Cave Research Articles

Optimalisasi Strategi Komunikasi Pemasaran Perusahaan Startup PT. Tala Bumi Group dalam Bisnis Franchise Food and Beverages

This study aims to optimize the marketing communication strategy employed by PT. Tala Bumi Group, a startup in the food and beverage (F&B) franchise industry. This sector has been experiencing rapid growth in Indonesia, driven by a rising population and increased market demand. However, the coffee shop segment faces significant challenges due to heightened competition. This research utilizes a descriptive qualitative method with a case study approach, involving in-depth interviews with stakeholders and secondary data analysis to explore the 7P marketing mix components: Product, Price, Place, Promotion, People, Process, and Physical Evidence. The main findings indicate that PT. Tala Bumi Group successfully leverages digital communication—particularly through social media—to enhance brand visibility and market reach. In terms of the 7P strategy, the company has differentiated its product offerings and strengthened promotional activities, including influencer partnerships aimed at appealing to younger demographics. However, further optimization is needed in pricing strategy to align with shifting consumer behavior, as well as in customer loyalty initiatives to remain competitive. Enhancements in customer service processes and physical elements (e.g., store design) also emerged as key areas of focus. These findings contribute to the F&B franchise industry by providing strategic insights adaptable to dynamic market demands and competitive pressures.

Enhancing Psychophysiological Well-Being Through Nature-Based Soundscapes: An Examination of Heart Rate Variability in a Cross-Over Study.

Stress and psychological disorders are substantial public health concerns, necessitating innovative therapeutic strategies. This study investigated the psychophysiological benefits of nature-based soundscapes, drawing on the biophilia hypothesis. Using a randomized, acute cross-over design, 53 healthy participants experienced either a nature-based or a reference soundscape for 10 min, with a 2-min washout period. The nature-based soundscape integrated nature sounds with elements of music to create an immersive nature experience. A calm coffee shop soundscape without discernible speech was selected as a reference to represent a typical urban relaxation environment. Heart rate variability (HRV) was the primary outcome, with exploratory outcomes including heart and respiratory rates, and questionnaires assessing affective well-being, creativity, and belonging. Results showed that the nature-based soundscape significantly improved HRV and reduced heart and respiratory rates, indicating enhanced parasympathetic activity. Participants reported lower feelings of anxiety and depression and increased feelings of comfort, enthusiasm, creativity, and belonging. This study highlights the multifaceted benefits of nature-based soundscapes, suggesting they could serve as easily accessible therapeutic options for promoting immediate recovery and reducing daily stress in healthy individuals.

The Impact of Coffee Shop Servicescape on Customer Satisfaction and Behavioral Intentions: The Moderating Effect of Relational Benefits

The Impact of Coffee Shop Servicescape on Customer Satisfaction and Behavioral Intentions: The Moderating Effect of Relational Benefits

Linguistic escapism and symbolic value of signs of (good) times

Our research describes the linguistic landscape of three Croatian towns where we compare the signs on coffee shops and bars in reference to the symbolic function of foreign languages used on them, especially when compared to the mostly informative value of signs in Croatian. The sampling method applied was Cook’s and Campbell’s Diversity or Heterogeneity Sampling (1979:75–77) where the survey areas are illustrative, and not representative examples of the linguistic landscape. The results indicate that the higher percentage of signs in a foreign language, predominantly English, may be seen as an instantiation of processes related to economic and cultural globalization in a multilingual world (Gorter, 2013) when foreign language signs imply prestige and positive connotations, as confirmed by the sample of interviews with informants, coffee shop owners and patrons alike. In areas burdened by the politically charged atmosphere foreign language signs are seen as a form of escapism from the implications the use of any of the minority or majority language signs may cause.

