Constant Change Research Articles

Human resource management – sustainable practices

In the modern knowledge economy, the human factor plays a key role in successful business development. At the same time, the turmoil in the global economy and the state of the planet make the idea of sustainable development increasingly prominent. In these conditions, the human factor plays a key role in the successful development of business. The current dynamic business environment requires new techniques for achieving competitive advantage. Human resources, one of the organizations' most valuable assets, must be managed to provide long-term economic benefits and increase employee satisfaction and engagement. Neglecting the human factor in the constant changes of the environment can lead to negative consequences for organizations, which requires sustainable human resource management (HRM) to become part of their overall management framework. The purpose of this article is to review the sustainable management of organizations and the role of the human factor, by presenting a specific combination of people management practices that contribute to improving sustainability, leading to improved long-term development of companies.Views on the significance and essence of sustainable human resource management are summarized.

ЕКСПОРТ СІЛЬСЬКОГОСПОДАРСЬКОЇ ПРОДУКЦІЇ В УМОВАХ ВІЙНИ: РЕГІОНАЛЬНІ АСПЕКТИ

Introduction. Agriculture is one of the important export-oriented sectors of the economy of Ukraine. In the conditions of constant structural changes in the economy under the influence of economic and political instability, it is expedient to investigate the place of agricultural products in commodity exports of Ukraine, as well as in the formation of the export potential of the regions. It is urgent to identify the regional peculiarities of the export of agricultural products, to determine the specialization of the regions. The purpose of the article. The purpose of the study is to analyze the regional structure of agricultural exports, to determine the place of agriculture in the commodity exports of the regions, to point out the changes in the export structure caused by the full-scale war. Metods. The conducted research was based on the analysis of statistical data on export volumes in Ukraine and in the regions. Conclusions about regional aspects of export of agricultural products are made on the basis of data systematization, scientific abstraction and methods of comparative analysis. Results. The current trends in the export of agricultural products of Ukraine were studied. The share of regions in the formation of commodity exports of agricultural products of Ukraine has been established. The changes in the export structure (in terms of main product groups and subgroups) that took place under the influence of a full-scale war were determined. The share of agricultural products in the formation of the commodity structure of the regions' exports has been determined, and the export specialization of the regions (within agricultural products) has been determined. The main exporters, problems and promising directions of export development in the regions are indicated. It has been established that in certain regions of Ukraine, agricultural export plays a key role in the formation of the region's export potential. Conclusions. Based on the results of the conducted research, conclusions were made about the specialization of regions by types of agricultural products, the peculiarities and changes in trends regarding the export of agricultural products in the regions were indicated.

