Central Discourse Research Articles

Internal projects as strategic tools: an organisation-level perspective and a research agenda

PurposeThe purpose of this conceptual paper is to describe and explain how organisations use internal projects to implement organisation-level strategy objectives.Design/methodology/approachTheory development with an emphasis on explaining key constructs and their mutual relationships. The theoretical contribution is represented in a diagram along with a detailed verbal account.FindingsThe paper develops a dynamic, cross-level framework to illustrate the organisational processes and outcomes that determine project-based strategy implementation within a single organisation. The interplay between the base organisation and the project, and benefits realisation were singled out as key future research areas. The proposed framework engages with central discourses in the fields of project management, strategic management, innovation studies, knowledge management and organisation studies.Research limitations/implicationsOnly the contours of an organisation-level theory of strategically motivated internal projects are outlined. Future research must elaborate on the complexities, the non-linear relationships and the boundary conditions that follow from the proposed framework.Practical implicationsManagers are alerted to the strategic role of internal projects, how these projects help connect strategy and performance and what the accompanying organisational processes and outcomes look like.Originality/valueThe paper constitutes an early conceptual treatment of strategy-driven internal projects as a distinct project category, thus addressing a major knowledge gap in project studies. Organisational project-management theory is extended with suggestions for future research.

Playing with happiness: Biopolitics, childhood and representations of play

Play is a central discourse in policy and practice pertaining to young children's learning, development and well-being in many countries around the world. Dominant ways of understanding and advocating for play often construct universalising notions of children and childhood, overlooking that play is always-already culturally situated and ideologically inflected. In play discourse, happiness is constituted as an unproblematised condition, goal and outcome of children's play, and as an antidote to contemporary childhoods burdened by geopolitical, social and environmental issues. In this article, the authors analyse images of children at play in curriculum frameworks, documents and reports, exploring the ways that happiness consistently features as a largely unspoken/unwritten expectation and rationale for policies and policy advocacy concerning play in early childhood. Informed by post-structural theories of biopolitical power, everyday practices and the cultural politics of emotion, and utilising analytical techniques from social semiotics and discourse analysis, the authors argue that visual representations in the documents analysed depict play and happiness as co-implicated. They contend that these representations function in the production of play discourses that both assume and obligate children and childhood to happiness. They interrogate play in these terms, critiquing discursive tropes that are contingent on the co-implication of play and happiness with biopolitical subjectification in order to consider the relevance and utility of play as a policy and pedagogical export to diverse parts of the world.

공원 이슈에 대한 주요 언론의 담론변화분석† - 1995년부터 2019년까지 신문 기사를 중심으로 -

Parks became essential to people after the introduction of modern parks in Korea. Following mayoral elections by popular vote, issues surrounding parks, such as the creation of parks, have arisen and have been publicized by the media, allowing for the formation of discourse. Accordingly, this study conducted a topic analysis by collecting news articles from major media outlets in Korea that addressed issues related to parks since 1995, after the introduction of mayoral elections by popular vote, and analyzed changes over time in the discourse on parks through semantic network analysis. As a result of a Latent Dirichlet allocation topic modeling analysis, the following five topics were classified: urban park expansion (Topic 1), historical and cultural parks (Topic 2), use programs (Topic 3), zoo event (Topic 4), and conflicts in the park creation process (Topic 5). The park-related discourse addressed by the media is as follows. First, the creation process and conflicts regarding the quantitative expansion of parks are treated as the central discourse. Second, the names of parks appear as keywords every time a new park is created, and they are mentioned continuously from then on, thereby playing an important role in the formation of discourse. Third,

Sawako Nakayasu Eats Sagawa Chika: Translation, Poetry, and (Post)Modernism

ABSTRACT This article examines the works of modernist poet Sagawa Chika (1911–1936) and her translator Sawako Nakayasu (b.1975), analyzing how they both intersect translation and creation, problematizing issues of gender. Sawako Nakayasu’s Mouth: Eats color (2011) is a collection mixing English, Japanese, French, and Spanish ‘translations, anti-translations, and originals’, which have as a starting point Sagawa Chika’s poems. I first discuss Sagawa’s work translating writers such as James Joyce, Charles Reznikoff, and others, focusing on the way in which she develops a unique poetic vocabulary through translation, setting her apart within the (male-centered) modernist movement. Next, I analyze the way Nakayasu approaches Sagawa’s texts when rendering them into English, making the translation process visible and positioning some of the results as nijisōsaku (spin-offs), or ‘transcreations’. My analysis of the above-mentioned texts will shed light on translation, self-translation, and anti-translation as methods through which the woman poet-translator explores unique ways of being and writing in the world. Special attention will be paid to translation as anthropophagy from the margins, that is, as a process of consuming and metabolizing central discourses, sometimes beyond recognition.