Identifying Afghanistan’s Extraordinary Natural Sites for Ecotourism: A Review of Ideal Ecosystems

Ecotourism is a type of nature-based tourism that supports conserving the natural environment. Afghanistan, at the crossroads of Central, West, and South Asia, is a beautiful and diverse nation that could be the best place for ecotourism. Afghanistan's unique geography and rich history make it an ideal ecotourism destination. The study aimed to understand potential ecotourism sites in Afghanistan and the environmental and economic impacts of ecotourism activities. Afghanistan's major ecotourism sites include biodiversity reserves, wildlife, rangelands, forests, lakes, wetlands, tourism sites, valleys, natural caves, deserts, natural springs, and cultural sites. Additionally, food tourism and medicinal plants play a significant role in ecotourism development. The Lonely Planet travel book highlights Afghanistan's appeal as "vastly appealing" due to its former popularity for hiking and nature sightseeing. In the 1970s, Afghanistan attracted over 100,000 tourists annually. Post-Soviet invasion, it experienced a decline. The Ministry of Information and Culture is supporting the growth of foreign tourism in Afghanistan, which rose from 691 visitors in 2021 to 2,300 in 2022. Sustainable ecotourism in Afghanistan demands effective management and planning to overcome misconceptions and bureaucratic obstacles. Afghanistan's ecotourism sites, like the Minaret of Jam, face threats from natural disasters and climate change, including landslides, earthquakes, and heavy snow, exacerbated by climate change. Afghanistan's ecotourism industry, despite its remote location, requires conservation and management, requiring collaboration among private, public, host community, and international organizations for sustainable development.

Rancang Bangun Aplikasi Coffee Shop Berbasis Visual Basic

The development of the coffee shop industry requires technological support to enhance efficiency in daily operations. Coffee shops often face challenges in managing transactions and sales reports, which are still performed manually, leading to potential errors and time inefficiencies. This research aims to design a Visual Basic-based application as an effective solution for recording transactions, monitoring orders, managing menus, and generating sales reports. The application development follows the waterfall methodology, which includes requirements analysis, system design, implementation, and documentation. The results of this research indicate that the developed application effectively improves the operational efficiency of coffee shops by speeding up transaction processes, reducing recording errors, and providing accurate sales reports. Additionally, the interface is designed to be simple and user-friendly, allowing employees to use the application without requiring technical expertise. By implementing this application, coffee shops can manage their business effectively, support strategic decision-making, and enhance service quality for customers.

Assessment of volatile organic compounds in indoor environments across North Macedonia and Kosovo using passive sampling

Humans are exposed to various volatile organic compounds (VOCs) through ingestion, inhalation, or skin contact, potentially leading to adverse health consequences. In this study, the distribution of vari-ous VOCs in indoor air in North Macedonia and Kosovo was investigated for the first time. From March to December 2023, the monthly relative abundance of VOCs was monitored using Radiello® pas-sive/diffusive samplers, followed by gas chromatography mass spectrometry (GC MS) analysis.A total of 60 samples were collected from 17 sites, where over 70 individual VOCs belonging to several classes were identified. Benzene, toluene, ethylbenzene, and xylenes (BTEX) compounds were the most abundant in the chemical stockroom, contributing up to 77.84 % of the total VOC relative abun-dance. In the printing store/workplace, alkylbenzenes were predominant, comprising 69.72 %. Alcohols and ethers were primarily detected in the coffee shop, whereas organosiloxanes were dominant in the hair salon, accounting for 33.87 % and 54.46 % of the total VOCs, respectively. Terpenes were a significant component in the meat factory, representing 65.78 % of the total VOCs, while hydrocarbons were most prevalent in the oil & lubricants store, accounting for 58.23%. Halogenated compounds were primarily found in the superstore, constituting 20.42 % of total VOCs. The VOC composition results indicate that their presence in indoor environments may pose both acute and chronic health risks.

