Boredom, like pain, is a subjective experience, but while the sources of pain can be either internal or external to the subject, the causes of boredom are always external. Understanding boredom as a reaction to external influences requires inquiries into the subjective awareness of boredom and into the social and cultural conditions giving rise to boredom. After briefly investigating these areas, I suggest that in the past boredom was seen as a necessary ingredient to creative inspiration and self‐understanding, and as a contributor to autonomy in judgment and taste. I argue for a new form of boredom seen only with recent advances in information technology. Increasingly, individuals spend their work hours involved in electronic mail and on‐line information interaction. The attempt to match the speed and capacity of information technology results in restricted modes of behaviour and cognitive saturation. As a consequence, one is aware of one’s boredom but no cognitive capacity remains to consider realms outside the immediate moment. I conclude with the suggestion that the boredom that accompanies involvement in information technology produces a self‐identity crafted by technological intervention and fashion, yields the false autonomy of a manipulated consumer, and invites superficial social relations.