The Black Consciousness poetry of James Matthews, internationally recognised Coloured writer from the Cape Flats, reflects the growing popularisation amongst politicised Coloured people during the 1970s of the idea that racial distinctions in general, and Coloured identity in particular, had historically been used by the white supremacist establishment to divide and rule the black majority. This insight, by no means novel, provided the main thrust to the popular rejection of Coloured identity in the anti-apartheid movement of the 1980s. Coloured rejectionism had, however, originated within a small section of the Coloured intelligentsia, in particular amongst those active within the Non- European Unity Movement (NEUM) in the early 1960s (Adhikari 2002: 186-87, 213-14, 243-48) and grew into a significant movement by the time it peakedat the end of the 1980s. Though confined to a politicised minority within the Coloured community itself, and observed mainly in public discourse or for pragmatic reasons, the disavowal of Coloured identity had by the early 1980s nevertheless become a politically correct orthodoxy within the anti-apartheid movement, especially in the Western Cape. In response to the overt racism of apartheid, the democratic movement embraced non-racism as a cornerstone of its philosophy and any recognition of Coloured identity was condemned as a concession to apartheid thinking. This tendency was, however, reversed during the four-year transition to democratic rule as radical changes to the political landscape in the first half of the 1990s once again made the espousal of Coloured identity acceptable in left-wing and “progressive” circles (Adhikari 2000: 349; 2002: 23-24, 281-87).
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