Peranan Dinas Koperasi Dan Usaha Mikro Sidoarjo Dalam Pemberdayaan UMKM Coffe Shop Di Kecamatan Sidoarjo

The role of the Department of Cooperatives and Micro Enterprises in empowering Coffee Shop MSMEs is very influential, making the government take part in empowerment. The aim of this research is to analyze the role of the Sidoarjo Cooperatives and Micro Enterprises Service, analyze the factors that influence the empowerment of Coffee Shop MSMEs in Sidoarjo and analyze the efforts of the Cooperatives and Micro Enterprises Service in empowering Coffee Shop MSMEs. This research uses qualitative methods. The results of this research are that the role of the Sidoarjo Cooperatives and Micro Enterprises Service is not good enough in terms of capital and innovation in empowering Coffee Shop MSMEs. However, business actors are still not utilizing the capital facilities provided in terms of access to capital. The advice given is to carry out supervision by the Department during this period in the continuity of empowerment which is carried out so that there is continuity for MSME actors, especially in the Coffee Shop MSMEs in Sidoarjo Regency, providing guidance to MSME actors to always be optimistic in developing their businesses in order to create advanced and independent MSMEs so that more employment is being absorbed.The role of the Department of Cooperatives and Micro Enterprises in empowering Coffee Shop MSMEs is very influential, making the government take part in empowerment. The aim of this research is to analyze the role of the Sidoarjo Cooperatives and Micro Enterprises Service, analyze the factors that influence the empowerment of Coffee Shop MSMEs in Sidoarjo and analyze the efforts of the Cooperatives and Micro Enterprises Service in empowering Coffee Shop MSMEs. This research uses qualitative methods. The results of this research are that the role of the Sidoarjo Cooperatives and Micro Enterprises Service is not good enough in terms of capital and innovation in empowering Coffee Shop MSMEs. However, business actors are still not utilizing the capital facilities provided in terms of access to capital. The advice given is to carry out supervision by the Department during this period in the continuity of empowerment which is carried out so that there is continuity for MSME actors, especially in the Coffee Shop MSMEs in Sidoarjo Regency, providing guidance to MSME actors to always be optimistic in developing their businesses in order to create advanced and independent MSMEs so that more employment is being absorbed.

Understanding Starbucks' Consumer Psychology Among Chinese College Students

This paper aims to investigate the psychological factors applicable to the case of China college students consumption of Starbucks products, and whether it is consistent with the logic of global branding matched with cultural adaptation or not. While Starbucks continues to grow in China, it has adopted a model of a third place not just offering, coffee but plat them, gain status, and even individual customized services. By embracing social identity theory and the experiential marketing concept, the company tends to achieve employees emotional commitment to the enterprise. Quantitative survey questionnaires were designed to be completed online on Xiaohongshu and 80 total valid responses were analyzed to study student consumption behavior, motivation, and brand attitudes. The findings suggest that students refer to Starbucks not only as a coffee house but also as a staking capital; 71% of the students social status improved after visiting Starbucks. Also, 78 percent of respondents used the symbolism indicators to show brand loyalty based on brand associations and 43 percent claimed to have been offered an individual approach. Using psychological analysis, this paper discusses the psychological factors responsible for Starbucks's successful expansion in China and makes some relevant strategic suggestions to sustain its competitiveness.

Study on the Path of Coordinated Development of the Yangtze River Delta Regional Economy Based on Credit-granting Mechanisms

Since the establishment of the Yangtze River Delta regional economy, a brand-new economic development model has appeared in front of our eyes. With the continuous development of economy and society, the advantages of regional economy gradually appear, but at the same time there are many development problems. Based on the background of the development of the Yangtze River Delta region in recent years, this paper makes an in-depth analysis of a number of chain coffee brands that have developed rapidly in the Yangtze River Delta region, explores the operation mechanism of small and medium-sized coffee shops with franchise and chain system, and points out the dilemma and problems that need to be solved for the further development of small and medium-sized coffee shops. And put forward the corresponding solutions and solutions to all walks of life, so as to realize the vigorous development of the Yangtze River Delta region, and further promote the process of national economic construction and common prosperity.

