Case Of Facebook Research Articles

Awareness and Use of Social Media in Advertising: The Case of Facebook among Residents of Port Harcourt, Nigeria

In recent times, advertisers are chasing their customers online to relate with them on a more personal basis, introducing new products to them and attending to their complaints online. The same way, consumers are going online to make purchases. Social media collaborative, interactive and user-generated characteristics have endeared ordinary users, advertisers and consumers to communicate their shared interest with each other on social platforms. This study examined social media sites, particularly Facebook, to ascertain how users in Port Harcourt, Rivers State perceive their adoption as advertising media, if consumers patronise products advertised on them and how they make buying decisions on these social platforms. The survey research design was used to elicit information from a sample of 300 users in Port Harcourt Metropolis, which formed the study population. The findings showed that social media are good media for advertising, despite the challenges inherent in their use. It was also revealed that consumers patronise products/services advertised on social media predominantly based on recommendations/referrals from trusted sources - their friends, and that their need for such products necessitated their patronage. It is recommended that social media users should take advantage of the marketing opportunities present on social platforms and see them beyond mere social networking sites that help them stay in touch with friends and family members.Key Words: Advertising, Awareness, Consumers, Facebook, Social media, Use

Prevention of Losing User Account by Enhancing Security Module: A Facebook Case

The blooming development of internet technologies, lead to the growth of Online Social Networks (OSNs) day by day. There are many Online Social Networks (OSNs) came on internet but still very few could get the attraction of the users forever. The most attracted and world level leading Online Social Networks (OSNs) is Facebook, Twitter, and Google Plus and so on. All these Online Social Networks (OSNs) allow its users to create profiles and share any information on their profile, which could be viewed by other users of the same network user. These Social Networks allow users to form friendship with other people and make them to get connected in an easiest way. The major advantages of these Online Social Networks (OSNs) are getting connected with friends (wherever they are in the world), thoughts and ideas can be shared on online and feedback could be obtained as soon as possible. Every user of Social Networking sites will have many more confidential and private data on their account. However the Security and Quality of Service (QoS) are the major constraints must be always maintained in all the social networks. Most of the Online Social Networks (OSNs) provides security to the data available on the user account and provides good Quality of Service (Qos). Obviously the security constraint must be maintained not only the data available on user account but also must be maintained to the user account completely, which ultimately improves the efficiency of Quality of Service (Qos). In this paper, we evaluate and propose a new model to enhance the security for improving quality of service in online social networks.

A study of the social networking website service in digital content industries: The Facebook case in Taiwan

In recent years, a social networking service (SNS) not only thrives in digital content industries but also functions as a platform that focuses on facilitating the building of social interactions among people. Based on the DeLone and McLean model (2003), this study develops a modified model to examine the effect of the three website technology characteristics on user satisfaction, benefits of social interaction, and continuance usage. Based on a survey of 346 participants, the study uses a structural equation modeling (SEM) approach as the research model to investigate the above issues. The results provide an expanded understanding of the factors that measure SNS success. The results also indicate that system quality, information quality and privacy protection service had a significant effect on the continuance usage of a SNS in relation to user satisfaction and benefits of social interaction. In conclusion, implications of the research and practice are discussed, as well as future research directions; furthermore, research finding implies that psychological rather than technical factors are more important in digital content industries. Privacy protection and the increased benefits of social networking can ensure better website services.

Enactment of one-to-many communication may induce self-focused attention that leads to diminished perspective taking: The case of Facebook

AbstractSocial networking sites (SNSs) provide users with an efficient interface for distributing information, such as photos or wall posts, to many others simultaneously. We demonstrated experimentally that this type of indiscriminate one-to-many (i.e., monologue) communication may induce self-focused attention and thereby impair perspective taking. The present study used multiple paradigms to explore the link between engaging in online one-to-many communication and a decrease in perspective taking. Experiment 1 revealed that Facebookers who published a personal photo to the public or their friends were less likely to adopt another person’s visual perspective than were those in the control group. Experiment 2 showed that Facebookers who engaged in indiscriminate one-to-many wall posting were more likely than those in the control group to rely heavily on their own perspectives. A state of self-focus, as measured by greater Stroop interference in naming the color of self-relevant versus neutral words, mediated the detrimental effect of indiscriminate one-to-many communication on cognitive perspective taking. These findings suggest that indiscriminate one-to-many communication on SNSs may promote public self-focus, leading to self-referential processing when making social judgments. Online monologue communication may be more harmful to perspective taking than previously understood.

