Challenges Of Social Media Research Articles

Managing Pharmaceutical Promotion Mix in the Rise of Social Media

ABSTRACTA manufacturer of a branded prescription drug typically uses traditional promotional tools to communicate with consumers (i.e., direct‐to‐consumer advertising) and physicians (i.e., detailing, sampling, and journal advertising). These promotions seek to enhance brand drug visibility and, eventually, increase brand sales. As medical communication norms generally dictate how healthcare information is communicated, the emergence of social media challenges such norms and potentially inflates (or deflates) the efficacy of pharmaceutical marketing communication. In such situations, a crucial research question revolves around how marketers will adjust their promotional strategies. In this study, the authors analyze the longitudinal data of 41 brand drugs from 7 therapeutic classes between 2007 and 2014. Through the lens of signaling theory, they empirically show that the volume and valence of social media posts can enhance or hinder the sales impacts of different promotional activities. Specifically, the volume and valence of social media posts have the potential to amplify the sales impact of detailing and direct‐to‐consumer advertising, while diminishing the effects of sampling and journal advertising. The volume and valence of brand drug mentions as well as consumer passion toward the brand drug display similar effects on the efficacy of pharmaceutical promotions. The findings shed new light on conventional pharmaceutical promotion practices in the presence of social media and provide novel implications for promotion mix management.

Men are Angry, and Women are Happy: A Transfer-Learning Approach for Analyzing Gender Stereotypes in Social Media Challenge Postings

Men are Angry, and Women are Happy: A Transfer-Learning Approach for Analyzing Gender Stereotypes in Social Media Challenge Postings

ENHANCING SECURITY IN NIGERIA: THE IMPLICATIONS OF SOCIAL MEDIA-BASED CRIME REPORTING

With the widespread use of social media platforms, individuals have increasingly turned to these platforms to report crimes, creating an evolving landscape for law enforcement and security agencies. Social media-based crime reporting has emerged as a transformative approach to public safety, offering real-time updates, accessibility, and community engagement. This study examines how social media platforms like Facebook and Twitter promote community mobilization and real-time information sharing by applying Information Diffusion Theory (IDT) and Social Network Theory (SNT). Notable examples, such as the Aluu Four lynching, End-SARS movement, Chibok kidnapping and the 2023 presidential elections amongst other events, demonstrate how social media plays a crucial role in increasing public knowledge, coordinating group efforts, and impacting legislative reforms. However, this innovative method of reporting also brings forth several security implications that demand careful consideration. By examining the advantages and challenges of social media for crime reporting, this study aims to provide insights into how such practices can enhance security measures while mitigating potential risks. This study, therefore, explores these security concerns and strategies for enhancing the security implications of social media-based crime reporting. It discusses the potential risks of misinformation, privacy issues, tipping off perpetrators, and the inadvertent exposure of victims and witnesses. The results emphasize the importance of adopting a well-rounded strategy to utilize the capabilities of social media for reporting crimes, while also acknowledging the difficulties it presents. The study highlights the need for collaboration between law enforcement agencies, policymakers, social media platforms, and the public to develop a robust legal framework, promote responsible reporting practices, and protect evidence integrity. The study therefore recommends the use of sophisticated verification technology, the establishment of responsible reporting criteria, collaboration with social media platforms, and the implementation of strong privacy protection measures.

Family education for safe social media use.

Children participate in social media challenges to satisfy their developmental needs. Unfortunately, joining these challenges may subject children to peer pressure, cyber-bullying, and physical dangers. Nurses must be well-versed in social media benefits, risks, and safety to provide appropriate guidance to families and advocate for them and safe social media use.

Clicks, likes, and mental strikes: the health industry's response to social media challenges.

Clicks, likes, and mental strikes: the health industry's response to social media challenges.