СУЧАСНІ ТЕНДЕНЦІЇ ІННОВАЦІЙНОГО РОЗВИТКУ БУДІВЕЛЬНОЇ ГАЛУЗІ УКРАЇНИ: МІЖНАРОДНА ПРАКТИКА

Introduction. In the current context of globalization and integration of the Ukrainian economy into the global space, the innovative development of the construction industry is of particular importance. The development of innovative solutions in construction is becoming a critical factor in increasing the competitiveness of the industry and analyzing advanced innovative technologies used in international practice and the possibilities of their adaptation to Ukrainian realities. The purpose of the article. The purpose of the article is to search for modern trends used in international practice related to the innovative development of the construction industry in Ukraine. Methods. The study of modern trends in the innovative development of the construction industry of Ukraine involves the use of scientific research methods that provide a systematic approach to analyzing the experience of developed countries, which allows obtaining objective results that contribute to the formation of recommendations for the implementation of innovations in Ukraine. Results. The article substantiates that the construction industry of Ukraine is one of the key sectors for economic development and, in the context of globalization and constant economic changes, it needs to be adapted to new realities. It is proved that one of the main factors of sustainable development of the construction industry is the introduction of modern innovations. The successful experience of developed countries in the field of construction is considered, which demonstrates that an innovative approach to the construction process is important for increasing competitiveness, developing infrastructure and improving environmental performance. Such successful experience is determined by the use of innovative technologies, sustainable construction practices, efficient resource management and attraction of international investments. The article provides several examples of successful experience in the field of construction in different countries. Leaders in the development of sustainable construction and energy-efficient technologies, in the use of renewable energy sources for construction, in the application of advanced technologies for the construction of earthquake-resistant buildings, in the creation of a sustainable urban environment through the use of vertical construction and in the integration of various engineering systems in cities are identified. The article determines that for Ukraine, which is undergoing an intensive economic transformation, the issue of introducing international innovations is extremely relevant. The factors that confirm the importance of introducing international innovations into the construction industry of Ukraine are identified. It is substantiated that they are due to the current situation in the country, its economic and social transformations, as well as the challenges facing the national construction sector. Conclusions are drawn that require a focus on the use of energy efficient technologies, smart buildings, sustainable materials, and the integration of digital technologies, which will significantly increase the efficiency of construction processes, reduce costs, and help preserve natural resources. Leveraging international experience in construction will also help Ukraine not only modernize its sector but also become competitive in the global construction services and investment market. Conclusiоns. The unstable economic situation, the consequences of military actions and global environmental challenges create a unique environment in which innovations become not only desirable but necessary, especially in the construction industry.

End-of-life care decision-making from perspectives of patients, family members and healthcare professionals in 10 countries: a qualitative study within the iLIVE project

ABSTRACT Patients and families facing the end of life deal with constant health changes, making their ongoing involvement in care decisions vital yet often overlooked. The iLIVE project conducted a qualitative study across 10 countries, exploring the experiences of patients, family members, and healthcare professionals, enabling a comprehensive exploration of the experiences of end-of-life decision-making. The findings suggest that common emotionally driven motives among patients – to avoid suffering, to have agency and be engaged with others, to give and receive care – significantly drive decision-making. Secondly, patients and families need support in determining what is best for them over time, minimising unnecessary uncertainty through subtle communication that requires skills and time, considering multiple motives, and the likely future, while also acknowledging its inherent uncertainty. This frames decision-making as a process to determine the most optimal course of actions in a specific context to meet these needs as much as possible and cope withthe distress arising from growing challenges to do so. However, these needs are often marginalised in settings dictated by systemic and contextual characteristics, heightening distress for everyone involved. The complexity of end-of-life decision-making, particularly when time is limited, poses challenges in finding the right focus, yet it remains imperative.

Protective potential of structural proteins of the SARS-CoV-2 virus in protecting against COVID-19

Introduction. Many different vaccines for the prevention of COVID-19 have received emergency use approval in the shortest possible time. Due to the high rate of variability of the pathogen, in this study we analyzed the variability of the structural proteins of the SARS-CoV-2 virus and compared their protective potential in protecting animals from COVID-19. The aim of the study was to compare the protective potential of the SARS-CoV-2 structural proteins in protecting animals from COVID-19. Materials and methods. The SARS-CoV-2 virus was used in the study. Transgenic mice B6.Cg-Tg(K18-ACE2)2Prlmn/J (F1) were used as model animals. Recombinant adenoviral vectors rAd5-S, rAd5-N, rAd5-M were used for immunization of animals. Various genetic, virological and immunological methods, as well as methods of working with animals, were used in the study. Results. The largest number of amino acid substitutions in the structural proteins of different SARS-CoV-2 variants was detected in glycoprotein S, the smallest — in nucleoprotein N. In the COVID-19 animal model, it was shown that only the use of glycoprotein S as a vaccine antigen allows to form protective immunity that protects 100% of animals from a lethal infection caused by the SARS-CoV-2 virus, while the use of protein N protects 50% of animals from a lethal infection, and protein M does not have a protective potential. Conclusion. The data obtained, as well as the analysis of the epidemiological efficacy of various mRNA and vector vaccines, demonstrate that the use of the SARS-CoV-2 glycoprotein S as an antigen allows to form the highest level of protection. Due to the constant change in circulating variants of the SARS-CoV-2 virus, the decrease in the effectiveness of the vaccines with the original antigen composition against new variants of the virus and the continuing high incidence of COVID-19, it is necessary to continuously monitor the effectiveness of vaccines against new variants of the virus and promptly update the antigen composition of vaccines when a decrease in effectiveness is detected.

