This study explores the use of air-fed atmospheric pressure plasma jets (APPJs) as a pre-joining treatment for 3D carbon fiber-reinforced carbon matrix composites (C/C) with the aim of both creating a textured surface that resembles a brush structure and improving the joint strength.The effects of various treatment time lengths on the mass loss, etching depth, and surface texture were investigated using SEM and confocal microscopy. An optimal process time of 30 s was selected, while keeping the other process parameters fixed (air flow of 1750 l/h and nozzle-sample distance of 5 mm). Wetting tests were conducted at 1000 °C, on both untreated and pre-treated C/C surfaces by means of liquid TiCuNi brazing alloy, and low contact angles of about 20° were measured. C/C–TiCuNi–C/C and C/C–TiCuNi–Cu joints were then produced, and their interfacial reactivity was evaluated. The apparent shear strength measured for the APPJ-treated C/C–Cu joints was 140 % higher than the value recorded for the untreated joints, thus confirming the effectiveness of the treatment.Even though a further investigation is needed in which an optimization of the process parameters should be included, this preliminary study has revealed the viability of APPJ as a promising technique to enhance the bonding of C/C composites in dissimilar assemblies and to improve the joint quality.