Investigating the Impacts of Place Atmosphere on Place Attachment and Loyalty: The Mediation Effects of Place Image

This study examines the effects of place atmosphere on place attachment and loyalty, considering the mediating role of place image. This study employs a structured questionnaire methodology, dividing the instrument into five sections: place atmosphere, place attachment, cognitive image, affective image, and loyalty, as the basis for questionnaire design. The measurement of each unit within the questionnaire adopts a Likert five-point scale, with 258 valid questionnaires collected from coffee shop customers. The analysis encompassed descriptive statistics, reliability and validity assessments, goodness-of-fit, and hypothesis testing. The empirical findings revealed the following: (1) Place atmosphere positively influences place attachment. (2) Place attachment positively affects place image. (3) Place image had a positive impact on loyalty. (4) Place image acted as a full mediator in the relationship. Furthermore, the study findings reveal that place attachment does not directly impact loyalty, and place image acts as a complete mediator. This differs from the commonly perceived outcomes; hence, managers should emphasize the establishment’s image creation.

Nostalgia in Shaping Place Branding: Pho Klang Street in Nakhon Ratchasima old town

This article aims to explore the value of identity from the potential of Pho Klang Street in the old town of Nakhon Ratchasima, in various dimensions that are connected to the people. This identity is built from the essence of the neighborhood towards creating place branding to drive creative neighborhood development through social participation. This research is qualitative, using a study method from field surveys combined with structured interviews. It evokes a sense of nostalgia linked with collective past experiences of people, reflecting relationships with and attachment to the place. The study involved interviews with informants using chain sampling, divided into three age groups: children and adolescents (ages 10-19), adults (ages 20-59), and elderly (ages 60 and above), with a total of 30 participants. Additionally, a physical survey and field data collection of the city using walking maps were conducted. The study results revealed both tangible and intangible cultural heritage, divided into two groups: 1) Lost cultural heritage that people still feel nostalgic about (3 sites), and 2) Remaining cultural heritage (18 sites), totaling 21 sites. In branding Pho Klang Street, the breakfast culture was chosen as the main image that people feel attached to and nostalgic about. This culture relates to the coffee house, a symbol of lifestyle and creative meeting places where generations converge, fostering deep relationships among the people in the neighborhood.

Pengaruh Pemilihan Lokasi Usaha Terhadap Pendapatan Usaha Mikro Kedai Kopi di Kecamatan Kebon Jeruk

The purpose of this study is to find out "How do business location selection factors affect coffee shop micro businesses in Kebon Jeruk District". The methodology used in this study is a quantitative research with a causal associative research design that seeks relationships between two or more variables. Likewise, in this study, we are looking for a relationship between independent variables and bound variables. The data collection technique in this study was carried out through literature studies, documentation and questionnaires aimed at 35 (thirty-five) coffee shop micro business managers in Kebon Jeruk District. The analysis technique used in this study is multiple regression analysis which is useful to test the strength of the relationship between independent variables (variable X); accessibility (X1), visibility (X2), business environment (X3), business land (X4) with bound variables (Y); coffee shop micro business income (Y). The results of the study show that of the 5 (five) variables of location selection factors, there are three factors that have a partial influence on income, namely accessibility variables, business environment and competition. Then that all independent variables, namely accessibility, visibility, business environment, competition, and business land have a significant effect simultaneously (together) on the income of coffee shop micro businesses in Kebon Jeruk District.

Marketing Strategy for Processed Coffee at Kahayya II Farmer Group in Kindang District, Bulukumba Regency

Coffee has a vital role in Indonesia's economic activities. Kahayya coffee is an ancestral heritage from the wilderness of Kahayya Village. In several lines of coffee production centers, farmers and farmer groups in Kahayya sell raw coffee and generally sell their production to intermediary traders at relatively low prices. This is one of the reasons why the price obtained could be more optimal. Also, farmers consider it an advantage because their agricultural products are quickly sold and do not need to incur costs for the distribution process, namely transportation to the market. The results showed that Kahayya Coffee Marketing still needs to be optimal; many farmers still sell at low prices due to the limited ability of farmers to analyze competitor price information. The strategy is to conduct a market survey by visiting Kahayya Coffee's salesplaces, such as coffee shops or other cafes. The purpose of conducting this research is also to find out the price sold in the market, whether it shows profit or even harms farmers. One of the strategies is the existence of a cafe in Kahayya. Nature tourism facilitates farmers' marketing because when visitors go to Kahayya, they can enjoy Kahayya coffee while enjoying the tourist attractions in Kahayya.