Measurement of the depth of maximum of air-shower profiles with energies between 1018.5 and 1020 eV using the surface detector of the Pierre Auger Observatory and deep learning

We report an investigation of the mass composition of cosmic rays with energies from 3 to 100 EeV (1 EeV=1018 eV) using the distributions of the depth of shower maximum Xmax. The analysis relies on ∼50,000 events recorded by the surface detector of the Pierre Auger Observatory and a deep-learning-based reconstruction algorithm. Above energies of 5 EeV, the dataset offers a 10-fold increase in statistics with respect to fluorescence measurements at the Observatory. After cross-calibration using the fluorescence detector, this enables the first measurement of the evolution of the mean and the standard deviation of the Xmax distributions up to 100 EeV. Our findings are threefold: (i) The evolution of the mean logarithmic mass toward a heavier composition with increasing energy can be confirmed and is extended to 100 EeV. (ii) The evolution of the fluctuations of Xmax toward a heavier and purer composition with increasing energy can be confirmed with high statistics. We report a rather heavy composition and small fluctuations in Xmax at the highest energies. (iii) We find indications for a characteristic structure beyond a constant change in the mean logarithmic mass, featuring three breaks that are observed in proximity to the ankle, instep, and suppression features in the energy spectrum. Published by the American Physical Society 2025

Modelling organization for performance in the post covid-19 era: emerging frameworks and analytics

Business owners, strategic partners, and organization leaders typically conduct performance evaluation given that all organization operates under a constant changing milieu. One of the dramatic changes/challenges individuals and organizations all over the world had encountered is the COVID-19 pandemic. The disease spread rapidly and dramatically across the globe posing significant health, economic, and social challenges. This paper focuses on modelling the organization to navigate the challenges predisposed by COVID-19. It is based on a scooping review of related and current literature on COVID-19 imperatives, innovative and strategic initiatives. Literature review outcome shows that creative and innovative modelling of structures/frameworks influence the performance of a business organization because structures are necessary response tools to manage organizational changes/challenges. Creativity involves novel and useful ideas to solve a problem, innovation involves implementing and refining those ideas to create a tangible product, process, service, or technology that an end user can adopt. Similarly, business analytics was found to improve the performance of organizations. It helps them to identify significant trends across the supply chain and brings out valuable insights that enables the organization to make decisions in a timely and cost-effective manner. Based on the findings of this study, recommendations were made. It is believed, that this paper would provide a compass/response mechanism for managers/decision-makers, researchers and other stakeholders in their quest to navigate through post COVID-19 challenges.

Forecast modeling of the dynamics of main resources and construction of a simulation system for managing the activities of the regional energy system of the Samara region

Regional energy systems are complex dynamic systems that operate in conditions of constant changes in the external environment. In this regard, the task of developing complex management decisions and conducting a systemic analysis of the efficiency of its activities arises. To solve this problem, it is necessary to improve the mathematical models of the dynamics of capital, labor and fuel resources, since they have the greatest impact on the energy output of the energy system. The paper analyzes existing methods of mathematical description of the dynamics of basic resources and their shortcomings. The paper considers covariance-stationary models of time series in the form of difference equations with a deterministic polynomial trend. The paper presents the results of mathematical modeling of the dynamics of capital, labor and fuel resources based on statistical data on the activities of the energy system of the Samara Region, published in the annual reports of regional ministries and energy companies, and conducts a statistical analysis of them. Based on a comparative analysis of mathematical models, the most effective models of the dynamics of capital, labor and fuel resources with the best predictive qualities were selected. Also, in the work, a single-loop simulation model of the energy system management system was constructed by forming investments for the renewal of capital resources and the structure of the decision support system (DSS) was developed, allowing the formation of mathematically sound management decisions.

Pressure induced semimetal-to-metal transition and new structure of Ta2NiSe5 above 10GPa.