Dakwah Jamaah Tabligh di Asia Tenggara; Negosiasi Mazhab, Transformasi Pendidikan dan Fasilitator Konflik Politik-Keagamaan

Mazhab was not the fundamental and central discourse in Tablighi Jamaat (TJ) communities. It is in the opposite position where mazhab discourses have been isolated and marginalized within the TJ broader dawah material context. TJ figures accused and claimed mazhab as the primary source of conflict and division that hindered progression and global interaction among Muslim groups. Thus, mazhab was fluid and negotiable in JT dawah and ritual activities, particularly when the members of TJ in a dawah camp program (khuruj). As a result, TJ has a good position and image in the community and less rejection and resistance by other communities than Ikhwanul Muslimin or Hizbut Tahrir. However, the choice of ignoring mazhab discourses emerges a social stigma and judgment to Tabligi as the group that does not fully understand Islam. The article aims to understand the phenomena of practicing mazhab in the TJ community in Southeast Asia, particularly in Thailand, Malaysia, and Indonesia. The article also investigates the mazhab negotiation between TJ members and local people where the dawah occurs in a specific context. The article also looks at changes in religious educational program developed by TJ members that tend to be informal religious education. The majority of informal religious education surrounding JT communities is tahfiz school (memorizing the Quran). TJ members are more interested in sending their children to tahfiz school than informal school and later become Islamic priests (kyai). They are not interested to see their children take the university level. Besides, the article also concerns exploring another role of TJ in a socio-political context where they become facilitators to overcome the Pattani Muslim conflict with the Thai government.

A reevaluation of human capital accumulation and economic growth in OECD

Over the last three decades, the renewed interest in key drivers of economic growth in OECD countries has been the central discourse. The argument is whether physical or human capital matters for the economic growth in these countries. This study contributes to the ongoing debate by exploring the connection between human capital accumulation and economic growth between 1986 and 2018 for a panel of 24 OECD countries. The empirical evidence is based on the fixed effect and two‐stage lease squares (2SLS). The result indicates that growth does not converge between countries. Further evidence shows that human capital, the savings rate, and the openness of trade play a vital role in OECD countries' economic growth. On the contrary, the findings show that life expectancy and inflation have adverse effects on growth. Thus, the study recommends the urgent need for intervention programs tailored toward improving research and development combined with investment in the well‐being of the people and the effective utilization of human capital to promote growth while mitigating inflationary pressure. Highlights The study flashlight on the link between human capital accumulation and economic growth It highlights various issues surrounding the gaps in Solow model. The evidenced is based on Pooled OLS, G2SLS, and FE‐IV regression. Our results indicate that human capital accumulation (education and health) has a positive and significant relationship with economic growth.

The Category of Asian Studies in Chile

This research article consists of a study on the category of Asian Studies in Chile. The work aims to describe, synchronously, three instances that characterize its contingency: first, the process of objectivation of “Asia”; second, the rules that enable its enunciability and field within knowledge; and, third, the central discourses that intertwine it. Thus, this work proposes that the category of Asian Studies in Chile is composed of at least three rules of enunciation: the notion of bridging, practicality and similarity. Such concepts allow the limitation and organization of the different discursive regions of Asian Studies, the range of things it can say and the ways in which Asia occurs as an object of study.

Contesting Welfare Discourses in Post-New Order Indonesia

This article analyses the contestation of 'welfare' discourses in Indonesia since the fall of the New Order, employing the discourse theory offered by Ernesto Laclau and Chantal Mouffe in their Hegemony and Socialist Strategy (2001 [1985]). Its main argument is that welfare is an “empty signifier”, the meaning of which may shift or change as a consequence of the unfinished discursive contestations of various subject positions. This article identifies four central discourses, or master signifiers, between 1998 and 2015 that serve as “nodal points” in the hegemonisation of welfare: "Social Safety Net", "Creative Innovation" versus "Electoral Strategy", "Sustainable Development", and "Right of the People and Constitutional Obligation of the State". The dominant and hegemonic meaning of welfare, understood here as a “nodal point”, is only temporary; it is partially fixed, while at the same time experiencing ongoing discursive contestation. It is, is being, and will be subjected to unending dislocation.