PRIORITIZING ON-CAMPUS COFFEE SHOP ATTRIBUTES FOR QUALITY IMPROVEMENT: AN AHP ANALYSIS OF UNIVERSITY STUDENTS’ PREFERENCES

This study applied the Analytic Hierarchy Process (AHP) in prioritizing the attributes of on-campus coffee shops as perceived by university students. Data were collected using online and paper-based questionnaires. The seven main studied attributes were food and beverage quality, location, environment, staff service, pricing, green practices, and well-known coffee shop chains. The first five attributes were subdivided into multiple sub-attributes. Food and beverage quality was the most important attribute, followed by pricing, location, staff service, environment, green practices, and well-known coffee shop chains. The top five sub-attributes were food and beverage hygiene, good value for money, food and beverage taste, travel convenience, and regular promotional offers. Coffee shop operators and university management can leverage this study’s findings to improve the campus coffee shops’ quality to meet students’ preferences more effectively. Furthermore, this study demonstrates the application of the AHP in decision-making within the context of service quality management.

PENGARUH TENAGA KERJA, MODAL, JEJARING DAN HARGA TERHADAP OMZET PENJUALAN UMKM KEDAI KOPI SUDIMORO, MALANG

The coffee shop business is also growing in almost all cities in Indonesia, including Malang. With the increasing number of coffee shops popping up in the Sudimoro area, competition in the coffee industry will become increasingly fierce. The aim of this research is to determine the influence of labor, capital, networks and prices on the sales turnover of Coffee Shop SMEs in the Sudimoro Area, Malang. This research is a quantitative research with a sample of 30 coffee shops in the Sudimoro area, Malang that meet the research criteria. The data used is a combination of primary data from interviews and secondary data from financial reports. The data was then analyzed using classical assumption tests and multiple linear regression with the help of SPSS 23 software. The research results show that labor and capital influence the sales turnover of Coffee Shop MSMEs in the Sudimoro Area, Malang. However, network and price do not affect the sales turnover of Coffee Shop SMEs in the Sudimoro Area, Malang.

Analisis Inovasi Produk, Orientasi Pasar dan Strategi Bersaing dalam Meningkatkan Kinerja Bisnis Coffee Shop Survei pada Coffee Shop di Kota Sukabumi

The growth of Coffee shops in Sukabumi City can be said to be high for a small city, there are already 54 Coffee shops which previously only had 37 Coffee shops. This indicates the high growth of Coffee shops in Sukabumi City. However, it also indicates the tight competition of Coffee shops in Sukabumi City. This researcher aims to determine how much influence product innovation, market orientation and competitive strategy have in improving business performance in coffee shops. This researcher uses descriptive and associative methods with a quantitative approach. The population in this study was coffee shops in Sukabumi City as many as 54 coffee shops. The data analysis techniques used in this study are the classical assumption test, multiple correlation coefficient, determination coefficient, multiple linear regression, and simultaneous hypothesis testing (F Test) and partially (T Test). The results of this study indicate that product innovation, market orientation and competitive strategy have a significant effect on business performance, this is evidenced by the calculated F 80.307> F table 2.790 which means the calculated F value is greater than the F table. Partially, product innovation has a significant effect on business performance, this is evidenced by the T count of 8.485> T table 1.674, which means that T count is greater than T table. Market orientation has a significant effect on business performance, this is evidenced by the T count of 2.604> T table 1.674, which means that T count is greater than T table. Then the competitive strategy does not have a significant effect, this is evidenced by the T count of 0.220> T table 1.674, which means that T count is smaller than T table with an error level of 0.05.

