electronic money and cryptocurrencies have been identified. This phenomenon unfolds against a backdrop of profound technological shifts and economic volatility, compounded by regulatory challenges. The findings underscore a strong interconnection between technological advancements, changes in consumer behavior, and the evolution of the regulatory framework. A notable increase in the volume of electronic money transactions, coupled with the significant expansion of the cryptocurrency market, points to a paradigm shift from traditional banking services towards novel financial instruments. Specifically, electronic money, cryptocurrencies, and digital tokens are emerging as prominent alternatives to conventional currency, offering users avenues for conducting transactions and preserving value amid economic instability. The research also provides an in-depth analysis of the regulatory hurdles confronting financial institutions and government agencies, particularly regarding adherence to anti-money laundering (AML) protocols and know-your-customer (KYC) regulations, alongside the imperative to safeguard consumer rights amid heightened cryptocurrency market volatility. Furthermore, this study addresses the potential long-term ramifications of the proliferation of monetary surrogates on Ukraine’s banking system, including shifts in conventional banking practices, potential risks to financial stability, and implications for monetary policy. Despite notable progress in the integration of new financial technologies, several unresolved challenges persist, particularly concerning the provision of adequate regulatory support for innovation while maintaining the stability of the financial system. In conclusion, this research offers a valuable contribution to the understanding of how technological development and socio-economic changes are reshaping financial systems in emerging economies, with a particular focus on Ukraine. The insights derived from this study may prove instrumental for policymakers and financial institutions as they navigate the evolving conditions and challenges of a rapidly transforming financial landscape.

Improving the Expansion of Electricity Services Considering Affordability Issues: A Case Study in Brazilian Low-Income Households

The assurance of universal access to electricity refers to not only physical access to electricity, heating, and/or cooling services but also making them affordable to families. This is the case in Brazil, where physical electricity access reaches more than 99% of the urban population, but a high proportion of households are disconnected due to lack of payment. Affordability is a key factor in planning the expansion and maintenance of the electricity grid. In this paper, therefore, we propose the development of a strategy, called the Payment Capability Indicator (PCI), that provides new information about the relationship between energy cost and family income. The classic indicator, the Ten Percent Rule (TPR), was the base, and empirical research was conducted in two low-income neighborhoods in Paraná state, southern Brazil. The results consider variables that add new information to guide local public policies, combining interventions to improve affordability, energy efficiency, alternatives to energy services and consumer behavioral changes.

Who is likely to have illegal eel products after the market regulations? A best-worst scaling approach

Wildlife overexploitation is a significant challenge in biodiversity conservation. Regulation can enforce consumer behavior change to be biodiversity-friendly but also cause unintended negative impacts. A quantitative investigation of consumer preference for alternative goods is needed before the regulation intervention. This study focused on the case of Japanese eels, whose population was declining due to commercial fishery and overfishing, and aimed to clarify potential alternative choices if ban regulations are issued. This study employed a best-worst scaling technique. Our analysis identified two consumer groups; approximately 30 % of consumers (the Potential Illegal group) preferred to select illegal eel consumption as their second-best preference. The Potential Illegal group tends to contain males, younger, and people who eat eels once or more annually, in comparison to the other group. Our findings can contribute to setting effective regulations as useful information about potential consumer choice changes.

Exploring Impacts of Gojek Application as a Sharing Economy Tool on Indonesian Economics and Society: Systematic Literature Review Approach

Digitisation has changed many industries, including the sharing economy. Indonesian multi-service platform Gojek has transformed logistics, finance, and transport. Job creation, economic growth, and social dynamics are examined in this study of Gojek's effects on Indonesia's economy and society. Society, business leaders, and policymakers must understand Gojek's influence. The positive and negative effects of Gojek's expansion on Indonesia's economy and society must be assessed. This study sheds light on digital platforms in developing economies and informs regulatory and development strategies. Gojek has boosted Indonesia's GDP and job creation, according to the study. The platform has helped drivers, micro-entrepreneurs, and small businesses earn flexible income. Gojek has changed consumer behaviour by making many services easier to use. Future viability, regulation compliance, and competition are gig economy concerns. Indonesia's digital economy relies on Gojek, which changed social norms. Theory enhances understanding of developing market digital platform economies and their socioeconomic effects. This study advises policymakers and businesses on promoting innovation with regulatory constraints and inclusive growth with digital platforms. This study emphasises the need to continuously evaluate digital platforms like Gojek to ensure their positive impact on economic growth and social welfare. Future research should examine long-term effects and compare digital platforms in similar economic contexts.