Citarum is the longest and biggest river in West Java, also known as the world’s most polluted river. The pollution is due to social and economic burden carried out by the river, as well as supporting millions inhabitant living along the river. The social-economic-activities in this most populated province of Indonesia led to the change of land function into housing and industrial activities. Deforestation in the headwaters added to the river damaged. The environment degradation in Citarum has been taking place since the 1980’s, when rapid industrialization activities started in the southern parts of Bandung that led to build ups of factory waste. Most factories thrown pollutants directly to the river without using waste water processing installation plant. Various programs to improve river water quality and environmental management have no results because they are not supported by changes in community behavior. Even though various programs have been carried out with large financial support from the government and international institutions, the revitalization and restoration program do not bring significant results. This paper aims to analyze the program by reviewing the role of government, non-government and the public through the SWAA approach (Strength, Weakness, Advocates, Adversaries). The research method used was descriptive analysis, with primary and secondary data collection. Primary data collection is carried out through interviews with government, non-governmental organizations, and community members. The results of the research aimed at the government and stakeholders as input for managing environmental management programs that are more successful and have a direct impact to community.