This research accelerates the production process with the aim of increasing productivity from Manufacturers engaged in the manufacture of automotive parts currently experiencing an increase in sales orders on the other hand facing problems in productivity due to cracked side dies in rim production to 1400 pcs. The cracking of the side die is due to thermal shock that occurs to accelerate the production process, as a result of which cracks occur in the side die. With the concept of conducting research in the field of direct production then analyzing the characteristics of mold materials, die characteristics, process characteristics, characteristics of finished products before and after changes by testing the results of the laboratory of measuring instruments and conducting trials of variations in machine setting parameters, variations in the production process and products produced. The experiment involved changing the standard temperature from 520 °C–545 °C to 532 °C–538 °C and reducing the immersion time from a minimum of 270–540 seconds to 332 seconds. It reduces the soaking time from 69 seconds to 46 seconds and the aging time from 190 seconds to 180 seconds, increasing the casting productivity from 194,870 Pcs/28 days to 213,311 Pcs/28 days from seven machines, thus meeting the customer's requirement of 200,000 Pcs/28 days without cracking side die. Durability testing on five product samples in accordance with TSD5605G standards confirms that the quality meets customer specifications. The results of this study prove that SKD6 matrial is much stronger than FCD550 against thermal shock. Keywords: thermal shock, die disc car wheel, manufacturing, automotive parts, casting productivity