ABSTRACT Galaxy clusters are biased tracers of the underlying matter density field. At very large radii beyond about 10 Mpc h−1, the shear profile shows evidence of a second-halo term. This is related to the correlated matter distribution around galaxy clusters and proportional to the so-called halo bias. We present an observational analysis of the halo bias–mass relation based on the AMICO galaxy cluster catalogue, comprising around 7000 candidates detected in the third release of the KiDS survey. We split the cluster sample into 14 redshift-richness bins and derive the halo bias and the virial mass in each bin by means of a stacked weak lensing analysis. The observed halo bias–mass relation and the theoretical predictions based on the Lambda cold dark matter standard cosmological model show an agreement within 2σ. The mean measurements of bias and mass over the full catalogue give $M_{200c} = (4.9 \pm 0.3) \times 10^{13}\, {\rm M}_{\odot }/{\it h}$ and $b_h \sigma _8^2 = 1.2 \pm 0.1$. With the additional prior of a bias–mass relation from numerical simulations, we constrain the normalization of the power spectrum with a fixed matter density Ωm = 0.3, finding σ8 = 0.63 ± 0.10.