Social media challenges among adolescents – unconscious danger or peer pressure? Dangerous consequences of modern adolescents’ games

Social media challenges among adolescents – unconscious danger or peer pressure? Dangerous consequences of modern adolescents’ games

Cyber social proof and hazard: Investigating the impact of social media on pediatric burn incidents – Analysis and comprehensive literature review

Investigating the growing concern of pediatric burn injuries caused by social media challenges. Adolescents, seeking fame or succumbing to peer pressure, engage in risky behaviors, recording and sharing them online. The study presents two case reports detailing severe burn injuries resulting from such challenges, highlighting the physical and psychological toll on affected children and their families. In Case Report 1, a 14-year-old suffered severe burns attempting a TikTok challenge involving igniting a soaked t-shirt. The patient's critical condition necessitated intensive care, surgical procedures, and skin grafts, accompanied by complications like anemia and sepsis. Case Report 2 features a 9-year-old who sustained extensive burns while attempting another social media challenge. Treatment included escharolysis, skin grafts, and surgeries, with complications managed during the recovery process. A literature review explores social media-generated burn injuries, revealing their physical and psychological impact. The influence of social proof and peer pressure on adolescents' behavior in the digital age is discussed. The pandemic's effect on mental health is considered, emphasizing the vulnerability of adolescents to such challenges. In conclusion, the paper highlights the rising incidence of teen burn injuries linked to social media challenges. Urgent measures are needed to restrict the promotion of risky behaviors on social platforms. Alongside state-of-the-art burn treatments, comprehensive psychological care is essential for young patients and their families to cope with trauma. Increased content monitoring and the dissemination of prevention materials are recommended to mitigate the occurrence of such incidents.

BANKERS’ PERSPECTIVE ON SOCIAL MEDIA BANKING: A STUDY WITH SPECIAL REFERENCE TO SELECT INDIAN BANKS

Social Media Banking (SMB) is an electronic banking channel enabling users to perform their banking services and operations through social media. Most Indian banks use social media for advertisement, customer relations, and marketing communications of products and services, but only a few banks offer services related to social media banking. The main aim of this paper is to study the Bankers' perspective on Social Media Banking services provided by banks in India and the effect of demographic profiles. Primary data was collected through a structured questionnaire to achieve the above goal. The study considered selective public and private sector banks, and the significant variables were social media adoption in banks, benefits, and challenges of SMB. The researcher adopted a simple random sampling method to collect the data from 402 bank bankers who offer social media banking-related services to their customers, and the statistical tools used to attain the objectives of this study are the Independent sample t-test and ANOVA test. The study results from banking professionals whose banks offered SMB services showed a significant effect of demographic variables on social media adoption in banks and the benefits and challenges of SMB. The study's findings provide regulators and banks with insight into the benefits and challenges of social media banking, enabling them to implement a generalized framework and guidelines on social media banking. The researcher suggests to the banks that the benefits and challenges of social media banking pave the way to developing efficient and flawless models for their customers. At last, the study encourages customers to move towards social media for their relationship with banks and real-time grievance redressal.

Social media threats and health among adolescents: evidence from the health behaviour in school-aged children study

BackgroundSocial media are immensely popular among adolescents. Thus, concerns have been raised about the threats adolescents encounter on social media and the possible negative health consequences, such as depressive symptoms and anxiety. This study investigated the prevalence of nine social media threats: (1) cyberbullying, (2) sexual harassment, (3) racism, (4) unauthorized distribution of sensitive material, (5) phishing attempts, (6) misinformation, (7) the sale or distribution of drugs, (8) harmful or dangerous social media challenges, (9) content causing appearance pressures. The study also investigated how individual and social factors, problematic social media use (PSMU), and online communication with strangers are associated with social media threat exposure, as well as the association between social media threats and self-rated health, depressive feelings, and anxiety symptoms.Methods and findingsNationally representative Health Behaviour in School-aged Children (HBSC) data from Finland were obtained from 2288 respondents aged 11, 13, and 15 years. Fixed effects regression models were applied. The most common threat, encountered daily and weekly, was misinformation. Regression models showed that individual and social factors, PSMU, and online communication with strangers explained adolescent exposure to social media threats in differing ways. Furthermore, certain factors (e.g., emotional intelligence, family support) were associated with encountering social media threats less frequently, whereas other factors (e.g., PSMU, online communication with strangers) were associated with more frequent encounters. Daily and weekly exposure to social media threats was systematically associated with poor self-rated health, frequent depressive feelings, and anxiety symptoms.ConclusionsOur study highlights the need for intervention and health promotion efforts to mitigate adolescent exposure to social media threats and ensuing negative health consequences.

