The local coordination environment of single atom catalysts (SACs) often determines their catalytic performance. To understand these metal-support interactions, we prepared Pt SACs on cerium dioxide (CeO2) cubes, octahedra and rods, with well-structured exposed crystal facets. The CeO2 crystals were characterized by SEM, TEM, pXRD, and N2 sorption, confirming the shape-selective synthesis, identical bulk structure, and variations in specific surface area, respectively. EPR, XPS, TEM and XANES measurements showed differences in the oxygen vacancy density following the trend rods > octahedra > cubes. AC-HAADF-STEM, XPS and CO-DRIFTS measurements confirmed the presence of only single Pt2+ sites, with different surface platinum surface concentrations. We then compared the performance of the three catalysts in ammonia borane hydrolysis. Precise monitoring of reaction kinetics between 30-80 °C gave Arrhenius plots with hundreds of data points. All plots showed a clear inflection point, the temperature of which (rods > octahedra > cubes) correlates to the energy barrier of ammonia borane diffusion to the Pt sites. These activity differences reflect variations in the - facet dependent - degree of stabilization of intermediates by surface oxygen lone pairs and surface-metal binding strength. Our results show how choosing the right macroscopic support shape can give control over single atom catalysed reactions on the microscopic scale.