Cash Cows Research Articles

A View From The Top: Deans on Australian Business Schools

Australian business schools are often viewed by senior university managers as 'cash cows' because of their revenue‐raising capacity. However, a competing view has emerged that challenges their status as 'cash cows' and contends, instead, that business schools should focus on maximising 'public value' as a means to enhance their legitimacy. Using the analytic framework of 'public value,' a broad cross section of Australian business schools deans was interviewed. These interviews afforded a greater understanding of how the tensions inherent in these competing narratives are reconciled, and how they impact on the day‐to‐day management of business schools in Australia.

ANALISIS MATRIKS BCG (BOSTON CONSULTING GROUP) DALAM STRATEGI MEMPERTAHANKAN PANGSA PASAR PADA SMARTPHONE MEREK SAMSUNG (STUDI KASUS PADA PT. SAMSUNG ELEKTRONIK INDONESIA TAHUN 2019)

The purpose of this research itself is to determine the market position PT Samsung Elektronik Indonesia in the BCG matrix (Boston Consulting Group) and formulating strategies to maintain market share. This type of research used in this research is to use descriptive methods. While this research data collection technique uses secondary data based on written documents in the form of sales results and market share PT Samsung Elektronik Indonesia. The calculation result of BCG Matrix owned by PT Samsung Elektronik Indonesia shows that the company is in the position of Cash Cows where the position has a medium market growth with high market share. Thus the company can formulate strategies in the form of product development and diversification. Keywords: BCG (Boston Consulting Group Matrix), Implementation of Strategies, Market Share Defense

Export Performance of Coconut Sector of Sri Lanka

Aims: The study aims to identify the coconut export market of Sri Lanka based on market share and market growth and to classify coconut-importing countries using BCG matrix in order to facilitate potential strategic marketing decisions.
 Study Design: This is a quantitative study based on secondary data.
 Place and Duration of Study: This study is based on Sri Lanka’s coconut exporting sector. The secondary data were collected from 2009 to 2019 from the various annual report of Central Bank of Sri Lanka, export performance report of Export Development Board of Sri Lanka and TRADEMAP.
 Methodology: The data were first tabulated and then generated as graphs to display market share and growth. The Boston Consulting Group (BCG) matrix was used to classify coconut export market into four groups, namely stars, cash cows, question marks and dogs.
 Results: Export performance of coconut sector increased based on the export value. Similarly, the percentage share of coconut exports to the total exports increased from 3.5% to 5.5% over the last decade. United States of America (USA), Germany and the United Kingdom (UK) are significant importers of Sri Lankan coconut and coconut-based products. India, Mexico and Australia showed a growing trend in the growth of market share for coconut and coconut-based products. According to the BCG matrix, the USA is categorised under the star market, and no countries fall in the cash cow market. Sri Lankan coconut market with India, Mexico, Australia, Germany, France, Netherlands, United Arab Emirates (UAE), UK, South Korea, Italy, Canada, Japan, China, Spain and Russia fall into question mark markets. Turkey, Pakistan, Egypt and Iran are grouped into dogs market category.
 Conclusion: By identifying the position of the country at the BCG matrix, the coconut industry would carry out activities and projects to earn additional income and capture more world market share for coconut and coconut-based products. Policymakers should consider the position of the country while implementing related policies.

Twenty-seven years of service research: a literature review and research agenda

Purpose The growing service sector has experienced several revolutions that have transformed the way services are created and delivered. In parallel, services increasingly pique the interest of scholars, resulting in an expanding body of knowledge. Accordingly, it is time to reflect on extant service research, assess its boundaries, and think about its future. This paper aims to consider three research questions: How has service research evolved over the past 27 years? Which articles have most influenced the evolution of service research in the past 27 years? What are the most promising research themes for the future? Design/methodology/approach To answer these questions, the authors analyze the contents of 3,177 service research articles published in ten major academic journals between 1993 and August 2019. Multiple correspondence analysis reveals the evolution of key service research themes and their underlying relationships. Findings The research themes are organized in a growth–share matrix with four quadrants (stars, question marks, cash cows and pets) and also combine into four research clusters (human resource management, organizational behavior and strategy, technology, and operations and customer behavior and marketing). Together with a specified list of influential articles that have shaped the evolution of service research, these insights suggest an agenda for research. Originality/value Acknowledging the vast growth of service research, this study presents an up-to-date picture of the discipline and an agenda to stimulate continued research.

Living in a Parallel Society

Living in a Parallel Society

Growing Academic Physiatry: The Impact of the Baruch's Grants on Harvard Medical School and Columbia College of Physicians and Surgeons. Part II.

Growing Academic Physiatry: The Impact of the Baruch's Grants on Harvard Medical School and Columbia College of Physicians and Surgeons. Part II.

Mission Impossible? Are Australian Business Schools Creating Public Value?