Previous studies of the transition metal chalcogenide Ta2NiSe5 has identified two phase transitions occurring between 0-10GPa, involving the excitonic insulator-to-semiconductor transition at 1GPa and the semiconductor-to-semimetal transition at 3GPa. However, there is still a lack of in-depth research on the changes in its physical properties changes above 10GPa. In this study, Ta2NiSe5 were investigated under high-pressure conditions using high-pressure X-ray diffraction and high-pressure X-ray absorption experiments. During the experimental process, a novel phase transition from the semimetal to the metal phase was observed between 10-60GPa, specifically between 10-14GPa, and the structure of the new phase was determined to be P21/m through first-principles calculations.Thistransition mechanism is attributed to the sliding of the weakly coupled layers of Ta2NiSe5 within the a-c plane, leading to changes in the crystal lattice constants and symmetry. This research fills a gap in the understanding of Ta2NiSe5's crystal structure under high pressure and contributes to the broader field of transition metal chalcogenides.&#xD.

IMPLEMENTAÇÃO DE UMA UNIDADE DE TERAPIA INTENSIVA(UTI) DURANTE A PANDEMIA DA CORONAVÍRUS EM UMA UNIDADE PÚBLICA DE SAÚDE: UM RELATO DE EXPERIÊNCIA

Objective: To describe the experience of a nurse in the implementation of an intensive care unit during the Coronavívus pandemic and the strategies used in the organization of the unit and the nursing team in the face of the difficulties imposed by the scenario experienced. Methodology: This is an experience report of nurses involved in the creation of a unit focused on the treatment of critically ill patients affected by COVID-19, at the height of the Coronavirus pandemic in Brazil. The study took place in two stages: in the first stage, a literature review was carried out and in the second stage, the description of the organization of the service, training of flows and established routines. Results: The physical space, routines in the service for intensive care of patients with COVID-19 were organized, and the nursing team was managed in terms of training, dimensioning, and emotional support for professionals. The difficulties and challenges encountered in terms of human, material and structural resources were described. Conclusions: Progress was made in the organization of care and training of professionals, as well as efficiency in the adequacy of the service in the face of constant changes. The obstacles experienced in coping with COVID-19 required a critical look from nurses, skills and competencies to establish new strategies to minimize losses in established processes and the spread of the new coronavirus.

Theoretical prediction of nitrogen-oxygen-anchored monatomic copper-doped graphene as an anode for alkaline ion batteries

Reasonably designing high-capacity novel electrode materials is key to further enhancing the energy density of ion batteries. Graphene has been considered one of the most promising candidates for anodes in ion batteries. However, the weak interaction between pure graphene and the corresponding ions results in a low theoretical capacity. Based on this, in this work the first-principles calculation is used to assess the viability of two-dimensional Cu/NO<sub>2</sub>G, a single-atom copper-doped graphene anchored by nitrogen and oxygen, as an anode material for Li/Na/K-ion batteries. The results show that Cu/NO<sub>2</sub>G is stable in terms of thermodynamics and kinetics. It maintains good conductivity before and after the adsorption of Li/Na/K, with theoretical capacities of 1639.9 mAh/g for lithium, 2025.8 mAh/g for sodium, and 1157.6 mAh/g for potassium. In the embedding process of Li/Na/K, the lattice constant changes minimally (less than 1%), indicating excellent cycling stability. Additionally, the migration energy barriers for Li, Na, and K on the surface of Cu/NO<sub>2</sub>G are 0.339 eV, 0.209 eV, and 0.098 eV, respectively, demonstrating its superior rate performance. In summary, these results provide a solid theoretical foundation for rationally designing metal single-atom doped graphene as a novel anode material for alkali metal ion batteries. All the data presented in this paper are openly available at <ext-link ext-link-type="uri" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://doi.org/10.57760/sciencedb.j00213.00063">https://doi.org/10.57760/sciencedb.j00213.00063</ext-link>.