Association between Facebook Dependence and Poor Sleep Quality: A Study in a Sample of Undergraduate Students in Peru

ObjectivesInternet can accelerate information exchange. Social networks are the most accessed especially Facebook. This kind of networks might create dependency with several negative consequences in people’s life. The aim of this study was to assess potential association between Facebook dependence and poor sleep quality.Methodology/Principal FindingsA cross sectional study was performed enrolling undergraduate students of the Universidad Peruana de Ciencias Aplicadas, Lima, Peru. The Internet Addiction Questionnaire, adapted to the Facebook case, and the Pittsburgh Sleep Quality Index, were used. A global score of 6 or greater was defined as the cutoff to determine poor sleep quality. Generalized linear model were used to determine prevalence ratios (PR) and 95% confidence intervals (95%CI). A total of 418 students were analyzed; of them, 322 (77.0%) were women, with a mean age of 20.1 (SD: 2.5) years. Facebook dependence was found in 8.6% (95% CI: 5.9%–11.3%), whereas poor sleep quality was present in 55.0% (95% CI: 50.2%–59.8%). A significant association between Facebook dependence and poor sleep quality mainly explained by daytime dysfunction was found (PR = 1.31; IC95%: 1.04–1.67) after adjusting for age, sex and years in the faculty.ConclusionsThere is a relationship between Facebook dependence and poor quality of sleep. More than half of students reported poor sleep quality. Strategies to moderate the use of this social network and to improve sleep quality in this population are needed.

Exploring individuals’ subjective well-being and loyalty towards social network sites from the perspective of network externalities: The Facebook case

This study aims to investigate users’ subjective well-being and loyalty towards social network sites (SNSs). Despite the growing role of network externalities in SNS continuance decisions, the SNS usage literature has paid scant attention to the relationship between network externalities, SNS identification, and users’ subjective well-being. In this study, we identify four components of network externalities: perceived network size, external prestige, compatibility, and complementarity. In the research model, both network size and external prestige are hypothesized positively to affect SNS identification. Perceived compatibility and perceived complementarity are hypothesized positively to affect user satisfaction. Satisfaction and SNS identification are hypothesized positively to affect user subjective well-being and loyalty towards the SNS. Users’ subjective well-being is hypothesized positively to affect their loyalty towards the SNS. Data collected from 615 valid users of Facebook provide strong support for most of these hypotheses. The findings indicate that perceived network size negatively affects users’ SNS identifications. Other components of network externalities have positive effects on SNS identification and satisfaction, which in turn have positive effects on users’ subjective well-being and loyalty towards SNS. Implications for theory and practice and suggestions for future research are also discussed.

An empirical investigation of social network influence on consumer purchasing decision: The case of Facebook

Social networks are becoming an efficient tool for IT-based business, by providing several services for both consumers and marketers. The aim of this paper is to investigate to what extend social networks, as Facebook, influence consumer's purchasing decision through a quantitative analysis, which integrates a revised technology acceptance model. The findings confirm that enjoyment is a key determinant of social networks usage as tool for supporting the purchasing decision. This research moves beyond social networks usage to factors related to the Facebook-mediated marketing communications, by providing significant data on the weight of this channel for the development of new direct marketing strategies.

How Apparel Companies Use Social Media: The Case of Facebook

This study focused on how the U.S. apparel companies use social media as a new marking channel. On Facebook Wall the contents of messages in English initiated by companies and consumers were investigated and categorized by using content analysis. Chi-square analysis and t-test were utilized to compare the use of social media by companies with higher and lower business performance. The majority of messages initiated by apparel companies gave their consumers useful information about new products, promotions, and recruiting. On the other hand, messages initiated by consumers contained a variety of content related to companies, users, and products. Apparel companies with lower business performance were more actively engaged in posting messages and responding to consumers. The results will be helpful in employing social media to build new marketing strategies through direct communications with consumers.

How Apparel Companies Use Social Media: The Case of Facebook

How Apparel Companies Use Social Media: The Case of Facebook

The Effectiveness of Social Software for Public Engagement

This article examines the level of diffusion of social software (SS) in Italian local administrations and the effectiveness of these technologies in supporting public engagement, focusing on the specific case of Facebook in Italian municipalities. Public engagement refers to the involvement of citizens in public decisions and public life. This activity is here analysed with respect to the support provided by SS. SS effectiveness for public engagement is explored drawing on the measurement of awareness and engagement, to evaluate the ability of the local administration to interact with citizens. The researcher conducted a website analysis on 119 Italian municipalities and their relative social presence on Facebook. The results provide evidence about the effectiveness of SS for public engagement. An SS matrix is proposed following the measurement of awareness and engagement. This model can support local administrations in planning and evaluating their SS strategy with regard to public engagement.

