Objectives The purpose of this study is to explore how art education can be achieved in user participation in editing content and comments by comparing new media platforms under the UGC model-Wikipedia and Bilibili. Methods For this, a case comparison method was applied to Wikipedia and Bilibili, two new media sites that follow the UGC model. The two platforms were compared by carefully examining a number of factors, including media editing techniques, knowledge linkages, and media participants. To gather data and gain comprehensive insights into the Wikipedia and Bilibili platforms, this research identified and compared the similarities and differences between the two based on relevant information, including content characteristics and user interaction patterns. Results The results of the study are as follows. First, for users, sharing their opinions about an artist or an art work or gaining art knowledge by editing text is an act of thinking about art-related content or information afterwards, which itself has the meaning of art education. Second, for the platform operator, it can expand the influence of the platform and attract more groups to participate in the activities of the platform, which is also an act of mass communication of art. Third, in today's visual information explosion, it is necessary to further consider how text editing and visual information can be better combined in the UGC platform to make more contributions to art education for the public. Conclusions Based on the results of the analysis, the significance of the new media platforms in the UGC model- Wikipedia and Bilibili-for art education and the potential for development are illustrated. By conducting a comparative analysis, the similarities and differences between the two can be identified, allowing for a comprehensive understanding of their characteristics, benefits, and drawbacks. This can provide valuable insights for the development and utilization of art education through new media platforms.