This study first conceptualizes the relationshp between a nation's level of economic development adn vertical integration in its marketing channels. The proposed relationships are then investigated using data from 52 different countries. The channel for cereal based food products provides the focal point for the empirical analysis. The results substaniate the link between integration and 12 specific elements of economic development. These findings provide the basis for drawing implications with respect to developmental aspects of marketing, public policy, and future research activity.