The financial inclusion agenda: for poverty alleviation or monetary control?

This article argues that financial inclusion policy in Pakistan has been subsumed by the regulatory needs of the central bank, opening a divide between the ‘development approach’ of donors and the ‘regulatory approach’ of the central bank. This shift is identified in an emerging macro turn in central bank discourse and policy, which is steering the National Financial Inclusion Strategy away from the person-centred donor-driven agenda towards the imperative of shoring up rupee governance amidst burgeoning informal markets, low levels of bank intermediation and high levels of currency-in-circulation. The article argues that this rerouting of financial inclusion policy is ultimately a consequence of the central bank’s failure to grasp effective policy control over the rupee following rapid economic liberalization in the 1990s. The article explores why growing informality in money and markets is a problem for monetary governance; how financial inclusion answers to this predicament; and why the shift from poverty alleviation to monetary control remains unforeseen by donors. The article shows why inflation targeting – itself core to the wider liberalization project – hinges on the success of financial inclusion, thus revealing an important new driver propelling the financial inclusion agenda forward amidst implicit and unforeseen conflict between donors and the national leadership.

Mental Health Discourses on Twitter during Mental Health Awareness Week

Promoting health-related campaigns on Twitter has increasingly become a world-wide choice to raise awareness and disseminate health information. Data retrieved from Twitter are now being used to explore how users express their views, attitudes and personal experiences of health-related issues. We focused on Twitter discourse reproduced during Mental Health Awareness Week 2017 by examining 1,200 tweets containing the keywords ‘mental health’, ‘mental illness’, ‘mental disorders’ and ‘#MHAW’. The analysis revealed ‘awareness and advocacy’, ‘stigmatization’, and ‘personal experience of mental health/illness’ as the central discourses within the sample. The article concludes with some recommendations for future research on digitally-mediated health communication.

EU mental health governance and citizen participation: a global governmentality perspective

Over the last three decades, a system of European Union mental health governance (EUMHG) emerged, via instruments including strategies for action, joint actions, pacts and high-level expert groups. It sponsored multiple projects, initiatives and research, and involved state, non-state and European institutional actors. This paper attempts to understand how EUMHG operated and the structure of political relations within it, attending especially to opportunities for citizen participation. It adopts a global governmentality approach that focuses on practices and discourses. It finds that EUMHG practices including benchmarks, best practices and risk-thinking reinforced larger EU policy goals of market-optimisation, and that the central discourses of de-institutionalisation (DI) and community mental health (CMH) shifted meaning over time, first apprehending mental health as a public-health goal, then targeting mental ill-health as a burden to states. Finally, it finds that non-governmental organisations' (NGOs) work within EUMHG rendered them both objects and subjects of government. Through these dynamics, citizens usually were positioned outside governance, and NGO identities were altered, though CMH's transformative potential remained. Citizen participation in EUMHG was heavily conditioned. NGO and citizen power will need vigilant protection in any future EUMHG.

Privileged Accounts in the Debate over Coal-Fired Power in the United States

This paper builds on Freudenburg’s concept of “privileged accounts” and Hajer’s work on the discourse of environmental policy by analyzing the debate over coal-fired power in the United States before and after the 2016 presidential election. A mixed-methods analysis of qualitative interviews with federal energy policy actors shows that anti-regulation narratives were central to the discourse. Results highlight shifts in pro-coal narratives as members and supporters of the coal industry adapted their discursive strategies to align with political and market transitions: whereas respondents used varied narratives during the pre-election period, the core arguments in the post-election period revolved around a more cohesive set of narratives about legal opposition to regulations and the importance of coal as a source of affordable, reliable energy. Additionally, the themes of climate denial and coal jobs—documented as dominant in previous research—were relatively rare and remained peripheral to the central discourse coalitions identified in this study.

