IntroductionDEVELOPMENT IS, IN ESSENCE, ABOUT the betterment of humanity. Yet, there are many examples of so-called development activities in which the people have never really been considered except as 'receivers' of development. That approach has long been acknowledged to be inappropriate not just for the Caribbean, but right across the developing world - there are glaring examples in places such as Haiti, Jamaica, Southeast Asia, and on the African continent, with the end result yielding nothing but a project report sitting on a shelf in a developed country.Recent discussions about development are, however, challenging people's understanding of the world in which they are surviving and by extension how they define that world. New ways of doing things have to be found to deal with the challenges of contemporary approaches to modernity. The political projects for democracy cannot survive alone; neither can the projects for economic growth without considering the overall well-being of humanity.In acknowledging the centrality of communication to human survival, one sure way of improving the quality of life involves initiating communication strategies that advance the notion of development as empowering and transformative process. Placing communication at the centre of the development process is not only prudent, but demands a major paradigm shift, from the traditional external-innovator/innovation and source-biased one-way information flow to one which considers three basic principles:1. people's culture, knowledge and sense of identity are critical factors in the development process;2. the use of technology must be determined by its appropriateness to the culture, context and environment in which and for which it is being applied; and3. people's participation at the highest level of decision-taking is of primary value, from design, to implementation and management, to evaluation.It is in considering these three basic principles that we begin to place a qualitatively higher value on communication, both as process and product of development, and by extension on the consolidation of new ways of thinking, especially regarding the empowerment of the grassroots in the development process.The Cornell Empowerment Group defines empowerment as an intentional, ongoing process centred in the local community, involving mutual respect, critical reflection, caring and group participation, through which people lacking equal share of valued resources gain greater access to and control over those resources.1 This process runs counter to the modernisation perspective on development. Modernisation has been the main framework within which the Caribbean region has been struggling to survive ever since the Eurocentric project of economic, cultural, and technological modernity emerged over five hundred years ago. That project, for most of the so-called Third World, has been both unnatural and a failed process.In a natural evolution of functional human societies, social dynamism, environmental harmony, cultural plurality, and diversity in survival strategies should have been the heritage of the Caribbean region. Had it not been for what Glenn Sankatsing2 calls a derailment of the internal, indigenous ingenuity of the various peoples of the Caribbean, by those who appropriated developmental goals unto themselves, certainly the historiography of the region would have been otherwise. Rather, what has evolved is a Caribbean society which for the most part is stymied by economic stagflation, prolonged social crises, cultural conflicts around hegemony, unjustifiable environmental degradation, sustained devaluation of the human resource, and a perpetual struggle by the peoples of the region to find their own social, economic, cultural and intellectual identity, place and voice.Admittedly, the failure of the modernity project has also brought with it several versions of empowerment projects all aimed at providing the economically poor, culturally vulnerable and socially marginalised opportunity to explore ways and means of taking control over their own resources. …
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