Model of self-regulated learning of students – future teachers based on self-assessment of readiness for professional teaching activities

Introduction. The main requirement for a professional is to constantly learn which is put forward by the modern social situation and constant changes. New learning models based on self-regulation of learning are needed in order to create an educational environment where everyone can achieve success. For effective self-regulated learning of a student, it is important to conduct self-assessment of readiness for professional pedagogical activity. The use of self-assessment of readiness for professional activity of students – future teachers will avoid the destructive use of artificial intelligence products as author’s (non-original qualification, control works, abstracts, essays) in diagnostic procedures, increase the level of responsibility of the student himself for the individual educational result. The study was aimed at developing and testing the implementation efficiency of the self-regulated learning model of students – future teachers based on self-assessment of readiness for professional pedagogical activity. Materials and methods. In order to structure the self-assessment, a survey of 428 students of pedagogical training programs (bachelor’s, master’s, postgraduate) was conducted at the Tambov State University named after G.R. Derzhavin and the State University of Education (Russian Federation). The efficiency of the implementation of the model components was assessed by 106 students who took part in the experimental work. The U-Mann- Whitney criterion and the simplified J. Phillips ROI method were used to analyze the results. Results. A model of self-regulated student learning (components: self-assessment → goal; content; means; methods; forms of organization; stages of the cyclic process) and a toolkit for self-assessment of readiness for professional pedagogical activity have been developed, which can also be useful for individual support, tutoring, and mentoring of future and existing teachers. It has been revealed that the model of self-regulated student learning is more effective in comparison with traditional teaching models. When calculating the Mann-Whitney U criterion, a significant difference was determined between the control and experimental groups (according to the cognitive-technological criterion: U EMP = 217.5 (p≤0.05); according to the motivational-value criterion: U EMP = 204 (p≤0.01); according to the reflexive-technological criterion: U EMP = 190.5 (p≤0.01)). Conclusion. The novelty of the study consists in developing a model of self-regulated learning based on self- assessment of students’ readiness for professional pedagogical activity, which contributes to improving the quality of training of future teachers and the efficiency of the educational process. The results obtained can be used in developing models of self-regulated learning for students in other areas of training.

Plasmon hybridization model in molecules: molecular jackhammers.

We recently demonstrated molecular plasmons in cyanine dyes for the conversion of photon energy into mechanical energy through a whole-molecule coherent vibronic-driven-action. Here we present a model, a molecular plasmon analogue of molecular orbital theory and of plasmon hybridization in metal nanostructures. This model describes that molecular plasmons can be obtained from the combination or hybridization of elementary molecular fragments, resulting in molecules with hybridized plasmon resonances in the electromagnetic spectrum. We applied our approach to the hybridization of the benzoindole and heptamethine fragments for understanding of the resonance frequencies in cyanines using UV-vis and Raman spectroscopy. The molecular plasmon resonances in cyanines are tunable by engineering molecular structure modifications and controlling the dielectric constant of the medium in which the cyanines are dissolved. We measured the plasmonicity index, an easy-to-use and powerful tool to predict and quantify if an organic molecule in solution is a molecular plasmon. This is done by analyzing the UV-vis spectrum as a function of the change of the dielectric constant of the solvent. Our model provides a tool for understanding how to manipulate chemical structures and their interaction with light at the molecular scale as plasmon-driven molecular jackhammers for applications at the interface with biological structures.

Disruptions in Greenscape Politics in Modern Turkey: A Case Study of Başkent Nation s Garden