ABSTRACT Australian business schools provide public universities with a reliable stream of revenue to cross-subsidise more expensive course offerings. Thus, the economic narrative views business schools as ‘cash cows’. However, a competing narrative has emerged, which contests the legitimacy of business schools and their role as university ‘cash cows’. This narrative contends that business schools should focus their efforts on maximising ‘public value’. Using the analytical prism of ‘public value,’ this paper examines how business schools are attempting to gain legitimacy through international accreditation and the critical role that mission statements play in signalling a commitment to creating ‘public value’.

Formulation of BCG Index (BCGI): An empirical study on Wal-Mart and Amazon (1999 – 2018)

Boston Consulting Group’s Growth – Share Matrix (BCG Matrix) in its original format is a simple 2 × 2 matrix which establishes the correlation between Market Growth Rate and Relative Market Share of different firms and classify them into four categories as ‘Dogs’, ‘Question Marks (?)’, ‘Cash Cows’, and ‘Stars’. This research paper’s objectives are two-fold: First, to test whether there is a statistically significant correlation between Market Growth Rate and Relative Market Share of the Market Leader and its ‘nearest’ rival/‘follower’, and if so, to classify them accordingly and test their natures of risk – aversion; and Second, to formulate a BCG Index (BCGI) by means of two statistically correlated variables for estimating their respective BCG Index Areas (BCGIA) to perform a comparative analysis. In order to serve the purposes, an empirical time – series study of 20 years has been conducted on Wal-Mart and Amazon; the leader and its closest follower in the Wholesale market segment since they are ranked First and Fifth respectively in terms of revenue as per Fortune Global 500 list1.

DEA Approach for Performance Assessment of Call Centre Agents

The paper focuses on a relatively new and prospective application of the data envelopment analysis (DEA) in the employee performance assessment. In the paper, a novel DEA approach is proposed for evaluating the performance of call centre agents, based on their relative efficiency. Since call centres handle a majority of customer-company interactions, performance of call centre agents largely influences the future success or failure of a company. To ensure the quality of customer service, permanent evaluation of call centre agents’ performance is essential. The proposed DEA model consisting of two input variables (wage and working time) and five output variables (quick-answer calls proportion, customer satisfaction, net first contact resolution, call quality and inbound contact handle time) has been tested on 55 call centre agents working at the call centre of one of the largest telecommunications operators in the Slovak Republic. After measuring the performance of each agent, based on the DEA models, the call centre agents’ performance was evaluated in the DEA matrix format. As a result, the call centre agents were divided into four groups: Stars, Cash Cows, Question Marks and Poor Dogs. Finally, based on the proposed approach, recommendations for call centre managers on how to improve or maintain the performance of each of these groups were drawn. The proposed approach provides a practical framework for call centre managers to assess the performance of the agents, and to plan and take steps to improve the quality of call centre services.

Educational Equality and International Students

Educational Equality and International Students, recently published by Tannock (2018), explores and highlights how to conceptualize and promote principles of educational equality for both international and domestic students in the United Kingdom. Tannock’s book includes empirical research consisting of 60 interviews with higher education staff and students, as well as the use of higher education institutional documents and secondary statistics collected from universities and national higher education organizations around the UK. Tannock addresses the contradictions between the missions of higher education institutions (universalistic principles of human rights in equal education) and their practices regarding international students as “cash cows” that keep the university afloat (p. 110).

Governance in Higher Education Institutions in India: Striking a Balance Between Human Capital and Cash Cows

Governance in Higher Education Institutions in India: Striking a Balance Between Human Capital and Cash Cows

The analysis of methods for developing the marketing strategies in agribusiness

The article deals with the development of marketing strategies. There is set out the methods for developing a marketing strategy for the agrarian enterprise. The formation of a competitive developmental strategy has been considered, as well as formal and informal marketing strategies have been identified: BCG matrix, Ansoff matrix, Porter matrix, and development of author’s methods. The matrix of the Boston Consultative Group allows to identify the most promising and, on the contrary, the “weakest” products or divisions of the enterprise, which are divided into 4 types: stars, cash cows, difficult children, dogs. Ansoff Matrix systematizes the available information about the market and the company’s products, helps to choose the right direction of business development, taking into account the available resources and capabilities of the enterprise. In addition, the article describes the structure and construction of the Ansoff matrix, which consists of four marketing strategies: market penetration strategy; market development strategy or expansion strategy; product development strategy, product development strategy or product expansion; diversification strategy.

‘Chinese Students Syndrome’ in Australia: colonial modernity and the possibilities of alternative framing

There are around 400,000 international students studying on Australian campuses in 2018, and the education of international students is Australia’s third largest export, behind that of iron ore and coal, thereby playing a significant role in the country’s economy and particularly the financial sustainability of Australian universities. Chinese international students, account for one-third in this cohort, are paradoxically both coveted as ‘cash cows’ and labelled as a ‘security threat’ to Australian society. The paper examines this particular ‘Chinese Student Syndrome’ through the lens of ‘colonial modernity’ and argues that along with the problems of Chinese firms in Australia, Chinese international students on Australian campuses, in many ways, take on the persona of China itself in Australia, and the implications associated with its global rise. At the core of this syndrome lies a deep-seated ontological framing of a historical teleology that centres the Anglo-European pathway to modernity as universal that grounds the epistemic certainty of higher education institutions in Australia and regards Chinese students as the outsider to this teleology.