New forms of social and professional digital relationships: the case of Facebook

In recent years social media are becoming ubiquitous and important for social networking and for sharing content and knowledge; they are increasingly used for professional purposes beyond personal and home use. Social networks are spreading so much that they now represent one of the most relevant and interesting social phenomena. The study presented in this paper aims to analyse how Facebook is used by researchers, by means of a quantitative method, and the experiences and perceptions of changes and trends of professionals and researchers towards professional use, by means of a qualitative method. In particular, the study analysed: (i) how and why researchers of the National Research Council (CNR) in Italy in the Information and Communication Technology (ICT) and Cultural Identity (IC) Departments use social networks, and more specifically Facebook (ii) their attitude towards risks and privacy concerns (iii) professional use and perceptions by CNR researchers and professionals of changes over time in using Facebook for professional purposes.

EEOC: Final regulations on the ADAAA • DOL: U Visa certification protocol • EBSA: Fact sheet on definition of “Fiduciary” under ERISA • NLRB: Settlement of Facebook case • OSHA: Distracted driving initiative

EEOC: Final regulations on the ADAAA • DOL: U Visa certification protocol • EBSA: Fact sheet on definition of “Fiduciary” under ERISA • NLRB: Settlement of Facebook case • OSHA: Distracted driving initiative

What Factors Affect People's Stickiness on the Social Network Site? The Case of Facebook in Taiwan

With the rapid growth of population of Internet, social network site has become a communicable platform that people share some information themselves or connecting whit friends, such as MySpace, Facebook, Twitter. This study uses TRA and TAM as basic model, and combined with the Social Identity Theory to explore what factors affect internet users to stick on the social network site. The study adopts the Facebook as experiment platform, and collects 318 Taiwanese samples from internet. After the analysis of structural equation model, main results are the followings: (1)Users’ social identity, perceived usefulness, perceived entertainment, attitude toward a social network site will significantly and positively affect their stickiness on a social network site; (2)Users’ perceived usefulness, perceived ease of use, perceived entertainment will significantly and positively affect their attitude toward a social network site; (3)Users’ social identity will affect their perceived usefulness and perceived entertainment toward a social network site.

All about me: Disclosure in online social networking profiles: The case of FACEBOOK

The present research examined disclosure in online social networking profiles (i.e., FACEBOOK™). Three studies were conducted. First, a scoring tool was developed in order to comprehensively assess the content of the personal profiles. Second, grouping categories (default/standard information, sensitive personal information, and potentially stigmatizing information) were developed to examine information pertinent to identity threat, personal and group threat. Third, a grouping strategy was developed to include all information present in FACEBOOK™, but to organize it in a meaningful way as a function of the content that was presented. Overall, approximately 25% of all possible information that could potentially be disclosed by users was disclosed. Presenting personal information such as gender and age was related to disclosure of other sensitive and highly personal information. Age and relationship status were important factors in determining disclosure. As age increased, the amount of personal information in profiles decreased. Those seeking a relationship were at greatest risk of threat, and disclosed the greatest amount of highly sensitive and potentially stigmatizing information. These implications of these findings with respect to social and legal threats, and potential means for identifying users placing themselves at greatest risk, are discussed.

Facebook as a means of promotion of tourist agencies specialized for youth travel in Croatia and Serbia

Social media are a trend and one of the most researched topics lately. The aim of the paper is to stress the need for all tourist companies to enter the world of social networks, the hottest online hobby of young people, especially those operating in the youth niche. Marketers are still searching for ways to commercially exploit social networks potentials and as a result they are still holding back and sticking to well known promotion models. The goal of the paper is to explore new models of promotion social networks offer as a young communication channel in tourism, based on the Facebook case. .

Antecedents and Consequences of Online Social Networking Behavior: The Case of Facebook

ABSTRACT Despite the recent popularity of online social networks, there are few available studies that explain the differences between real life and internet social networks. Authoritative information about the outcomes of using social networking websites is even more sparse. In an attempt to close this literature gap, this exploratory study found that online social networks and real life social networks are significantly different in terms of social network size. The results also show that gender and extroversion are the major predictors of both online social network size and time spent online for social networking. Perhaps the most interesting finding is the negative impact of self-esteem on inclusion of strangers in online social networks. Additionally, directions for future research are provided.