Public green spaces can be regarded as an important component of an urban tissue, besides bearing ideological political connotations. The emergence of modern parks as part of public greenscape started with the 19th century Ottoman Nation's Gardens. Following the first modern parks, which started to be referred to as Nation's Gardens in the Ottoman Empire, the notion of the garden was replaced by a park during the Republican Era, which displaced the Ottoman Nation's Gardens from cityscapes. The Nation's Gardens projects, revived as an election promise in 2018 and began to be built, forming part of Turkey's greenscapes in all provinces, differ from the Ottoman Nation's Gardens, to which they explicitly refer in the name. The article will discuss the changes in greenscape projects in Turkey that have been used as ideological tools and have undergone constant changes in every period and government. In line with the findings of the article, it is a fact that the users, contents, and even the locations of these greenscapes have been frequently altered throughout history. The article also provides a comprehensive analysis of the Başkent Nation's Garden project, being one of the most symbolic political projects, for discussing the changing ideologies and political priorities to open up a broader discussion on the nature of Greenscape Politics in Turkey. The research aims to contribute to the discussion of the obstacles created by the design of parks and garden areas, which form an important component of cities, differing with each political approach, thereby hindering the continuity of the urban fabric. It invites a critical examination of how political influence can create fragmentation in the field of city planning, ultimately affecting the sustainability, functionality, and cultural coherence of urban spaces.

STRATEGIC DIRECTIONS FOR INNOVATIVE DEVELOPMENT OF ENTERPRISE FINANCIAL-ECONOMIC SECURITY SYSTEMS BASED ON DIGITAL TECHNOLOGIES

A strategic approach has always been characterized by instability due to constant changes in the dynamics of the external environment in which modern enterprises operate. The intensification of directions for innovative development changes over time and depends on the current conditions of the enterprise's functioning. Digital technologies have transformed the situation, but the problem is whether they remain relevant over a prolonged period. Thus, the article aims to identify the current strategic directions for the innovative development of enterprise financial-economic security systems based on digital technologies. However, to highlight what is currently relevant, it is necessary to evaluate changes in their intensification over recent years to determine whether what worked several years ago can still yield proper results today. This will constitute the main scientific task. The research object is the financial-economic security of such open socio-economic systems as enterprises. The article identifies key strategic directions for the innovative development of enterprise financial-economic security systems in the IT sector, which are highly active in applying digital technologies. Comparing them through a method of comparisons by advantages, we determined the intensification over a specific period of more than five years, as this pertains to a strategic approach. IT and security experts were involved, and their opinions were processed through the Delphi method. As a result, despite minor fluctuations, the intensification of the strategic directions we identified has not changed significantly; therefore, they remain relevant today for enterprises in the IT sector. Given the existing restrictions in conditions of martial law, the practical application of the identified strategic directions was not realized. The restrictions also affected the industry specificity, as only the IT sector was considered. The further trajectory of research is to enable secure innovative development in the current conditions for IT sector enterprises.

Подходы к разработке концептуальной модели архитектуры цифровой медицинской экосистемы.

To date, no consensus has been formed in academic circles, nor in the medical and IT communities on what the architecture of the medical ecosystem should be. Due to the focus of medical ecosystems, unlike other business ecosystems, primarily on meeting the health-saving needs of patients, as well as due to constant changes in the IT world and modern business, the work on business and IT coordination in the interests of patients in the medical ecosystem is of particular importance. It is proposed to use an approach based on the concept of enterprise architecture (AP), which has been used for quite a long time for the development of information systems, in combination with an approach based on the management of IT services. This article provides a rationale for using the AP concept in conjunction with IT service management to align the needs of business and information technology in developing the architecture of the medical ecosystem. The purpose of this article is to give a general idea of the use of AP to solve the problems of joint value creation within the medical ecosystem by means of information technology. The article also presents the TOGAF framework as one of the most promising general frameworks for developing the architecture of the medical ecosystem. An array of ecosystem medical services is presented as an ecosystem product, and the main artifacts and the ecosystem management system are also described. This article can be a starting point for the development of the architecture of the medical ecosystem using existing architectural frameworks or for the development of specialized frameworks for use in this field.

