In this study, natural asphalt was oxidized to synthesize a new nano-structure adsorbent for dye removal. The functionalization of natural asphalt by oxidation introduced new properties that influenced its activity. The process of oxidizing natural asphalt with potassium permanganate resulted in a low-cost adsorbent, which can potentially be a more affordable option compared with synthetic alternatives. Characterization analysis confirmed the enhanced surface area, improving dye interaction and adsorption. The interconnected channels and capillaries of the oxidized natural asphalt facilitated the capillary action drawing in liquids, including dyes. The distinctive porosity of natural asphalt oxide (NA-oxide) was noted, and the experimental results showed that the NA–oxide nanoadsorbent efficiently adsorbed cationic and anionic dyes in water, with maximum capacities of 14.68 mg.g−1, 17.81 mg.g−1 and 16.47 mg.g−1 for methyl orange, methylene blue and Rhodamine B, respectively. The study investigated various parameters, such as concentration, adsorption dose, pH, contact time, and temperature, affecting the dye removal process. Langmuir, Freundlich, and Temkin isotherms along with pseudo-first and pseudo-second-order kinetic equations were applied to assess the adsorption process, indicating that dyes adhered to the pseudo-first-order model and Langmuir isotherm. Analysis of MO, MB, and RhB dyes revealed conformity to Langmuir isotherm and first-order kinetics. Thermodynamic evaluations like ΔH°, ΔS°, and ∆G° displayed the exothermic and spontaneous nature of dye adsorption on the NA-oxide adsorbent. Furthermore, the absorbent displayed remarkable stability with a recovery rate of 98.45% after ten cycles, signifying its potential for enduring effectiveness in dye removal processes.