We study the magnetoresponse with nonconserved currents in holography. Nonconserved currents are dual to massive vector fields in anti--de Sitter (AdS). We introduce the mass in a gauge invariant way via the St\"uckelberg mechanism. In particular we find generalizations of the chiral magnetic effect, the chiral separation effect and the chiral magnetic wave. Since the associated charge is not conserved we need to source it explicitly by a coupling, the generalization of the chemical potential. In this setup we find that in general the anomalous transport phenomena are still realized. The values we find for nonzero mass connect continuously to the values of the anomalous conductivities of the consistent currents, i.e. the proper chiral magnetic effect vanishes for all masses (as it does for the consistent current in the zero mass case) whereas the chiral separation effect is fully present. The generalization of the chiral magnetic wave shows that for small momenta there is no propagating wave but two purely absorptive modes (one of them diffusive). At higher momenta we recover the chiral magnetic wave as a combination of the two absorptive modes. We also study the negative magneto resistivity and find that it grows quadratically with the magnetic field. The chiral magnetic wave and the negative magneto resistivity are manifestations of the chiral magnetic effect that takes place when the (nonconserved) charge is allowed to fluctuate freely in contrast to the case where the charge is fixed by an explicit source. Since the (classical) $U(1{)}_{A}$ symmetry of QCD is not at all a symmetry at the quantum level we also argue that using massive vectors in AdS to model the axial singlet current might result in a more realistic holographic model of QCD and should be a good starting point to investigate the dynamics of anomalous transport in the strongly coupled quark gluon plasma.