"Swipe & slice": decoding digital struggles with non-suicidal self-injuries among youngsters.

Nonsuicidal-self-injury (NSSI)-related content recently emerged on social networking sites (SNS), despite its relationship with NSSI conducts is still unclear. Hence, the current population-based cross-sectional study investigated the interplay between SNS use, NSSI content engagement, risky social media challenges (RSMCs), in a sample of 404 young adults (aged 18-24), focusing on the influence of problematic social media use (PSMU) and fear of missing out (FoMO). Around 51.5% of the samplewas engaged inNSSI-related contents on SNS, being mostly females (p<0.001), younger (p=0.005), transgender people and nonbinary people (p=0.030) and those who displayed higher PSMU (p<0.001) or FoMO (p=0.031). Around 66.2% of the sample currently practice NSSIs, predominantly among females (p<0.001), those using BeReal (p=0.012), actively looking for NSSIrelated contents on SNS (p<0.001) to be part of a group (p=0.0025) or learn how to practice NSSI (p=0.025). PSMU (p<0.001) and FoMO (p<0.001) emerged as significant predictors of NSSI content engagement, particularly among active seekers. NSSI conducts were significantly predicted by FoMO (p<0.001) and Snapchat (p=0.044), while negatively predicted by male sex (p<0.001), higher educational level (p=0.019) and age at which NSSI-related contents were firstly looked for (p=0.028). These findings underline the need to implement preventivepolicies and targeted interventions to monitor NSSI-related contents on SNS, the impact of PSMU and FoMO on NSSI, particularly among youngsters.

Understanding youth participation in social media challenges: A scoping review of definitions, typologies, and theoretical perspectives

Social media challenges (SMCs) have become more diverse and seemingly more extreme, with certain dangerous challenges causing immediate harm to participants and capturing the attention of media outlets and academics. Children and adolescents are the most at-risk groups, often engaging in these challenges without fully understanding the consequences. Nevertheless, most existing research and reporting on SMCs are driven by specific cases or phenomena. Thus, we conducted a scoping literature review of 66 studies that capture the breadth of the research field.Our review provides several critical insights. First, we identify a pronounced absence of theoretical grounding in the current literature, which we attribute to a focus on single-case and exploratory studies that often lack prior theoretical reasoning. This results in scattered and inconsistent descriptions of SMCs. This underscores the urgency of establishing a unified definition and a robust conceptual framework to explain the varied nature of SMCs. Second, the existing research predominantly fixates on the negative aspects of SMCs, narrowing the scope of analysis and overlooking the diverse intents and potential positive outcomes of engaging with SMCs, especially for young individuals.We propose a consolidated conceptualization of SMCs, providing a unified definition that captures their multifaceted nature. We introduce a typology to evaluate various SMCs, their underlying intents, and potential consequences, underscoring the necessity of considering a spectrum of SMCs—spanning positive, neutral, and negative—to fully comprehend the potential benefits and risks associated with participation. Our work aims to lay a theoretical groundwork for future research and practical interventions.

The Forensic Mental Health Implications of Social Media Challenges.

Children and adults are increasingly spending time on social networking sites where they may be exposed to social media challenges. These challenges, which are essentially dares or competitions, often involve participants recording themselves performing various activities to create a short video which they then share online. Many social media challenges may be considered relatively benign, but others may involve behaviors or tasks that lead to adverse outcomes, including injury and death. In this article, the authors describe different types of social media challenges, susceptibility to risk-taking among social media users, and the potential criminal and civil legal aspects of these challenges. This article focuses on the forensic mental health implications of social media challenges, including considerations for forensic psychiatrists and other mental health professionals who may become involved in court cases related to these challenges.

Dear Prime Minister, Mr Musk and Mr Zuckerberg!: The challenge of social media and platformed racism in the English premier league and football league

This paper draws on original research from a larger study of racism and Islamophobia online around football, particularly a set of interviews with staff at English football clubs whose responsibility is to manage social media. We use that information alongside our reflections on “platformed racism” to appraise how expressions of racism on social media differ from those in and around the grounds, and how clubs and others in football contest them. This involves a consideration of three themes commonly identified by those speaking on behalf of the clubs: The triggers that ignite racist posts; the partnerships necessary to counter them; and their proposed solutions. Hence this is not just a cue for a collective wringing of hands, but an effort to point the way forward.