Obstacles to intergenerational communication in caregivers\u2019 narratives regarding young people\u2019s sexual and reproductive health and lifestyle in rural South Africa

BackgroundStatistics from South Africa show the world’s highest HIV prevalence with an estimated seven million people living with the virus. Several studies have pointed to communication about sexuality between parents/caregivers and children as a protective factor. However, communication between generations has been described as problematic, especially due to discomfort in discussing sexual matters. The aim of this study was to explore how caregivers in a poor, rural part of South Africa talked about young people in general, their sexuality, and their lifestyle practices. A particular interest was directed towards central discourses in the caregivers’ narratives and how these discourses were of importance for the caregivers to function as conversation partners for young people.MethodsIn this qualitative study convenience sampling was used to select and invite participants. Information was collected from nine one-on-one interviews conducted with caregivers from rural areas within South Africa. The interview guide included nine main questions and optional probing questions. Each interview took place in an uninterrupted setting of choice associated with the caregivers’ home environment. The interviews were transcribed and analyzed using discourse analysis.ResultsInterview narratives were characterized by three central discourses – demoralized youths in a changing society, prevailing risks and modernity and a generation gap. The youths were discursively constructed as a problematic group relating to specific prevailing risks such as early pregnancies, modern technologies, STI/HIV and contraceptives. The interview narratives illustrated that caregivers tried to impose their views of a respectable lifestyle in young people. At the same time caregivers expressed a morality of despair mirroring a generation gap which counteracted their ability to communicate with their children and grandchildren.ConclusionsThe findings add to the body of earlier research illustrating that rural South African caregivers and their children/grandchildren hold different moral standards. The interview material reflected a ‘clash’ between generations relating to their differing perceptions of a desirable lifestyle. To overcome the generational gap, we recommend further research about how a well-founded national and community collaboration linked to school-based programs can support family participation in order to empower adults in their communication with young people.

An Examination of The Threats of Climate Change, Herdsmen Migration and the Proliferation of Arms: Issues, Challenges and the Way Forward in Southeast Nigeria

The central discourse of this study is on climate change and its implications on herdsmen migration, and proliferation of arms : issues, challenges and the way forward in southeast Nigeria. The hazards of climate change conditions which necessitated herdsmen migrations down southeast in search of pastures for their cattle, have turned caustic by the invasion of farmlands owned by host communities with impunity thereby causing bloodbaths. To this effect, the study focuses primarily on the need to create a human environment where the quality of life of Nigerians in the southeast will be greatly enhanced through mitigating all processes that promote climate change. To achieve the objectives of the study, two research questions were formulated to guide the study. Literatures related to the variables were reviewed including the adoption of a purposive sampling technique to select 300 respondents who constituted the data for the research. Theory of Eco-Violence was used as theoretical framework to guide the study. In-depth Interview (IDI) and Focus Group Discussion (FGD) were used to elicit data from the respondents. Qualitative analysis was employed to assess the two research questions. Among the findings, the study revealed that climate change processes have affected the biophysical life support system including vegetation, water resources, soil and atmosphere which constitute the elements that support the long term sustainability of life on earth. In addition, the study also showed that climate change has precipitated resource conflicts between herdsmen and host communities leading to loss of lives and destruction of properties running into billions of naira. Again, that government inability to make any arrest seem to suggest covertly that the herdsmen are being protected and this has over time impacted negatively on the various segments of society. Furthermore, the dismissal of the detestable killings of farmers by herdsmen as being the handiwork of foreigners, while doing nothing to halt the incessant atrocities against the root and tuber farmers in the south remains worrisome for a government that claims to respect human lives. The study concludes that southeast Nigeria has had unfair share of climate change hazards such as herdsmen migration, proliferation of arms, bloodbath visited upon host communities for resisting the destruction of crops. Finally, study recommends that government should start being proactive in curtailing the menace of herdsmen, and putting down all time tested policies to checkmate the hazards of climate change. In addition, all anthropogenic factors should give way for sustainable development to take precedence. Keywords: Climate change; Herdsmen, Proliferation of arms, Resource scarcity DOI: 10.7176/RHSS/10-4-16 Publication date: February 29 th 2020

It’s the Best Day of Your Life: Dominant Discourses in Brides’ Wedding Planning

ABSTRACTCultural discourses surrounding weddings and wedding planning are commonly focused on the bride. Relational Dialectics Theory 2.0 is used to conduct a critical analysis of wedding planning discourses through a Critical Interpersonal and Family Communication (CIFC) lens. Contrapuntal analysis is used to analyze interview transcripts of women talking about planning their weddings. Dominant discourses include the idea of the wedding as the perfect day, a day all about the bride. Competing, marginalized discourses wherein resistance to the central discourse is manifested include the idea that the marital relationship, not the wedding day, is the important focal point. The cultural ideology of the wedding day belonging to and being about the bride is central and powerful. Considering this discourse from a CIFC perspective, the status quo (i.e., weddings are all about the bride) is largely reinforced. This dominant discourse of wedding planning is one of individualism with the bride’s pursuit of perfection prioritized over relational discourses. Resistance to the dominant ideology is noted, but there is little critique or transformation. Although the brides appear to operate from a position of power and self-interest, the question must be asked, who does the discourse of the status quo serve?

