The media and its use in the educational process, which has global importance, are the twenty-first century's challenge. In the pedagogical process, media education is addressed to each child within the context of any subject, ensuring the academic subject's required objectives and successful instructional activity, as well as the final results. Media is a tool in the pedagogical process for early learning games, aesthetic education, language skills, and mathematics, religion or ethics. It is not enough to have the developed equipment to use the media. In elementary school, the classroom equipped with appropriate media is more attractive for the students; it will facilitate the educational, developing and upbringing process and make it more stimulating. For the development of imagination, creativity, and independent search skills in elementary school, the supervised use of media during the educational process is particularly important. The media equipment is selected in accordance with the secondary school's curriculum, with targets set and the experience evaluated regularly. The controlled use of technological equipment is necessary in this case. Students' cognitive and artistic skills might be harmed by excessive media use in elementary school. It is justified that today's primary school students are extremely informed due to the media, their thinking skills are more developed. Today, there is a need for parent-teacher support processes for the child, strict content control, and pedagogical guidance from computer & Internet prevention. The use of technologies in the educational process is one of the urgent problems of modern pedagogy. The introduction of media technology in primary school has both advantages and disadvantages. Media education helps students navigate the information. They contribute to the development of positive motivation for learning, activate the cognitive, research and creative activities of younger schoolchildren, but can harm their health and negatively affect their worldview. The fact is that the 21st century is the age of high technologies. Therefore, education, which provides a high level of general knowledge, should be replaced by education focused on the creative development of each student's personality. Therefore, today it is necessary to revise the content of higher education, methods and types of education, that is, to apply pedagogical innovation.