Temporal parameters were varied in two different observing response procedures. In Experiment I, concurrent variable-interval chain schedules were employed. Responding on one key led to either a stimulus correlated with reinforcement or a stimulus correlated with time-out. Responding on the other key led to a stimulus which ended either in reinforcement or time-out. The duration of the delay to reinforcement or time-out was varied, the delays for all three stimuli always remaining equal in a given phase. It was found that the longer the delay, the greater the preference for the observing response. In Experiment II a procedure was employed in which birds pecked during a “trial” to produce stimuli correlated with reinforcement or time-out at the end of the trial. The duration of the trial ending in time out was varied while the positive trial duration remained constant. It was found that the longer the duration of the negative trial, the greater the strength of observing responses. The results were interpreted as supporting the hypothesis that the value of a positive stimulus is a function of time spent in stimuli correlated with nonreinforcement.