Consumption Ethics: A Review and Analysis of Future Directions for Interdisciplinary Research

The terminology employed to explore consumption ethics, the counterpart to business ethics, is increasingly varied not least because consumption has become a central discourse and area of investigation across disciplines (e.g. Graeber, 2011). Rather than assuming interchangeability, we argue that these differences signify divergent understandings and contextual nuances and should, therefore, inform future writing and understanding in this area. Accordingly, this article advances consumer ethics scholarship through a systematic review of the current literature that identifies key areas of convergence and contradiction. We then present the articles in this Journal of Business Ethics Symposium and analyse how these articles fit within the interdisciplinary themes. Subsequently, we develop a transdisciplinary theoretical framework that encapsulates the complexity and contextual nature of consumption ethics. We conclude by outlining how genuinely transdisciplinary research into the intersection of ethics with consumption may develop.

Offline: What is the point of gender equality anyway?

Two of the great global health issues of the 21st century are the climate emergency and gender inequality. The first is an incipient mass extinction event facing the biosphere. The second is a disfiguring moral injustice that, unless addressed, will severely limit possibilities for advancing the health and wellbeing of all peoples. But while the climate crisis has recently achieved wider awareness, triggering public concern and even (admittedly inadequate) political action, gender inequality remains marginal to the central discourse of society. Several attempts have been made to catapult gender into the mainstream of national politics and international affairs. The most important was the 1995 Beijing Declaration and Platform for Action, celebrating its 25th anniversary next year. The Declaration called for “the advancement and empowerment of women all over the world”. This proposition was grounded on the principles of sustainable development—economic growth, social development, environmental protection, and social justice. Sustained economic growth would provide the basis for investments in primary health care. And those principles would also mean that women must have “equal access to economic resources”, including access to markets. In 2020, there will be a major review of progress towards these commitments—Beijing+25. Next year will be the most important opportunity for a generation to accelerate action to improve the health of women and girls. But that opportunity cannot be seized by taking a business-as-usual approach to gender inequality, an approach unfortunately endorsed and institutionalised by the Beijing Declaration's advocacy for economic development through market capitalism. As currently conceived, Beijing+25 will fail. A more fundamental question must be asked: what is the point of gender equality? SDG-5 defines gender equality as ending all forms of discrimination and violence against women and girls; eliminating harmful practices (such as early marriage and female genital mutilation); recognising and valuing unpaid care and domestic work; ensuring women's full and effective participation in political, economic, and public life; and ensuring universal access to sexual and reproductive health and rights. These objectives deserve the global health community's full support. But the political and economic frameworks within which these targets exist mean they can never be fully achieved. As Cinzia Arruzza, Tithi Bhattacharya, and Nancy Fraser argue in Feminism for the 99%: A Manifesto (Verso, 2019), “capitalist societies are also by definition wellsprings of gender oppression”. The liberal “lean-in” feminism prevalent today is the “handmaiden of capitalism”. In its “bankruptcy”, liberal feminism offers nothing more than “equal opportunity domination”. Arruzza, Bhattacharya, and Fraser offer 11 theses that draw the contours of an entirely different vision for gender equality. Put simply, capitalism is the problem, not the solution. Capitalist society inherently undervalues women's work, paid and unpaid—“it propounds a market-centred view of equality that dovetails perfectly with the prevailing corporate enthusiasm for ‘diversity’…liberal feminism steadfastly refuses to address the socioeconomic constraints that make freedom and empowerment impossible for the large majority of women”. Instead, liberal feminism “outsources oppression” and envisions a world where “a few privileged souls can attain positions and pay on a par with the men of their own class”. Feminism risks being “a vehicle of self-promotion, deployed less to liberate the many than to elevate the few”. The crucial step that capitalism made to reinvent women's oppression “was to separate the making of people from the making of profit”. The making of people—social reproduction—“relies on gender roles and entrenches gender oppression”. What Arruzza, Bhattacharya, and Fraser propose is “gender justice in an anticapitalist form”. They reject liberal feminism. They embrace “an anticapitalist feminism—a feminism for the 99%”. They also emphasise “the enormous political potential of women's power: the power of those whose paid and unpaid work sustains the world”. Free, universal, not-for-profit health care is foundational to this vision. But it cannot be realised unless capitalism itself becomes a target. And this truth is one that the conveners of Beijing+25 choose to ignore, with fatal consequences for the health of women and girls worldwide.

