Abstract
This paper draws on original research from a larger study of racism and Islamophobia online around football, particularly a set of interviews with staff at English football clubs whose responsibility is to manage social media. We use that information alongside our reflections on “platformed racism” to appraise how expressions of racism on social media differ from those in and around the grounds, and how clubs and others in football contest them. This involves a consideration of three themes commonly identified by those speaking on behalf of the clubs: The triggers that ignite racist posts; the partnerships necessary to counter them; and their proposed solutions. Hence this is not just a cue for a collective wringing of hands, but an effort to point the way forward.
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