The chromophore of a visual pigment, 11- cis retinal, was conjugated with proteins, such as bovine serum albumin, alcohol dehydrogenase, α-chymotrypsin, α-amylase, and lysozyme. These retinal-protein conjugates were incorporated in a cellulose triacetate membrane together with phosphatidyl choline. The entrapped-retinal membranes responded to visible light in their transmembrane potential. The photo-induced potential was triggered by the photoisomerization of the membrane-bound retinal. The incorporation of a protein, especially of a hydrophobic protein such as bovine serum albumin, was found to markedly enhance the extent of the photo-induced potential. The mechanism of potential generation is discussed.