Moulding the democratic citizen of the future: On the discourses and practices of film education in Sweden

The aim of this article is to convey the history, practices and central discourses of film education in Sweden. The first part takes the pioneering efforts, dating back to 1908, as a starting point for describing the development of nationwide school cinema, financed by public funding and coordinated by the Swedish Film Institute. As I will argue, film education in Sweden is primarily used as a tool for fostering democratic citizens. The second part of the article discusses the main discourses of this film education model – that is, what constitutes this democratic citizen – and how these are conveyed. An analysis of film study guides produced by the Swedish Film Institute between 1988 and 2018 demonstrates that the main aim of what could be referred to as the Swedish model is to foster the basic principles of human rights as defined by the United Nations, and that this is achieved in a very convincing manner.

An Analysis of the Purpose and Causes of the “Central Discourse” in Islām: A Study from Historic to Contemporary Era

The wasaṭiyyah (Islamic moderation) concept is deep-rooted in Islam. It is a straight path, a good between two evils; it maintains balance between the two extremes of excess and deficiency, and between fanaticism and negligence. Moderation was widely practiced with the advent of Islam. It was a noteworthy aspect of people’s day to day life and conducts. The term wasaṭiyyah (moderation) emerged in the early eighties. It was initially introduced by Shiekh Yūsuf Al-Qaraḍāwī. He used it in his books and discourses, and gradually it become very prevalent. Few factors resulted in widespread use of the term, the main factor is the western systematic campaign against Islam and Muslims to distort their image and label them with terrorism and extremism. Therefore, they frequently used the term wasaṭiyyah to prove themselves against these accusations. Another factor is the current situation in most Muslim countries and their struggle with social and political injustice which turns Muslim youth to extremism and terrorism that is why Muslim scholars and reformers, through their moderate discourse, stood up and condemned fanaticism and radical ideology. All that made the term wasaṭiyyah widely used by different people from all walks of life, and each has its aims and intentions behind embracing the moderate discourse and raising the flag of wasaṭiyyah (moderation).

Significado e considerações sobre a osteoporose por mulheres com e sem diagnóstico da doença

Introdução: Entre pacientes diagnosticados e em tratamento para osteoporose, acredita-se que há desconhecimento geral sobre a doença. Entre os pacientes em faixa etária de risco, não diagnosticados, crê-se que o desconhecimento é maior. Objetivo: Avaliar as considerações de mulheres sobre o conceito da osteoporose e sua prevenção. Métodos: Estudo qualitativo, descritivo, realizado no Hospital das Clínicas da Universidade Federal de Minas Gerais, Belo Horizonte, com 10 pacientes portadores de osteoporose, e 10 pacientes sem. A tabulação dos dados ocorreu por meio da utilização de três figuras metodológicas: ideia central, expressões chave e o discurso sujeito coletivo. O estudo foi aprovado pelo Comitê de Ética e Pesquisa com Seres Humanos. Resultados: Dentre as pacientes com diagnóstico, destacou-se como ideias centrais a vulnerabilidade às fraturas e os conceitos de apresentação da doença como osteopenia e osteoporose. No grupo sem diagnóstico, 40% desconhecia a doença. Na prevenção, observou-se maior conhecimento no grupo portador da doença, sendo as ideias centrais destacadas: os exercícios físicos, alimentação rica em cálcio e vitamina D, além da exposição solar. Conclusão: Evidenciou-se um conhecimento limitado sobre a osteoporose e suas formas de prevenção, sobretudo no grupo sem diagnóstico, porém em faixa etária de risco. Assim, conclui-se que, tratando-se de uma doença de elevada prevalência, de altos custos orçamentários para a saúde pública, e com riscos significativos uma vez não diagnosticados e não tratada, medidas resolutivas de maior esclarecimento sobre a doença devem ser praticadas em todas as esferas da saúde pública.