Residential investment: cash cows or question marks?

Residential investment: cash cows or question marks?

Analisis Strategi Penjualan Stok Spare Part di PT. Fajar Mas Murni Surabaya

Penelitian ini menggunakan studi kasus pada PT Fajar Mas Murni Surabaya yang bertujuan untuk mengklasifikasikan masing-masing item stok spare part dengan pendekatan matriks BCG guna menentukan strategi penjualan stok item spare part. Hasil klasifikasi dengan matriks BCG diperoleh 6.60% item termasuk dalam kuadran stars yang menyumbang omzet 80.67% bagi perusahaan, 15.57% item termasuk dalam kuadran question marks yang menyumbang omzet 14.95% bagi perusahaan, 71.70% item termasuk dalam kuadran dogs yang menyumbang omzet hanya 1.87% bagi perusahaan, dan 6.13% termasuk dalam kuadran cash cows yang menyumbang omzet 2.50% bagi perusahaan. Analisis strategi yang sebaiknya dilakukan pada kuadran stars adalah dengan melakukan forecasting penjualan untuk menjaga kontinuitas stok spare part, pada kuadran question marks yang sebaiknya dilakukan adalah mengembangkan nilai penjualan dengan menjual item secara diskon agar terjadi peningkatan volume penjualan dan dapat menghabiskan stok, sedangkan pada kuadran dogs alternatif strategi yang sebaiknya dilakukan adalah lebih meningkatkan kegiatan promosi dari item-item tersebut, dan pada kuadran cash cows adalah dengan mempertahankan penjualan. Kemudian dilakukan forecasting penjualan pada item stok spare part kuadran stars tahun 2018 agar tetap terjaga kontinuitasnya dengan menggunakan metode trend (T) rata-rata bergerak dengan variasi siklus (C), variasi musim (S), dan gerak tak beraturan (I) karena memberikan nilai MAPE yang lebih kecil yaitu 23% dan 27% ketika hanya menggunakan metode trend.

Online Students, Where are they and When do they do Homework? Case Study from an Online MS in GIScience Program

Online courses provide the flexibility of time and location for both students and educators. From an administration viewpoint, online courses do not require physical classrooms, hence they require less university resources; as such, online courses are often seen as cash cows. Unfortunately, in some cases online courses are still considered second-tier because of delayed interactions between students and faculty members in an asynchronous class. In order for an administration to properly allocate university resources to online faculty, it is essential to know where online students are from. Similarly, online faculty must know when their students conduct course activities in order to provide timely and quality responses. This study examined 97 online students attending an MS in GIScience program over where they are from, and when they do their course activities. Our findings concluded that around 90% of online students were not from the traditional catchment area, and around 70% were from out of state. We also found that an average of 72% of course activities were conducted during weeknights (40%) and weekends (32%).

The Dynamics of Investment, Payout and Debt

We develop a dynamic agency model of a public corporation. Managers underinvest because of risk aversion. They smooth rents and payout. They do not exploit interest tax shields fully. The interactions of investment, debt, and payout decisions can change drastically depending on managers’ preferences. Managers with power utility set investment, debt, and payout proportional to the firm’s net worth, generating a constant (possibly negative) net debt ratio. With exponential utility, investment decisions are separated from decisions about debt and payout. More profitable firms become cash cows, and less profitable firms accumulate debt, as in a pecking-order model. Received July 9, 2015; editorial decision January 30, 2017 by Editor Itay Goldstein.

Are International Students “Cash Cows”?

In search for solutions to overcome financial challenges, higher education institutions have spotted the opportunity of recruiting international students as a new source of cash flow. Many institutions are on a slippery slope of milking international students as cash cows without investing in their success. Institutions must innovate to balance recruitment with reinvestment in student experiences and outcomes.

Are International Students “Cash Cows”?

In search for solutions to overcome financial challenges, higher education institutions have spotted the opportunity of recruiting international students as a new source of cash flow. Many institutions are on a slippery slope of milking international students as cash cows without investing in their success. Institutions must innovate to balance recruitment with reinvestment in student experiences and outcomes.

Holy Cows or Cash Cows? The Economic Return to Livestock in Rural India

AbstractThis paper revisits recent claims that poor households owning cattle in developing countries settings do not behave according to the tenets of capitalism. We point out that the discussion was based on evidence from one single year only, while cows and buffalos are assets whose return varies through time. In drought years, when fodder is scarce and more expensive, milk production is lower and profits are low. In nondrought years, when fodder is abundant and cheaper, milk production is higher and profits can be considerably higher. Therefore, the return on cows and buffalos, like that of many stocks traded on Wall Street, is positive in some years and negative in others. The fact that in a given year the observed return on a risky asset is negative could certainly not be used as a contradiction of one of the basic tenets of capitalism. We report evidence from 3 years of data on the return on cows and buffalos in the district of Anantapur and show that in one of the 3 years returns are very high, whi...