Impact of social media “challenges” on poison center case volume for intentional ingestions among school-aged children: an observational study

Introduction Mental health problems among youth have escalated over the past decade, with increased rates of self-harm, including suicide attempts by ingestion. Social media use has been linked to youth mental health, including “challenges” urging youth to ingest substances for recreational and other purposes. We hypothesized that social media challenges for particular substances would temporally correspond with increased ingestions of these substances. Methods We identified peak Google Trends search times for social media ingestion challenges involving diphenhydramine, laundry pods, nutmeg, and cinnamon, and used data from America’s Poison Centers National Poison Data System to plot reported ingestions 3 months before and after peak searches in school-aged children. Results There were 2,169 individuals in the analysis. Diphenhydramine was the most frequently reported ingestion for misuse/abuse and suicidal purposes (n = 266 and 1,609, respectively). For all ingestions together, 45 percent (n = 979) had a moderate health effect, and 6.35 percent (n = 137) had a major health effect. Time of peak searches corresponded with increased ingestions for each substance. Discussion We found a temporal relationship between peak Google Trends searches for ingestion challenges and ingestions of that substance reported to United States poison centers. Compared to misuse/abuse ingestions, most suicidal ingestions peaked 1–2 months later, suggesting a public health opportunity for intervention. Limitations This retrospective observational study does not establish causal effect. All data are a result of self-reporting of the exposures, which may lead to a reporting bias. Google Trends is not the only search engine and likely underestimates the true incidence of social media posts. Conclusions Additional research is needed on the relationship between social media and youth mental health, particularly around “challenges” that place youths’ health at risk. There may be opportunities for intervention to decrease medical and mental health sequelae of these challenges.

42 Challenges for agricultural social media influencers engagement with young, non-ag adults

Abstract Segments of society question the welfare of animals in production, whether types of product consumption have a negative impact on personal health, and environmental sustainability of producing livestock. As most Americans are three or more generations removed from production agriculture (American Farm Bureau, 2020), they have minimal incentive to question unsubstantiated information purported by anti-animal agriculture groups. Ag communication strategies often seem to fall short compared with anti-agricultural messages shared throughout the media infosphere. Prominent forms of digital / social media (SM) platforms have infiltrated daily lives of society. With the significance of engagement factors such as likes, comments, shares, and saves on such platforms in mind, our research sought to assess the willingness of SM users to interact with content on Instagram created by agricultural social media influencers (SMIs). Participants (n = 855; ages 18-30 from the U.S. and a non-ag background) were recruited through Prolific and anonymously completed a Qualtrics survey. Quantitative data were responses to questions about willingness to engage with both general content and agriculture-related content. Participants were shown images and narrative content from well-established agricultural SMIs. Participants were surveyed both before and after being shown example image posts of agricultural SMIs. Data were analyzed utilizing SPSS with independent variables consisting of general content versus agricultural content while dependent variables were comprised of the summation of participant engagement type willingness which was operationalized by numerically converting the five-point Likert scale. Results showed differences (P &amp;lt; 0.05) in willingness to engage with agricultural SMI through likes, comments, shares, and saves than with general content. Results imply that agricultural SMIs will have more limited opportunities to facilitate engagement with young adult Instagram users than those that share generalized content. These outcomes reinforce a communication dilemma around SM engagement that focuses on reaching non-ag audiences with image and evidence-based agricultural content.

Social media use among adolescents with eating disorders: a double-edged sword.

Eating disorders are on the rise with a significant impact on mental health. Misuse of social media platforms is likely a significant contributing factor. This trend is especially pronounced among adolescents, who are increasingly using social media platforms for communications, building relationships, learning and entertainment. The unsupervised sharing of social media content can have drastic consequences on the physical and psychological wellbeing of youth, which often takes the form of "thinspiration" or "fitspiration". This probably serves as a trigger for those already struggling with eating disorders. In addition, there is a lack of awareness among youth and adults on ideal knowledge-sharing practices related to an eating disorder. By addressing the unique challenges that social media presents for youth with eating disorders, communities can work towards creating a safer and more supportive online environment on a global scale. At this junction, this article aims to share the current challenges of social media use among adolescents with eating disorders and put forth recommendations for how social media could be used as a tool for positive impact in this population.

