Herein we report the effect of the Cr3+ content on the distinctive features of the first-ever auto-combustion-synthesis-produced Cr3+ doped ZnO nanoparticles utilizing leucine as the fuel. To assess the impact of fuel and Cr3+ content on the structural, optical, and luminescence characteristics, as-synthesized powders were systematically examined using powder XRD, UV–Visible, and Photoluminescence spectroscopy. Structural studies show that the exothermicity of the redox mixture containing oxidizer and fuel combination leads to the development of polycrystalline, single-phase, and nanosized particles. XRD analysis shows that, reduced crystallite size with Cr3+ content. In contrast, other characteristics like lattice parameters, unit cell volume, strain, and dislocation density, were shown to increase linearly with Cr3+ concentration up to 7 mol%. Additionally, it is seen that the predicted Urbach energy values rise as Cr3+ is added to the ZnO host matrix, indicating that the substitution of Cr3+ for Zn in the host ZnO lattice has increased structural disorder. In contrast to the other samples, the 5 mol% Cr3+ doped ZnO sample exhibits the emission near the white region according to the PL emission measurements. Furthermore, the photocatalytic activity of the as-prepared Cr3+ doped ZnO NPs was examined. It was found that the as-prepared samples exhibit outstanding photocatalytic activity in the visible wavelength region against Malachite Green (MG) dye. Among all, 9 mol% Cr3+ doped ZnO has shown the maximum 95.4% degradation against MG dye. All the investigated results conclude that the produced Cr3+ doped ZnO nanoparticles could be exploited in a variety of upcoming optoelectronic and photocatalytic applications.