The Intelligent Approaches to Organizing Secure Information Exchange in Dynamic Swarms of Unmanned Platforms

The article focuses on addressing the issue of data protection in the context of dynamic network topology and limited resources. In modern systems of autonomous unmanned platforms, the key task is to ensure reliable, secure, and energy-efficient information exchange between agents in conditions of constant changes in the swarm structure. The approaches proposed in the article include the use of lightweight cryptographic algorithms SIMON and SPECK, which provide minimal data transmission delays, low power consumption, and high resistance to attacks at the interception and modification level. The Q-learning algorithm, which allows agents to quickly adapt to changes in network topology, is discussed. Simulations conducted using the NS-3 platform demonstrated the advantage of intelligent approaches based on self-learning and cooperative decision-making methods in ensuring high system performance with minimal energy consumption and rapid adaptation to environmental changes. Security assessments confirmed the system's resilience to routing and data interception attacks, making these methods promising for further use in autonomous unmanned platforms

COMPETITIVENESS OF THE ENTERPRISE: THEORETICAL ASPECTS OF FORMATION AND PRACTICAL TOOLS OF IMPLEMENTATION

The article examines the theoretical foundations of building competitive advantages for enterprises, with a particular focus on modern concepts and practical approaches to their implementation. Competitive advantages are essential for ensuring the sustainability of companies, especially in the context of global competition, rapid technological developments, and constant changes in the external environment. A key factor in achieving these advantages is the ability to create unique resources and competencies that enable an enterprise to achieve sustained differentiation from competitors. Both tangible and intangible assets play a crucial role in this process. Among the most significant intangible resources are brand equity, corporate reputation, innovation potential, intellectual property, and know-how, all of which contribute to a unique market position. The article explores various strategic approaches for enhancing customer loyalty, increasing their commitment, and creating added value through improved product offerings. Theoretical models of competitive strategies—such as differentiation, cost leadership, and focus on specific market segments—are analyzed in terms of their practical application. In addition, the concept of dynamic capabilities is discussed, highlighting an enterprise's ability to rapidly adapt to external changes, enhance operational flexibility, and refresh its resource base to remain competitive. Innovation, digital technologies, automation, and robotics are also identified as critical elements for sustaining long-term competitive advantages and driving productivity growth. Furthermore, the role of human capital is emphasized, particularly the importance of skilled labor, ongoing professional development, and effective employee motivation programs. To maintain leadership positions in a rapidly evolving market, enterprises must invest consistently in innovation, enhance their dynamic capabilities, and respond flexibly to emerging challenges while optimizing resource use and internal management processes. This comprehensive approach enables firms to maintain and strengthen their competitive edge over time.

Национальное наследие как фактор роста инновационного потенциала компании

The article is devoted to the implementation of the company's innovative potential, during which the national heritage acts as a contributing factor. In the modern world, innovation acts not only as a source of socio-economic progress, but also asthe basis of a business’s competitive advantage. By developing and implementing innovations, the company improves its position in the market, produces competitive products, and improves its financial and economic results. An enterprise can increase demand for its products by differentiating them and developing new markets. The publishing industry is a sphere of application of innovations, as well as a sphere of popularization in society of innovations in various fields of knowledge and promoting their acceptance by society. Innovation is a way to optimize the activities of an enterprise and increase its competitiveness in the market. The development of a “flexible” approach to business, the development of new management strategies and decision-making in an innovative way, due to constant changes in market conditions, such as the economic situation, changes in sales markets, can be much more effective when accessing the wealth of cultural heritage. This not only solves purely economic problems, but generally supports the course towards strengthening state, cultural, value and economic sovereignty, civil identity based on the spiritual, moral and cultural values of the peoples of the Russian Federation, and the preservation of cultural heritage.

Analysis and Prevention of Financial Risks of Real Estate Enterprises in China

As an important pillar industry of the national economy, the real estate industry has the characteristics of high investment, high return and high risk. In the process of rapid economic development in China, the real estate industry has developed rapidly and become one of the main driving forces of economic growth. However, while pursuing high profits, real estate enterprises are also facing huge financial risks, which are directly related to the survival and development of enterprises. As a leading real estate enterprise in China, Vanke Group's financial situation and risk management strategy have attracted much attention. In recent years, with the constant changes in the macro-control policies of the national real estate industry, the financial risk problem of Vanke Group has become increasingly prominent. This paper aims to analyze the financial risks of Vanke Group and discuss how real estate enterprises can effectively identify, evaluate and prevent financial risks in the complex and changeable economic environment.