Lost in a sea of highlight reels: The use of social media and mental health metaphors in online health blogs

This article explores the metaphorical conceptualisation of social media and its relationship with mental health and well-being in a specialised corpus of online health blogs, with the aim of discovering how people communicate their experience of social media use, and whether it has a positive or negative influence in their lives. For this purpose, a 20,000-word corpus of blog posts from online health communities, charities and personal blogs were collected and analysed. The main research questions are: a) How is social media conceptualised? b) Are metaphors used to conceptualise social media evaluative? c) How are mental health and well-being conceptualised? d) How are metaphors used to discuss the benefits and challenges of social media use for individuals who suffer from illness? Results show that the DRUGS, PLACE, PATH and FOOD source domains are used to conceptualise social media, and that metaphor is used to highlight both the positive impact of social media in providing social support and its negative impact on symptoms when used excessively.

Presenting a Social Media Marketing Model in the Fashion and Apparel Industry Using Grounded Theory

Objective: The purpose of this research is to present a social media marketing model in the fashion and apparel industry using grounded theory. Methodology: The nature of the present research is exploratory, employing qualitative data. The statistical population of the research includes experts and Ph.D. professors in marketing management at universities in Mazandaran Province. The researcher utilized the snowball sampling method to achieve theoretical saturation, which was attained after conducting interviews with 14 experts and scholars. Qualitative data were collected using structured interviews and analyzed through the qualitative grounded theory method. Findings: Four axial codes were identified and reported for causal factors, including online electronic business developments, online electronic business experience, characteristics of online customers, and social media marketing capabilities. For contextual factors, four axial codes were identified and reported, including online digital culture, online digital thinking, online electronic transformation infrastructure, and online digital leadership. Additionally, four axial codes were identified and reported for intervening factors, including cultural factors, social media challenges, and social and legal factors. For the central phenomenon, three axial codes were identified and reported, including social media marketing tools, social media marketing advertising, and social media marketing performance. For strategies, five axial codes were identified and reported, including the use of influencer marketing, investment in social media marketing, digital knowledge orientation, digital culture creation, and logistics (support) strategies. Finally, customer attitudinal and behavioral outcomes, as well as organizational outcomes, were identified. Conclusion: This research was initiated to develop a social media marketing model in the fashion and apparel industry using grounded theory. Through the qualitative method, the research progressed and reached a comprehensive model. At the end of the study, recommendations based on the researcher’s experiences are presented.

Impact of Social Media Challenges on Pediatric Single-Use Detergent Sacs and Diphenhydramine Ingestions Reported to United States Poison Control Centers

Impact of Social Media Challenges on Pediatric Single-Use Detergent Sacs and Diphenhydramine Ingestions Reported to United States Poison Control Centers

Uncertainties about waste using an online survey and review approach: Environmentalist perceptions, household waste compositions and views from media and science

Abstract Waste generation and subsequent plastic pollution pose a major threat to both human and environmental health. Furthering our understanding of waste at individual levels can inform future waste reduction strategies, education and policies. This study explores the components and perceptions among individuals using survey data combined with a mini-review. An online Qualtrics survey was distributed pre-COVID-19 following a global social media challenge, Futuristic February, which directed participants to collect their nonperishable waste during February 2020. Participants were asked about their waste generation, perceptions toward waste and plastic pollution issues, and environmental worldview using the New Ecological Paradigm (NEP) scale (n = 50). We also conducted a mini-review of eight waste and plastic pollution statements from our survey in both popular media and scientific journal articles. Survey results indicated participants had an overall pro-ecological worldview (M = 4.32, SD = 0.88) and reported cardboard and paper (66%) as the most commonly occurring nonperishable waste category. Across categories, food packaging was the most common waste type. Participants were most uncertain about statements focusing on bioplastic or biodegradable plastic, respectively (44% and 30%), while the statement on microplastic toxicity obtained 100% mild or strong agreement among participants. Uncertainty for reviewed statements varied depending on the topic and group. Popular media and scholarly articles did not always agree, possibly due to differences in communication of uncertainty or terminology definitions. These results can inform future policy and educational campaigns around topics of misinformation.