Ethical Leadership Behaviors and Employee Perceptions of Organizational Justice: A Qualitative Research

Objective: The study explores a crucial aspect of the service industry: how managers' leadership impacts employees' views on justice within the coffee shop industry, specifically focusing their views of justice perceptions. Theoretical Framework: This research study's theoretical foundation lies in the principles of leadership and organizational justice, incorporating theories such as climate and decision-making along with models of organizational justice, including distributive, procedural, and interactional justice. Method: The study employed a method in its research work involving 16 managers and staff members working at coffee shops in Ankara, selected through convenience sampling for the sample collection process. Data were gathered through direct observations and semi- structured interviews utilizing a questionnaire focused on ethical leadership and organizational justice concerns. Results and Discussion: The research findings showed that ethical leadership practices directly impact how workers view fairness in their environment. Effective communication and seeking input are components of leadership that significantly influence the perception of impartiality and equity among employees. Moreover, providing support, being fair, and demonstrating sincerity are characteristics that distinguish ethical leaders. The study also emphasized that when leaders exhibit these behaviors, they help cultivate an environment of justice and equity, leading to increased employee contentment and confidence. Research Implications: The study's findings indicate that it is essential for service industry organizations, such as coffee shops, to cultivate leadership practices that foster a culture of fairness within the workplace environment. Managers and leaders should strive to communicate with their teams and offer support while ensuring equal treatment for all employees to improve their perceptions of fairness. These results have implications as they may be implemented to establish a favorable work atmosphere that boosts employee engagement and loyalty while enhancing overall productivity within the organization. Originality/Value: This research contributes to the existing body of knowledge by examining how ethical leadership practices impact justice in the coffee shop industry and provides information for managers and leaders to promote a culture of justice.

Preliminary assessment of Stracoş Cave and its surface delineated protection area for a sustainable tourism

Tășad protected area includes geological, archaeological and speleological reserves with scientific, educational and tourism values. In the context of recently touristic development of Stracoș cave, our study aims to update the existing data. Following objectives were established: (1) geological re-mapping on surface and underground, (2) assessment of the environmental features of cave and surface area, (3) biological mapping of Stracoş cave, (4) delineation of the surface protection area of the cave. We have continuously registered temperature and relative humidity in the cave, seasonally measured the physical-chemical parameters of springs and cave waters and quantified the microbial indicators. We also assessed the plant communities from the surface, the aquatic and terrestrial invertebrates, bats and other vertebrates from the cave. Our results include a new and detailed geological map of the Stracoș-Tășad area and revealed a good status of the forest ecosystems with a moderate anthropogenic impact. Springs showed a physical-chemical profile typical for karstic areas, with trace minerals originating in the volcanic tuff intercalation from the sedimentary rocks, and low pollution with ammonia and phosphates, while the cave waters indicated nitrate presence, a high turbidity and high microbial content. The aquatic invertebrates were represented by 12 supraspecific taxa, of which copepods, amphipods and oligochaetes, were most frequent. Terrestrial cave fauna was represented by trogloxene, troglophile, guanophile, and parasitic species of Isopoda, Opiliones, Acari, Araneae, and Coleoptera. Bat colonies of Rhinolophus spp. were observed in the cave, in the swarming and transitional time, with R. euryale as the most numerous species. On the basis of the overall assessment of cave and surface, we delineated the surface protection area for Stracoș cave. These findings represent a base point for the management measures that need to be addressed and for future monitoring and protecting measures, in view of the natural heritage preservation.

Influence Hedonic Life Style And Customer Experience On Customer Loyalty With Customer Loyalty As An Intervening Variable

Hearing the word Starbucks Coffee, people must know company shop coffee the biggest in world Which positioned as a coffee shop for the upper economic class as a lifestyle. The research conducted has the aim of analyzing the influence of hedonic lifestyle and customer experience on Customer Loyalty with the mediation variable Customer Satisfaction on Starbucks coffee customers, it is hoped that the research conducted can provide an overview of the hedonistic lifestyle and consumer experience in enjoying Starbucks coffee. The research conducted using a sample of Starbucks coffee consumers in the city of Semarang which has 14 coffee outlets, with 60 respondents with a purposive sampling technique, by distributing questionnaires via Google Form. The analysis technique uses an instrument test in the form of a validity and reliability test, while the data processing technique uses multiple regression analysis. The results of the study show that the hedonic lifestyle and customer experience variables have a positive influence on Customer Satisfaction and Customer Loyalty , mediation testing shows that the customer satisfaction variable is not a mediating variable, only a reinforcing variable.